Tangible

Content Supply partners with Tangible UX, a leader in user experience design and strategic digital solutions, to amplify its commitment to crafting impactful, user-centered experiences. Tangible UX, known for its depth in business analysis and customer engagement strategies, works with clients across various industries to refine ideas, validate through rigorous testing, and deliver effective, conversion-focused outcomes. As a Full-Service Content Creation Agency, Content Supply supports Tangible UX with specialized services in Video Production and Marketing, Website Design and Content Strategy, and Integrated Marketing, enabling Tangible UX to bring visionary concepts to life and ensure measurable business results.

Tangible UX faced a critical challenge: transforming complex business needs into seamless, user-centered experiences that engage customers and drive conversions. While their expertise in understanding user behavior and testing concepts is unmatched, they needed a streamlined, scalable approach to deliver high-quality digital content that would enhance their strategic vision and create measurable impact across diverse client projects.

To help Tangible UX bring its user-focused strategies to life, Content Supply provided a comprehensive, customized solution centered on digital content creation and distribution. We began by collaborating closely with their team to understand the specific user insights and business goals behind each project. Our team then designed a process that would produce high-quality, conversion-focused content while aligning seamlessly with Tangible UX’s iterative, testing-based approach.

Our solution leveraged advanced tools and technology to streamline video production, content development, and design, ensuring every piece created was crafted for engagement and user experience. We developed custom video and multimedia assets, strategically mapped to Tangible UX's core audience personas and conversion pathways. By integrating feedback loops at key stages, we ensured each content asset met their standards and resonated with their target audiences.

In addition, Content Supply delivered website content, UX-driven visual assets, and data-informed content strategies, helping Tangible UX translate complex ideas into clear, user-friendly formats that support their strategic goals. This tailored approach not only showcased our expertise in content production but also positioned Tangible UX to offer a more cohesive, impactful experience to their clients.

1. Partnership Kickoff and Planning (Weeks 1-2)

• Goal: Establish clear objectives and processes for seamless collaboration with Tangible.
• Tasks:
  • Conducted strategy sessions to understand Tangible’s client needs and branding standards.
  • Defined video production and animation deliverables, timelines, and approval workflows.
  • Created a detailed project roadmap for smooth execution.
• Tools Used: Zoom for meetings, Google Docs for documentation, and Trello for workflow management.

2. Creative Strategy Development (Weeks 2-3)

• Goal: Develop a creative approach for video and animation content tailored to Tangible’s clients.
• Tasks:
  • Analyzed target audiences and specific objectives for each project.
  • Crafted concepts, storyboards, and visual styles aligned with Tangible’s brand identity.
  • Designed a production schedule to ensure timely delivery.
• Tools Used: Figma for storyboarding, Google Sheets for scheduling, and Slack for communication.

3. Video Production (Weeks 3-6)

• Goal: Produce high-quality video content that aligns with Tangible’s standards.
• Tasks:
  • Conducted pre-production activities, including scripting, location planning, and talent coordination.
  • Filmed live-action content using professional-grade equipment for crisp visuals and audio.
  • Directed on-set production to ensure alignment with creative briefs.
• Tools Used: Sony 4K cameras, Rode microphones, and Neewer lighting kits.

4. Animation and Motion Graphics (Weeks 4-7)

• Goal: Deliver visually engaging animations and motion graphics to enhance client messaging.
• Tasks:
  • Created custom animations to simplify complex concepts and captivate audiences.
  • Incorporated brand colors, logos, and visual elements for consistency.
  • Integrated animations with live-action footage for seamless storytelling.
• Tools Used: Adobe After Effects, Cinema 4D, and Illustrator.

5. Post-Production and Quality Assurance (Weeks 6-8)

• Goal: Refine and polish content for final delivery.
• Tasks:
  • Edited footage with clean transitions, color grading, and sound design.
  • Added voiceovers, subtitles, and soundtracks to enhance engagement.
  • Conducted thorough reviews to ensure quality and brand alignment.
• Tools Used: Adobe Premiere Pro, Audition for sound design, and Frame.io for client feedback.

6. Delivery and Implementation Support (Week 8)

• Goal: Provide Tangible with ready-to-launch video and animation content.
• Tasks:
  • Delivered optimized files for deployment across digital and social media platforms.
  • Assisted with implementation strategies to maximize audience impact.
• Tools Used: Google Drive for file sharing, Hootsuite for content scheduling.

This streamlined process ensures that Content Supply consistently delivers high-quality video production and animation services to Tangible, enhancing their client offerings and driving impactful results.

1. Increased Website Engagement:
   • Bounce Rate Reduction: Achieved a 30% reduction in bounce rate, indicating more relevant and engaging content that resonated with users.
   • Average Session Duration: Boosted average session duration by 40%, as users stayed longer on the site, engaging with the strategic content designed to guide them through the conversion funnel.
2. Conversion Rate Optimization:
   • Conversion Rate Increase: Enhanced UX strategies led to a 25% increase in conversion rates, directly impacting lead generation and potential client inquiries.
   • CTA Engagement: Optimized Calls-to-Action (CTAs) across the site saw a 20% rise in click-through rate (CTR), with strategically placed CTAs leading to stronger user interest and actionable next steps.
3. Enhanced Content Performance:
   • SEO and Traffic Growth: By implementing SEO best practices, we achieved a 35% increase in organic search traffic within the first three months.
   • Keyword Ranking Improvement: Targeted keywords relevant to UX and digital strategy content climbed into the top 10 search results, driving more qualified traffic to Tangible UX’s website.
4. Video Engagement Metrics:
   • Watch Time Improvement: Produced videos garnered a 50% increase in average watch time, underscoring the quality and relevance of the content for the target audience.
   • Social Sharing and Engagement: Videos and other multimedia content shared across digital channels generated a 30% higher engagement rate compared to previous campaigns.
5. Ongoing Iterative Improvements:
   • Feedback-Driven Adjustments: Ongoing content refinements based on user data led to continuous 5-10% monthly improvements in engagement metrics, underscoring the effectiveness of iterative testing and adjustments.

Through these measurable results, Content Supply significantly enhanced Tangible UX’s digital presence and user engagement, strengthening their ability to drive conversions and meaningful interactions with their audience.

Enhancing User Experience and Driving Conversions: Content Supply’s Full-Service Solutions for Tangible UX

Content Supply, a Full-Service Content Creation Agency, partnered with Tangible UX to elevate their digital footprint and customer engagement. Known for their innovative user experience strategies, Tangible UX needed a cohesive approach to translate their expertise into a digital environment that could both educate and engage potential clients. Content Supply’s tailored solutions provided a comprehensive range of services, from Video Production and Marketing Services to Website Design and Content Strategy—all designed to meet the unique needs of a business specializing in high-impact user experience.

The Challenge

Tangible UX wanted to strengthen its online presence with impactful content that resonates with their audience. The goal was to develop a scalable strategy that could deliver meaningful experiences and improve conversion rates. To achieve this, Tangible UX needed a Digital Marketing and Content Creation Solutions provider that could effectively communicate their value, deepen customer engagement, and drive measurable results.

The Solution: Comprehensive Content Creation and Strategic Marketing

Content Supply leveraged its experience as a Content Strategy and Production Agency to address Tangible UX’s objectives, employing data-driven insights and a full range of multimedia services. By focusing on Website Design and Content Strategy and Integrated Marketing Services for Multimedia, we crafted a robust plan to engage Tangible UX’s audience from first touch to conversion.

Key Services and Tools Used

1. Website Design and Content Strategy: Content Supply’s team analyzed user behaviors, conducted keyword research, and implemented a content architecture optimized for SEO. We aimed to enhance website navigation and user flow, resulting in a seamless experience that led to higher engagement rates.
2. Video Production and Marketing Services: Video is an essential element for companies wanting to capture complex ideas in a digestible format. Our Creative Agency for Videos and Podcasts team created compelling videos that highlighted Tangible UX’s unique approach, helping them stand out in a competitive market.
3. Photography and Visual Content Agency: Content Supply produced high-quality visual content tailored to Tangible UX’s brand identity. This added a professional, visually engaging element that resonated with the audience, increasing user retention and time spent on each page.
4. Podcast Production and Marketing Agency: Content Supply designed a strategic podcast series, providing Tangible UX an additional platform to share thought leadership, dive into industry trends, and attract a dedicated audience.
5. Digital Marketing and Content Creation Solutions: We created targeted campaigns, integrating Online Course Development Services to support Tangible UX’s thought leadership efforts. This allowed Tangible UX to educate their audience and showcase their expertise through structured, value-packed content.

The Results: Measurable Growth and Enhanced User Engagement

Through this Content Strategy and Production Agency collaboration, Tangible UX achieved notable growth metrics, including a 30% reduction in bounce rate and 25% increase in conversion rate. Our approach to Video Production and Marketing Services resulted in a 50% increase in average video watch time and a 20% boost in CTA click-through rates.

With Content Supply’s support, Tangible UX effectively expanded its digital reach, translating its unique user experience insights into compelling, results-driven content. Content Supply continues to deliver cutting-edge, full-service content solutions, helping clients like Tangible UX elevate their brand, captivate audiences, and drive business success through optimized digital engagement.

If you're looking for a Full-Service Content Creation Agency with expertise in Digital Marketing and Content Creation Solutions, Content Supply offers the right tools to amplify your brand message, enhance engagement, and achieve sustained growth.