Content Supply’s video production and launch strategy delivered $66,196 in pre-sales and 2,100 leads—powering the success of a top-selling online course.
Dr. Uma Naidoo, a Harvard-trained psychiatrist, professional chef, and Nutrition Specialist, is a leader in Nutritional Psychiatry and the best-selling author of This Is Your Brain On Food, educating individuals on the powerful link between food and mental health, including issues like anxiety, depression, ADHD, and OCD. To expand her impact, Content Supply, a Full-Service Content Creation Agency, offers tailored digital marketing solutions for the health and wellness sector, including Video Production, Online Course Development, Podcast Production, and Integrated Marketing, helping Dr. Naidoo share her science-based message with a wider audience.
Despite being a globally recognized leader in Nutritional Psychiatry, Dr. Uma Naidoo faced a critical challenge: translating her groundbreaking research and clinical experience into a format that could reach and resonate with a wider audience. While her credentials as a Harvard-trained psychiatrist, professional chef, and nutrition expert gave her unmatched authority, her message about the powerful connection between food and mental health risked being limited to academic, clinical, or book-based settings.
Dr. Naidoo needed a way to make her knowledge engaging, digestible, and actionable for individuals seeking real, lasting improvements in their mental well-being—without overwhelming them with science or medical jargon. She aimed to not just educate, but to empower people to use food as a tool for healing, prevention, and emotional resilience. The challenge was finding the right partner to help her build a platform that combined credibility with clarity—and moved her from thought leader to transformational educator on a global scale.
"The quality of their work was impressive. Content Supply is very helpful in guiding you through what is needed for a successful project, whatever your goals may be."
“Thanks so much, the sales have been strong, and your dedication, strategy and patience through the campaign was exactly what we needed to generate over $66,196 on my first launch.”
“Believe it or not, we have had several purchases in the past 24 hours as you said. THANKS Dallin for ALL your work leading up to today in generating over $66K on this launch!”
To help Dr. Uma Naidoo transform her authority in Nutritional Psychiatry into a scalable, accessible digital brand, Content Supply developed and implemented a holistic, multi-platform strategy—focused on storytelling, education, and connection. The goal: to amplify her message, grow her audience, and equip individuals around the world to use food as a tool for improving mental health.
Here’s how we brought her vision to life:
We produced a library of engaging, high-quality videos that made complex science easy to understand—and emotionally resonant. These assets were designed to:
This content became the foundation for her YouTube strategy, social growth, and course previews.
We collaborated closely with Dr. Naidoo to develop a comprehensive online course, structured to educate and empower everyday people. This included:
The result was a digital product that scaled her reach beyond books and speaking engagements.
To deepen connection and expand into audio-first platforms, we launched The Dr. Uma Naidoo Podcast—a series focused on the everyday impact of nutrition on mental health. Our support included:
This gave Dr. Naidoo a consistent way to speak directly into her audience’s daily lives.
We applied a multi-channel content marketing plan to drive visibility and engagement across platforms. This included:
All campaigns were supported by analytics to guide performance and continuous improvement.
To centralize her digital presence, we redesigned Dr. Naidoo’s website with clarity and user experience in mind. Key improvements included:
The site became the hub of her educational ecosystem—driving discovery and conversion.
With this comprehensive digital transformation, Content Supply helped Dr. Uma Naidoo turn her groundbreaking work into a globally scalable educational platform. From video to podcasting to online courses, every element was built to inform, inspire, and empower people to take control of their mental health—one meal at a time.
To turn Dr. Uma Naidoo’s groundbreaking expertise into a powerful, multi-channel brand, Content Supply followed a proven, step-by-step process—designed to streamline her message, scale her impact, and empower people everywhere with accessible, science-backed content on mental health and nutrition.
Here’s a breakdown of the process we used:
We began with a comprehensive discovery phase to understand Dr. Naidoo’s goals, voice, audience, and long-term vision. Together, we:
This foundational work ensured every piece of content supported her mission and was built to scale.
Next, we developed messaging that translated complex science into clear, emotionally engaging language. This phase included:
Everything was designed to position Dr. Naidoo not just as an expert—but as an approachable guide.
We led the full production of both her educational video content and podcast episodes, ensuring high-quality visuals and sound across platforms:
This allowed Dr. Naidoo to scale her voice across multiple mediums consistently.
To tie all of her content and products together, we helped design and optimize her website, including:
The site became the central hub for her audience to discover, engage, and buy.
With assets in place, we launched her course and platform with a strategic, multi-channel approach:
This system ensured long-term growth while freeing Dr. Naidoo to focus on her zone of genius.
After launch, we continued to support her with:
Through this seamless process, Content Supply transformed Dr. Uma Naidoo’s expertise into a full-fledged digital platform—equipped to educate millions, generate revenue, and make mental wellness through food both achievable and inspiring.
With Content Supply’s end-to-end support, Dr. Uma Naidoo’s course launch exceeded expectations—generating $66,196 in pre-sales revenue and attracting over 2,100 qualified leads before the official release. This successful pre-launch campaign validated the market demand for science-backed education on food and mental health and laid the foundation for long-term course sales and brand growth.
Here’s a breakdown of the impact:
By combining strategic messaging, video production, and a conversion-optimized funnel, the course generated over $66K before going live, providing immediate ROI and cash flow to reinvest in continued marketing and content.
Through targeted content and lead magnets, we built a list of over 2,100 engaged subscribers—people genuinely interested in nutritional psychiatry and primed for future course offerings, upsells, and brand partnerships.
The launch positioned Dr. Naidoo as a leading voice in the food-as-medicine space, significantly growing her online presence and audience engagement across YouTube, email, and social platforms.
The campaign established a repeatable launch framework and content library that can be used for future course cycles, evergreen funnels, and product expansions.
The success of this launch proved that with the right content strategy and execution, expert knowledge can be transformed into a high-performing digital product that reaches thousands—and generates substantial revenue from day one.
Health professionals have a powerful opportunity: to take the years of research, clinical experience, and expertise they’ve built—and scale that knowledge into online programs that educate, inspire, and generate consistent revenue.
But even the most credentialed experts face a challenge: how to package their expertise into an engaging, accessible online product that people will actually buy.
That’s where Content Supply comes in.
When Dr. Uma Naidoo, a Harvard-trained psychiatrist, professional chef, and nutrition specialist, wanted to bring her message of using food to improve mental health to a wider audience, she partnered with Content Supply to build a high-impact online course and marketing system.
The result? A pre-sale campaign that generated $66,196 in revenue and 2,100 qualified leads before the course even launched.
Here’s how other health educators, doctors, and wellness professionals can benefit from the same strategy.
Many professionals in the health and wellness space:
And yet, most get overwhelmed by:
Without the right support, even the best ideas stall—and audiences miss out on life-changing education.
At Content Supply, we help health and wellness professionals turn their ideas into complete, revenue-generating course platforms. You don’t need to be a marketer, filmmaker, or designer—we handle the entire process, start to finish.
Here’s what we did for Dr. Uma Naidoo—and how we can do the same for you.
We take your expertise and help you:
We produce professional videos that match the quality of your brand and expertise. This includes:
We build everything you need to sell your course, including:
All connected, branded, and automated—so you can focus on teaching, not tech.
To make sure your course doesn’t just look good—but sells—we help with:
Our system has helped health experts like Dr. Uma Naidoo:
We work best with:
You have the knowledge. We’ll help you turn it into a course people will pay for—and learn from.
Book a free strategy call. Let’s build a product that grows your business, builds your brand, and changes lives.
See how Content Supply can scale your content—without the stress. Our end-to-end content creation platform helps businesses grow with high-quality videos, podcasts, websites, courses, and more—produced daily. Save time, reduce costs, and scale effortlessly. Watch the demo now and see Content Supply in action!
Content Supply is a content creation company that delivers high-quality, done-for-you content—videos, podcasts, social media, websites, and more. We help brands scale their content production quickly and efficiently, acting as an extension of your team to drive growth and engagement without the in-house overhead.
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