Danielle Leslie’s Course From Scratch program empowers aspiring course creators to develop and launch profitable online courses. To further expand its reach, Course From Scratch partnered with Content Supply to create a compelling video ad. The goal was to emotionally connect with potential students, emphasize the program’s value, and increase enrollments.

Challenges

1. Standing Out in a Crowded Market: Highlighting what sets Course From Scratch apart in the competitive world of online course platforms.
2. Conveying Authenticity: Ensuring Danielle Leslie’s personal journey and student success stories resonated as genuine and inspiring.
3. Encouraging Action: Prompting viewers to overcome hesitations and enroll in the program.

Our Approach

1. Pre-Production

• Vision Development: Collaborated with Danielle to understand her goals, brand identity, and target audience.
• Script and Storyboard: Crafted a script that combined Danielle’s personal narrative, student testimonials, and a platform showcase. The storyboard mapped out dynamic visuals to keep viewers engaged.

2. Production

• Filming Key Moments:
  • Danielle sharing her story, highlighting her journey from struggle to success.
  • Capturing dynamic visuals of Course From Scratch’s user-friendly platform.
  • Interviewing students who transformed their ideas into successful courses through the program.
• Visual Aesthetics: Professional lighting, crisp visuals, and a warm backdrop created a relatable yet polished look.

3. Post-Production

• Narrative Crafting: Edited footage to create a seamless and compelling narrative.
• Enhancing Engagement: Added vibrant animations, testimonials, and motivational background music.
• Call-to-Action Integration: A strong closing message encouraged viewers to “start their course from scratch today.”

Results

1. Increased Engagement

• Higher Interaction Rates: The video ad led to a 40% increase in views, likes, and shares across social media platforms.

2. Boosted Enrollments

• Notable Growth: Enrollments surged following the video’s release, with many students citing the ad as their introduction to the program.

3. Strengthened Brand Credibility

• The video elevated Course From Scratch’s reputation as a trusted, professional resource for aspiring course creators.

The video ad for Course From Scratch successfully captured the program’s value, Danielle Leslie’s authenticity, and the transformative power of the platform. By blending emotional storytelling, professional production, and a clear call to action, Content Supply helped Course From Scratch inspire its target audience and drive substantial enrollment growth.

For educational platforms seeking to engage their audience and elevate their offerings, a strategically crafted video campaign is a powerful investment.