Teachable, a leading online education platform, launched The Creator’s Mind: Fear, a web series that addresses the mental hurdles faced by highly creative individuals. The series features prominent voices such as Kim Coles, Seth Godin, and Lisa Nichols, who share their experiences with fear, self-doubt, and imposter syndrome. Teachable partnered with Content Supply to create a compelling trailer to drive interest and engagement for the series.
Challenges
- Sensitive Subject Matter: The series deals with emotional topics such as fear and self-doubt. We needed to approach the material with care, ensuring authenticity while being respectful of the participants’ personal experiences.
- Cohesive Narrative: Featuring diverse voices and perspectives, the challenge was to weave together these individual stories into a unified, engaging narrative.
- High Production Standards: Given the caliber of the featured experts and the brand’s reputation, the production quality had to meet exceptional standards to align with Teachable's values.
Approach and Execution
- Pre-Production Planning
- Concept Development: Collaborated closely with Teachable to understand their vision for the series, which emphasized authenticity, vulnerability, and relatability.
- Scriptwriting: Created a script that framed the narrative, allowing the speakers to tell their stories naturally while aligning with key themes.
- Scheduling and Coordination: Coordinated filming with multiple busy speakers, ensuring smooth logistics and flexibility throughout the process.
- Production
- Filming: Shot high-quality footage using professional cameras and sound equipment. Conducted interviews in settings that put the speakers at ease, encouraging open and candid conversations.
- B-Roll Footage: Captured additional footage, including behind-the-scenes moments and visual metaphors that added depth to the storytelling.
- Post-Production
- Editing: Focused on seamless editing to preserve the authenticity of each speaker’s story. Each clip was meticulously pieced together to form a cohesive, impactful trailer.
- Visual and Sound Effects: Applied subtle sound effects and background music to heighten emotional resonance while keeping the focus on the speakers’ narratives.
- Optimization: Tailored the trailer for multiple platforms, including Teachable’s website, social media, and email campaigns, ensuring maximum reach and engagement.
Results
- High Engagement: The trailer received significant engagement across Teachable’s platforms, creating anticipation and excitement for the full web series.
- Increased Traffic: The trailer successfully drove traffic to Teachable’s website and boosted registration for the series, resulting in a measurable increase in new and returning visitors.
- Enhanced Brand Perception: The trailer reinforced Teachable’s reputation as a thoughtful, empathetic platform for creators, positioning it as a supportive space for addressing the mental challenges of creativity.
- Positive Feedback: The trailer was met with positive feedback from both the featured speakers and the audience. Speakers felt their stories were respectfully presented, while viewers found the trailer inspiring and relatable.
Content Supply’s video production and editing services helped create a trailer that effectively conveyed the core message of The Creator’s Mind: Fear series. The high production values and sensitive handling of complex topics resonated deeply with Teachable’s audience, driving engagement and bolstering the brand’s reputation. This project exemplifies how professional video production can elevate a message and foster a deeper connection with an audience, ultimately helping to achieve business objectives.
