Client Name: Julie Chenell
Brand: Digital Insiders
Industry: Online Business Coaching and Digital Marketing
Julie Chenell, the founder of Digital Insiders, is a respected thought leader and coach in the online business and marketing space. Digital Insiders is a premium coaching program designed for entrepreneurs and business owners who are serious about scaling their online businesses through proven marketing strategies. Julie approached Content Supply to produce an engaging and visually striking event promo video to elevate her brand’s upcoming event, generate excitement, and attract the right audience.
Project Overview
Project Goals
- Create Excitement: Showcase the value and energy of the Digital Insiders event.
- Attract Ideal Attendees: Speak directly to Julie’s audience of online entrepreneurs.
- Reflect Brand Identity: Ensure the video aligns with Julie’s professional yet relatable brand.
Services Provided by Content Supply
1. Pre-Production Planning
Content Supply began with a collaborative pre-production phase:
- Creative Brief Development: Worked with Julie to outline her vision, goals, and messaging.
- Scriptwriting: Crafted a compelling narrative that captured the essence of Digital Insiders and the event’s impact.
- Storyboarding: Designed a visual plan to guide filming and ensure consistency with Julie’s brand identity.
2. On-Site Video Production
- Cinematography: Captured high-quality footage during the event, including:
- Dynamic crowd shots to showcase engagement and energy.
- Key moments from speaker presentations and workshops.
- Intimate, behind-the-scenes footage to add a personal, authentic touch.
- Lighting and Sound: Used professional-grade equipment to ensure crystal-clear visuals and audio.
3. Post-Production
- Editing: Combined event highlights with branded graphics and smooth transitions to create an impactful, seamless video.
- Color Grading: Enhanced colors to match the Digital Insiders brand aesthetic.
- Motion Graphics: Integrated animated text and branding elements for a polished, professional finish.
- Music Selection: Curated an uplifting, motivational soundtrack to evoke excitement and anticipation.
Final Deliverable
Content Supply produced a 2-minute event promo video that encapsulated the energy, purpose, and community of Digital Insiders. The video included:
- Testimonials from attendees sharing their experiences and transformations.
- Key highlights from Julie’s event presentations.
- Engaging b-roll that showcased attendees connecting, learning, and collaborating.
Results
- Increased Signups: The promo video significantly boosted event registrations for Julie’s upcoming program.
- Social Media Buzz: The video gained substantial traction on social platforms, sparking conversations and engagement within Julie’s audience.
Why Choose Content Supply?
Content Supply specializes in story-driven video production for entrepreneurs, businesses, and brands like Julie Chenell’s Digital Insiders. From concept to completion, we partner with clients to create high-impact videos that drive results and amplify their message.