Mountain West IRA is a financial services company specializing in self-directed Individual Retirement Accounts (IRAs). They empower individuals to take control of their retirement investments by allowing them to diversify into a wide range of alternative assets beyond traditional stocks and bonds. These assets include real estate, precious metals, private placements, and more. Mountain West IRA is dedicated to providing comprehensive education, administrative support, and personalized customer service to help clients navigate the complexities of self-directed IRAs. Their goal is to enable investors to build customized retirement portfolios that align with their financial goals and risk tolerance.
Before partnering with Content Supply, Mountain West IRA struggled with an outdated website that no longer matched the professionalism or credibility of their growing brand.
Despite being a trusted leader in the self-directed IRA space, their digital presence didn’t reflect that authority. The previous site had several key issues:
- Outdated Visual Design: The look and feel of the site felt dated and unpolished—undermining trust and brand perception among potential clients.
- Confusing Navigation: Users had difficulty finding key information quickly, leading to frustration and high bounce rates.
- Lack of Clear Messaging: Financial services can be complex, and the site failed to clearly explain the benefits of self-directed IRAs or how to get started.
- Low Conversion Rates: Without strategic calls-to-action or streamlined user flows, the site wasn’t converting visitors into leads or clients at the rate it could.
- Limited Mobile Optimization: With more users accessing the site from mobile devices, the poor mobile experience was costing them valuable engagement.
They needed more than just a new look—they needed a complete digital transformation that aligned their website with their business goals and elevated the client experience.
That’s where Content Supply came in.
To help Mountain West IRA overcome these challenges and position their brand for growth, Content Supply delivered a full-scale website redesign—focused on elevating user experience, establishing authority, and driving measurable business results.
1. Brand and UX Discovery
We kicked things off with a collaborative strategy session to align on business goals, user needs, and core brand values. This gave us clarity on how to structure the site for both education and conversion.
2. Clear, User-Centric Navigation
We simplified the site architecture to make it intuitive and easy for visitors to explore. Information was reorganized into clear categories, and high-traffic pages were optimized for quicker access and better user flow.
3. Modern, Credible Design in Webflow
Using a clean and professional design aesthetic, we built the new site in Webflow—ensuring responsive performance across all devices. The new visual design enhanced credibility, trust, and brand perception.
4. Messaging and Conversion Copywriting
We rewrote key pages to simplify complex financial topics and speak directly to the user’s goals. The new copy was benefits-driven, informative, and supported with strong calls-to-action to guide conversions.
5. Performance and SEO Optimization
The site was built with speed and search in mind. We implemented technical SEO best practices, fast page loads, metadata optimization, and keyword-rich content to support long-term organic growth.
6. Scalable CMS and Resource Hub
We built a scalable content management system that allows the Mountain West IRA team to easily update blog posts, resources, and educational tools—making their site a go-to hub for learning about self-directed IRAs.
The end result? A site that not only looks professional but also functions as a strategic business tool—educating, engaging, and converting visitors into long-term clients.
The redesigned website by Content Supply delivered powerful, measurable results for Mountain West IRA—transforming their online presence into a high-performing asset that supports both brand credibility and business growth.
Here’s what changed after launch:
25% Increase in Website Traffic
With improved SEO structure and optimized content, more potential clients discovered Mountain West IRA organically through search engines and referrals.
40% Increase in Average Session Duration
The new site design and intuitive navigation kept visitors engaged longer, exploring more pages and learning about self-directed IRA options with ease.
Higher Lead Conversion Rates
Clear calls-to-action, trust-building design, and simplified messaging led to more inquiries, form submissions, and scheduled calls with the team.
Enhanced Mobile Experience
Visitors on mobile devices now enjoy a seamless, responsive experience—leading to better engagement across all platforms.
Stronger Brand Perception
Clients, partners, and prospective investors now experience a brand that looks as credible and professional as the service it provides—helping Mountain West IRA stand out in a competitive market.
The final result? A modern, functional, and strategic website that reflects Mountain West IRA’s leadership in the self-directed retirement space—and serves as a foundation for continued digital growth.
Why Financial Brands Need Modern Web Design—And How Content Supply Makes It Happen
In today's fast-paced digital world, your website is more than just an online business card—it's your first impression, your credibility builder, and your #1 marketing tool.
For financial service providers like Mountain West IRA, a professional website isn’t just nice to have—it’s essential.
Clients in the financial space are looking for trust, clarity, and simplicity. If your site is outdated, hard to navigate, or fails to clearly explain your services, you're not only losing attention—you're losing business.
The Common Problem: Outdated Websites Hurt Trust and Growth
We’ve worked with financial firms, advisors, retirement service providers, and investment platforms that all faced the same challenges:
- Outdated design that doesn’t reflect your professionalism
- Confusing navigation that frustrates users
- Jargon-heavy content that confuses instead of converts
- A lack of SEO, leading to low visibility online
- Missed opportunities to generate leads and schedule calls
You might offer world-class service—but if your website doesn’t communicate that clearly, potential clients may never make it past the homepage.
The Solution: Strategic Website Design by Content Supply
At Content Supply, we specialize in strategic, modern website design tailored to the unique needs of financial service brands.
Here’s what our process delivers:
Brand-Aligned Design
We build sleek, modern, trustworthy websites that reflect your expertise and authority—instantly building confidence with new visitors.
Clear, Conversion-Focused Copy
We rewrite your messaging to eliminate confusion and speak directly to your ideal client’s pain points, questions, and goals—turning visitors into leads.
Mobile-Responsive + SEO Optimized
We design with speed, structure, and search in mind—so you show up where it matters and perform well on all devices.
Easy-to-Update Content Systems
Our sites are built in Webflow (or your platform of choice) with simple CMS tools so your team can easily manage updates, publish resources, or grow your blog over time.
A Complete User Journey
We create clear calls-to-action and thoughtful page flows that guide visitors toward meaningful next steps—like scheduling a consultation or opening an account.
Real Results: What You Can Expect
Just like we did for Mountain West IRA, we can help you:
- Increase website traffic and visibility
- Improve time-on-site and engagement
- Build greater trust and credibility with your audience
- Generate more qualified leads and inquiries
- Position your brand as a leader in your niche
Is This You?
Our website design services are ideal for:
- IRA, retirement, and wealth management providers
- Financial coaches, advisors, and consultants
- Investment firms and fintech companies
- Any brand in the financial space ready to level up their digital presence
Let’s Elevate Your Digital Brand
Your website should be working for you—educating, building trust, and converting visitors around the clock.
If you’re ready for a professional, strategic, and conversion-driven site that reflects the strength of your services, Content Supply is here to help.
Schedule a free consultation today—and let’s design a website that drives real business growth.