TIYA, the parent company of the BUZ messaging app, sought to leverage authentic user-generated content to reach their target audience. The goal was to produce a series of UGC-style ads that highlighted BUZ’s key features and benefits while resonating with users through relatability and trust. Melissa, part of Content Supply’s creator network, was selected for her ability to authentically connect with audiences.

Challenges

1. Authenticity: Ensuring the content feels natural and relatable rather than scripted or overly produced.
2. Feature Highlighting: Showcasing the app's unique capabilities in a concise, engaging way.
3. Audience Engagement: Capturing the attention of a tech-savvy, digitally native audience.

Our Approach

1. Concept Development

• Collaborated with TIYA to develop a creative brief focused on BUZ’s standout features, such as instant messaging, group chats, and personalization options.
• Defined the tone and style to maintain authenticity and relatability.

2. Creator Selection

• Identified Melissa as an ideal match based on her style, audience, and ability to deliver engaging content aligned with the creative brief.

3. Content Production

• Creator-Driven Approach: Provided Melissa with the brief and creative direction while allowing her to infuse her unique personality into the content.
• Highlighting Features: Melissa demonstrated the app’s usability, focusing on its intuitive interface and social connectivity.
• Visual and Verbal Messaging: Delivered a casual, fun walkthrough of how BUZ enhances communication.

4. Editing and Refinement

• Edited the raw footage to ensure a polished, brand-aligned final product while retaining the authenticity of UGC.
• Enhanced visuals with subtle animations and captions to emphasize key points without detracting from the natural feel.

Results

1. Enhanced Engagement: The ad drove significant interaction on social media platforms, with users resonating with Melissa’s genuine delivery.
2. Improved App Awareness: Effectively highlighted BUZ’s features, contributing to an increase in app downloads and user acquisition.
3. Authentic Brand Connection: Positioned BUZ as a user-friendly and community-focused app through relatable content.

By leveraging Melissa’s authentic storytelling and engaging style, the UGC ad successfully promoted BUZ’s messaging app in a relatable and impactful way. This project underscores the power of user-generated content in connecting with audiences and driving meaningful results.

Want to amplify your brand through authentic UGC? Content Supply has the network and expertise to bring your story to life.