Content Supply collaborated with Teri Ijeoma, the founder of Trade and Travel and a renowned leader in financial education, to create a powerful documentary-style video that captured her keynote at the prestigious ASU+GSV Summit. This video aimed to showcase her thought leadership in financial education and her impact on the industry, elevating her brand and expertise to a global audience of innovators and educators.

Client Background

Teri Ijeoma is a celebrated entrepreneur and educator who has empowered thousands to achieve financial independence through her courses on trading and investing. With over $25 million in course sales, she is recognized as a pioneering voice in the financial education space. As a keynote speaker at the ASU+GSV Summit, she had the opportunity to share her innovative approach to financial education with a diverse and influential audience.

Objectives

• Capture the Keynote: Produce a high-quality video of Teri’s keynote speech, reflecting her message, energy, and expertise.
• Highlight Thought Leadership: Showcase Teri’s pioneering approach to financial education and her influence in the industry.
• Engage a Global Audience: Create a documentary-style video that resonates with an international, high-caliber audience, positioning Teri as a leader in the education and technology sectors.

Solution

Content Supply provided end-to-end video production services, from pre-production to final delivery, ensuring a compelling and impactful video that captured Teri’s vision and expertise.

1. Pre-Production

Collaboration with Teri’s team allowed us to thoroughly understand her goals and the messaging she wanted to convey at the ASU+GSV Summit.

• Storyboarding: Developed a detailed storyboard to map out key moments in Teri's keynote, ensuring alignment with her vision and audience expectations.
• Scriptwriting: Crafted a script that blended Teri’s keynote highlights with personal anecdotes and thought leadership, reinforcing her impact on the financial education industry.
• Logistics Planning: Coordinated filming schedules, location scouting at the ASU+GSV Summit, and technical preparation for a seamless shoot.

2. Production

Our team captured Teri’s keynote in cinematic quality, blending various filming techniques to bring out the best in her dynamic presentation and the event atmosphere.

• Cinematic Filming: Multiple cameras captured the keynote from various angles, ensuring a dynamic viewing experience.
• Interviews: On-the-spot interviews with Teri and key attendees added valuable insights to the documentary.
• B-Roll Footage: Captured immersive B-roll footage, including audience reactions and interactions, to complement the keynote’s energy.

3. Post-Production

The raw footage was edited into a polished documentary-style video that seamlessly told Teri’s story, positioning her as a thought leader in the education and financial sectors.

• Editing: Carefully selected and edited footage to create a cohesive narrative that flowed smoothly between Teri’s keynote, interviews, and B-roll.
• Color Grading and Sound Design: Enhanced the visual and auditory experience for a polished and engaging final product.
• Graphics and Animation: Incorporated subtle graphics and animations to highlight key data and points, making the video both informative and visually appealing.
• Client Feedback: Worked closely with Teri’s team to ensure the final product met her expectations and reflected her vision for the project.

Outcome

The final video successfully captured the essence of Teri Ijeoma’s keynote and demonstrated her thought leadership in the intersection of education and financial empowerment.

• Audience Engagement: The video resonated with the global audience at the ASU+GSV Summit and was well-received by both Teri’s team and summit attendees.
• Brand Visibility: The documentary elevated Teri’s influence as a leader in financial education, contributing to the expansion of her brand and platform.
• Effective Storytelling: The high-quality production captured Teri’s dynamic presentation style, showcasing her impact and thought leadership in a compelling, memorable format.

Client Testimonial

“Content Supply did an exceptional job capturing my keynote and turning it into a documentary that not only showcased my message but also highlighted the power of financial education. The video has been a powerful tool in elevating my brand and connecting with an even wider audience.”
— Teri Ijeoma, Founder of Trade and Travel

Key Takeaways

• Storytelling Excellence: A well-crafted documentary-style video can effectively amplify thought leadership, connecting with a global audience in an engaging way.
• High-Quality Production: Cinematic filming, professional editing, and strategic use of graphics enhance both the visual appeal and educational impact of the video.
• Collaboration and Customization: Understanding the client’s vision and working closely to execute it ensures the video aligns with their goals and exceeds expectations.

This collaboration with Teri Ijeoma at the ASU+GSV Summit demonstrated Content Supply’s ability to produce high-quality, impactful video content that elevates thought leaders in their respective fields. By capturing Teri’s keynote in a dynamic documentary-style video, we helped amplify her message on financial education, positioning her as an authority in the space.