Client: QuickBooks

Partner: Tangible UX

Project Type: Animation Video - "All Ledger Clients In One Place - QuickBooks Accountant"

Objective:

‍QuickBooks, a leading accounting software, aimed to enhance user engagement and simplify the user experience for accountants. The goal was to create an animated video, in collaboration with Tangible UX, that effectively communicated the benefits of QuickBooks Accountant by showcasing the integration of all ledger clients in one centralized platform.

Approach:

1. Collaborative Ideation: Tangible UX and QuickBooks collaborated closely to identify key features and benefits that would resonate with accountants. The animation strategy focused on simplifying complex accounting processes.
2. Script Development: Crafting a script that conveyed the message clearly and succinctly was crucial. The narrative highlighted how QuickBooks Accountant streamlines workflow by consolidating all ledger clients in a user-friendly interface.
3. Visual Storytelling: Leveraging animation, the video brought the narrative to life by illustrating the seamless integration of ledger clients. Visual elements were designed to enhance understanding and engagement.
4. Branding Integration: The animation seamlessly integrated QuickBooks' branding, ensuring a consistent visual identity that aligned with the brand's reputation for reliability and efficiency.
5. User-Centric Approach: The animation prioritized a user-centric approach, demonstrating how QuickBooks Accountant addressed pain points for accountants and simplified their day-to-day tasks.

Results:

The collaboration between QuickBooks and Tangible UX resulted in a highly successful animation video:

• Increased Engagement: The animated video garnered high viewer engagement, with viewers appreciating the clear communication of the software's capabilities.
• User Adoption: The video contributed to increased user adoption of QuickBooks Accountant among accountants who found the centralized ledger management appealing.
• Brand Perception: The animation positively influenced QuickBooks' brand perception, emphasizing its commitment to user-friendly solutions for financial professionals.

Conclusion:

The "All Ledger Clients In One Place - QuickBooks Accountant" animation video exemplifies the power of collaboration in delivering a visually compelling and informative piece. By blending strategic messaging with captivating visuals, QuickBooks successfully communicated the advantages of its software to accountants.