Case Study: Building Beth Gulotta's Thought Leadership Brand with Quiet The Clock

Project Overview

Beth Gulotta, owner and founder of NYC Therapeutic Wellness, sought to expand her thought leadership in the wellness and mental health space. To achieve this, she partnered with Video Supply to develop, produce, and scale her video podcast, Quiet The Clock. The podcast focuses on meaningful conversations around relationships, mental health, and family-building, providing a platform to inspire and educate a diverse audience.

This case study highlights the production of Episode 19, which featured Sheila Richman, EVP of Publicity at Atlantic Records, discussing her journey to single motherhood.

Objectives

• Establish Thought Leadership: Position Beth as a trusted voice in the wellness and mental health industry.
• Engage and Educate: Deliver compelling stories that resonate with audiences navigating similar challenges.
• Expand Reach: Use video content to grow Quiet The Clock across platforms, including YouTube and podcast directories.

Approach

1. Podcast Development & Video Strategy
   Video Supply collaborated with Beth to design a podcast format that balanced engaging storytelling with actionable insights. The team focused on creating episodes that could be repurposed across social media, YouTube, and podcasting platforms to maximize reach and engagement.
2. Episode Production: Sheila Richman’s Story
   • Narrative Design: Episode 19 centered on Sheila Richman’s experience as a single mother by choice. The episode explored topics like navigating IVF and IUI, challenging societal expectations, and the importance of support systems.
   • Emotional Engagement: The team emphasized storytelling techniques to create an emotional connection, inspiring listeners to explore their paths to family-building.
   • Video Recording & Editing: The podcast was professionally filmed and edited, ensuring high production quality that reflects Beth's brand values.
3. Content Distribution & Marketing
   • YouTube Marketing: The episode was optimized for YouTube with chapters and metadata to increase discoverability.
   • Social Media Strategy: Short clips and highlights were shared on Instagram and other platforms, driving traffic to the full episode.

Episode Highlights: "Quiet The Clock" with Sheila Richman

• Navigating Uncertainty: Sheila reflects on her initial fears and doubts about becoming a single parent.
• Choosing Motherhood: Insights into her decision-making process between IVF and IUI and how she overcame emotional hurdles.
• Redefining Family: A heartfelt discussion about releasing traditional expectations and embracing new narratives.
• The Power of Support: Sheila emphasizes the importance of a strong community in pursuing unconventional paths.

Join Sheila and Beth as they inspire and motivate others to explore and embrace their choices when pursuing an unconventional route to building a family.

CHAPTERS:

00:00:24 Navigating through uncertainty

‍00:02:00 Introduction of Sheila as a guest and her role as the head of publicity for Atlantic Records.

‍00:08:33 Starting the journey to motherhood

‍00:11:10 The pressure of dating and finding a potential father

‍00:12:29 The narratives and doubts surrounding egg freezing

‍00:15:33 The release of the traditional family picture

‍00:21:33 The importance of support and community

‍00:24:08 Encouraging each other and not giving up on dreams

Results

• Increased Engagement: The episode resonated with viewers, drawing in new audiences interested in personal growth and family-building stories.
• Brand Growth: Beth’s podcast has become a cornerstone of her thought leadership brand, helping NYC Therapeutic Wellness reach a broader audience.
• Cross-Platform Impact: The content strategy amplified Beth’s voice across YouTube, social media, and podcast platforms, positioning her as a trusted expert.

Conclusion

Through Quiet The Clock, Beth Gulotta has created a space for meaningful conversations that inspire and motivate. Video Supply’s services enabled her to transform her vision into a scalable podcast that connects with a wide audience. Episode 19, featuring Sheila Richman, stands out as a compelling example of how storytelling and video strategy can elevate a brand while delivering valuable insights to viewers.