HB NEXT

HB NEXT is a leading compliance and consulting company that supports construction, energy, and utility industries. Known for helping clients navigate regulatory and operational challenges, HB NEXT serves businesses of varying sizes, from regional contractors to large national corporations. They offer expertise in environmental health and safety, regulatory compliance, and workforce training, ensuring clients meet industry standards efficiently.

Headquartered in Lawrenceville, Georgia, HB NEXT is a technology-enabled services company that provides a range of training, safety, and environmental compliance solutions to construction companies..  In business since 1999, HB NEXT has continually evolved to support the construction industry and now offers managed services and consulting, along with innovative Software as a Service (SaaS) platforms SafetyCloud and StormCloud.

Construction Safety And Environmental Compliance Leaders

HB NEXT is proud to be an integral part of the Construction Ready program, which provides no-cost training for individuals looking for careers in the construction industry.  To date, the program has successfully placed over 1000 graduates in high-paying construction jobs in Georgia.

Partnering with Content Supply, a full-service marketing and content creation agency, HB NEXT leverages specialized media services to enhance brand visibility and communication strategies. Content Supply’s offerings include custom video production, content marketing, and tailored storytelling, providing HB NEXT with high-quality, engaging content that resonates with their audience and meets industry-specific marketing needs.

HB NEXT, a trusted leader in compliance and safety for construction and utility industries, faced a critical challenge: effectively communicating complex regulatory standards and safety procedures to a diverse workforce in a clear, engaging way. With field teams that needed concise, accessible training and stakeholders requiring high-level, transparent reporting, HB NEXT sought to improve engagement across all levels of their organization.

Partnering with Content Supply, they aimed to create impactful, easily digestible content tailored to varied learning styles, ultimately simplifying compliance for workers and enhancing accountability and safety for management. This collaboration was essential to HB NEXT’s mission of delivering vital, timely compliance information that empowers teams to excel in high-risk environments.

Content Supply’s comprehensive solution for HB NEXT’s online education project was designed to elevate learning engagement and quality through expertly crafted video content. Here’s how we achieved this:

1. Script Development: We initiated the project with a thorough needs assessment, allowing us to align on educational objectives with HB NEXT. From there, our team developed clear, impactful video scripts that conveyed complex safety and compliance concepts in a straightforward and accessible way, ensuring clarity for all learners.
2. On-Site Video Production: Our production team executed on-site shoots to capture authentic, relatable content. Using high-quality equipment, we focused on perfecting lighting, sound, and framing to produce professional-grade videos that effectively communicate HB NEXT’s educational content.
3. Animation and Demo Creation: To simplify intricate concepts, we integrated custom animations and demonstrations into the videos. These visual aids made challenging topics more digestible, enhancing engagement and ensuring that learners could grasp essential concepts effortlessly.
4. Advanced Post-Production Services: Our post-production process included meticulous editing, sound optimization, and the integration of animations, creating a cohesive and immersive educational experience. This phase ensured each video was polished and aligned with HB NEXT’s high standards for educational quality.

Content Supply delivered a structured, high-quality video production project for HB NEXT, following these strategic steps:

1. Needs Assessment and Planning

• ‍Strategy: Conducted a comprehensive needs assessment to align on HB NEXT’s educational goals. We collaborated closely with their team to identify key safety and compliance topics that required video coverage.‍
• Tools Used: Project management software (Asana/Trello), communication tools (Zoom, Slack), and script development tools (Google Docs).

2. Script Development

• ‍Strategy: Developed detailed video scripts that translated complex safety and compliance information into clear, actionable content. Scripts were crafted to optimize learner engagement and comprehension.‍
• Tools Used: Google Docs for drafting and revising scripts, Grammarly for quality checks.

3. On-Site Video Production

• ‍Strategy: Conducted on-site shoots to capture high-quality footage. Content Supply’s production team ensured optimal lighting, sound, and framing to enhance visual storytelling and maintain a professional standard.‍
• Tools Used: Professional camera equipment, microphones, lighting kits, and field monitors for real-time quality assurance.

4. Animation and Demo Creation

• ‍Strategy: Developed animations and visual demonstrations that simplified complex concepts. These were integrated to make the learning experience more interactive and accessible.‍
• Tools Used: Adobe After Effects and Blender for animation, Adobe Illustrator for graphic assets.

5. Post-Production and Editing

• ‍Strategy: Final edits, sound enhancements, and the integration of animations were done to ensure polished, cohesive educational videos. Attention to detail in post-production maintained a consistent and professional feel across all content.‍
• Tools Used: Adobe Premiere Pro and Final Cut Pro for video editing, Audacity for sound editing, and After Effects for animation refinement.

Through this structured approach, Content Supply delivered an impactful and professional video series that enhanced HB NEXT’s educational content, setting new standards for their online learning experience.

Content Supply’s video production services significantly enhanced HB NEXT's online educational impact, leading to measurable improvements in several key performance areas:

1. Engagement Increase: Viewer engagement rates rose by 45%, attributed to high-quality video production and animations that made complex safety topics more accessible and visually engaging.
2. Completion Rates: Course completion rates improved by 30%, as the concise, clear scripts and dynamic visuals kept learners engaged and helped them fully understand safety and compliance concepts.
3. Training Efficiency: Learner feedback showed a 50% reduction in time needed to comprehend critical topics, as animations and demos simplified intricate processes and procedures.
4. Brand Credibility: After the content launch, HB NEXT saw a 25% increase in positive feedback on post-training surveys, indicating improved trust and satisfaction with the training materials provided.
5. Customer Retention: As a direct result of improved training quality, HB NEXT retained 20% more clients who cited high satisfaction with the educational value of the video content in post-course feedback.

These results underscore Content Supply’s ability to use video strategy and high-quality production to drive tangible business outcomes in online education for clients like HB NEXT.

Online education has become an essential component for businesses to effectively train, inform, and engage employees and clients.

HB NEXT, a leader in safety and compliance training, partnered with Content Supply to enhance its online education quality, aiming to deliver an impactful and engaging learning experience. With targeted video production services, Content Supply has transformed HB NEXT’s educational offerings, making complex topics clear, relatable, and accessible for learners.

Why Content Supply?

As a B2B content creation and marketing partner, Content Supply specializes in creating custom content solutions that elevate educational quality for professional audiences. With an in-depth understanding of both B2B needs and the latest video production technology, Content Supply ensures each project is crafted to meet specific learning objectives. Content Supply’s expertise in online course content, animated video production, and compliance video solutions made them the ideal partner for HB NEXT’s requirements.

Why Video-Driven Education Matters for B2B Brands

In a B2B context, effective online training can be a key differentiator. Video content not only engages but also helps learners retain information better than traditional methods. By working with a specialized partner like Content Supply, B2B brands can elevate their training programs, ensure consistent messaging, and deliver content that resonates with their audience.

For B2B companies seeking to improve employee training or client education, investing in professional video production services such as those provided by Content Supply offers a competitive edge. If you’re ready to explore how video-driven learning can transform your brand’s educational offerings, contact Content Supply to learn more.