Client: Mountain West IRA‍

Service Provided: Full Website Design

‍Agency: Content Supply

‍Platform: Webflow

Professional Website Design for Mountain West IRA

Mountain West IRA is a leading provider of self-directed IRA services, helping clients take control of their retirement investments with alternative assets like real estate, private companies, and precious metals.

As a trusted name in the financial space, their old website didn’t reflect the authority or credibility they had built over the years. The design was outdated, the navigation was clunky, and the content lacked clear messaging that could educate and convert site visitors.

They needed a modern, clean, and professional web presence that would better reflect their brand, increase user engagement, and ultimately drive more sign-ups and inquiries from prospective clients.

The Solution: A Strategic Website Overhaul

Content Supply partnered with Mountain West IRA to deliver a fully redesigned website built for trust, clarity, and performance.

Our approach included:

• Discovery + Strategy Workshop:
  We began with deep discovery into the brand, audience, and business goals. This helped us define the messaging and user flow needed to guide visitors toward conversion.
• Wireframing + UX Design:
  Using Figma, we created wireframes that simplified site structure and navigation, ensuring ease of use for both first-time visitors and returning clients.
• Custom Web Design in Webflow:
  We developed a modern, responsive design that reflects Mountain West IRA’s brand professionalism and financial authority. Clean layouts, clear calls-to-action, and a calming visual aesthetic helped position the brand as both accessible and credible.
• Optimized Copywriting:
  Every section was carefully written to communicate benefits clearly, reduce jargon, and educate users on the value of self-directed IRAs.
• SEO Foundations + Technical Optimization:
  We set up SEO best practices, including optimized meta data, page speed improvements, and on-page keyword strategy to ensure better search performance.
• CMS Integration for Resources & Blog:
  We built a scalable content system that allowed the team to easily update their learning resources, blog content, and investment education tools.

The Results

Within the first 60 days of launch, Mountain West IRA saw measurable improvements across key metrics:

• 25% increase in site traffic
• 40% longer average session duration
• More form submissions and inquiries
• Stronger brand perception from new visitors

Most importantly, the new site became a more effective tool for educating visitors and guiding them toward action—whether that was learning more, scheduling a call, or opening a self-directed IRA.

Final Thoughts

This project is a perfect example of how a strategic website design—when aligned with business goals and user needs—can deliver powerful results.

At Content Supply, we don’t just build websites—we create digital experiences that elevate brands, attract leads, and convert with clarity.

Ready to redesign your site? Let’s build and design your current or new website today!