Ippen Digital collaborated with Content Supply to create a TikTok advertising campaign for Runebreakers, a Dungeons and Dragons-inspired entertainment brand. The goal was to drive growth across Runebreakers’ social media platforms, particularly TikTok and Instagram, and increase their fan base with engaging, humorous, and fantasy-driven content.
Objectives
- Expand Social Media Presence: Build an engaged fan base from scratch on TikTok and Instagram.
- Boost Visibility: Showcase Runebreakers’ unique blend of humor and fantasy to a broader audience.
- Drive Engagement: Leverage video storytelling to encourage interaction and followership.
Process
- Creative Development:
- Collaborated with Ippen Digital to develop a campaign strategy tailored to Runebreakers' unique personality and humor.
- Crafted a storyline focused on a captivating “Riddle” theme, blending intrigue, humor, and fantasy.
- Video Production:
- Produced short-form, TikTok-friendly videos capturing the quirky, chaotic energy of the Runebreakers’ adventurers.
- Highlighted key characters and comedic moments to resonate with the target audience of D&D fans and fantasy enthusiasts.
- Editing & Optimization:
- Edited videos with eye-catching graphics, captions, and sound effects tailored to TikTok trends.
- Optimized content for TikTok's algorithm to ensure maximum visibility.
- Social Media Marketing:
- Strategically posted videos during peak engagement times.
- Used hashtags and trending audio to amplify reach and encourage shares.
Results
- Explosive Growth: Runebreakers’ TikTok and Instagram accounts grew from 0 to over 22,000 followers in a short period.
- High Engagement: Campaign videos generated 91,500+ views, with numbers continuing to climb.
- Community Building: Built a dedicated fanbase eager to engage with Runebreakers’ content and unique storytelling style.
About Runebreakers
Runebreakers is a chaotic party of adventurers known for their hilarious escapades in the world of Dungeons and Dragons. Whether it’s warriors trying to frighten a dragon to death or necromancers struggling with "surectile dysfunction," their stories mix laugh-out-loud moments with epic fantasy adventures. Most episodes stand alone, but some weave into extended narratives that keep fans coming back for more.
Through Content Supply’s strategic video production and TikTok marketing expertise, Runebreakers successfully captivated a new audience and grew a vibrant online community. The campaign’s success demonstrates the power of tailored, high-quality video content in bringing niche stories to life and fostering connections with audiences on social media.
