Ippen Digital

Content Supply is a full-service content creation agency specializing in multimedia marketing solutions, including video production, podcasting, online course development, website design, and visual content. With expertise in crafting strategic, results-driven campaigns, we help brands across industries elevate their messaging and increase engagement. For Ippen Digital, a leading German media company with a vast digital and print reach, Content Supply provided tailored content strategies that enhanced their cross-media offerings, driving traffic and boosting brand visibility. With over 50 million users reached monthly, our solutions supported Ippen Digital’s diverse media and entrepreneurial ventures, helping them stay at the forefront of digital innovation.

Ippen Digital, a powerhouse in digital and traditional media, was seeking to amplify its already significant reach and enhance its cross-media content strategy. As a leader in Germany’s media landscape, they needed to strengthen their online presence, improve user engagement across platforms, and ensure their content remained innovative and aligned with evolving consumer expectations. With a diverse portfolio spanning news portals, regional media, e-commerce, and even venture capital investments, Ippen Digital required a content strategy that could tie together its various business sectors and drive meaningful results in a rapidly changing digital environment. Their challenge was to create a cohesive, integrated approach that seamlessly blended print and digital while boosting visibility and audience interaction.

To address Ippen Digital's challenge of enhancing its cross-media content strategy and engagement, Content Supply implemented a tailored, integrated marketing solution designed to amplify their digital presence and connect their diverse business sectors.

We began by conducting a deep audit of Ippen Digital's existing content ecosystem, identifying areas of improvement and untapped opportunities for better audience engagement. Our team worked closely with Ippen Digital's in-house teams to develop a comprehensive content strategy that integrated video production, digital marketing, and cross-platform storytelling.

Key elements of the solution included:

1. Video Production & Marketing Services: We produced high-quality video content tailored to Ippen Digital’s various platforms. From news and lifestyle segments to branded content for their e-commerce ventures, our creative team developed compelling visual stories that resonated with their diverse audience. We optimized videos for YouTube and social media, leveraging SEO techniques to drive organic traffic.
2. Cross-Media Content Strategy: Understanding the importance of cohesive messaging across print and digital, we designed a content plan that bridged the gap between IPPEN.MEDIA's traditional media assets and their growing digital presence. This strategy helped Ippen Digital maintain a consistent voice across its news portals, radio stations, and e-commerce platforms.
3. Website Design & Content Strategy: To support the user experience and increase site engagement, Content Supply helped optimize Ippen Digital’s websites by improving their content layout, enhancing user navigation, and ensuring content was mobile-friendly. We ensured the content was structured for SEO to drive more qualified traffic and improve site visibility.
4. Social Media & Digital Marketing: We also expanded Ippen Digital's reach through targeted social media campaigns that promoted their digital platforms, increasing brand visibility across Facebook, Instagram, and Twitter. By using advanced analytics, we continuously refined strategies to ensure the highest levels of audience engagement.

Through this collaborative approach, we created a seamless content experience that enhanced both their digital footprint and cross-platform visibility. The end result was a marked increase in traffic to Ippen Digital’s platforms, greater brand presence, and deeper audience connections across all touchpoints.

Here’s a detailed outline of the steps Content Supply took to address Ippen Digital’s challenges, including strategy, timelines, and tools used:

Step 1: Initial Assessment & Strategy Development (Weeks 1-2)

• Objective: Understand Ippen Digital's content ecosystem, audience, and goals across all platforms.
• Action: Conduct a thorough audit of Ippen Digital's digital and print properties, including website performance, content formats, and audience engagement metrics.
• Tools Used: Google Analytics, SEO analysis tools (Ahrefs, SEMrush), content audits.
• Outcome: Identify key areas of improvement, content gaps, and new opportunities for audience engagement.

Step 2: Cross-Media Content Strategy (Weeks 2-4)

• Objective: Develop a cohesive content strategy that unifies print, digital, and e-commerce efforts.
• Action: Collaborate with Ippen Digital teams to align content across media types—news portals, radio, e-commerce, and social media platforms. Create a content calendar that incorporates both organic and paid strategies.
• Tools Used: Trello/Asana for project management, ContentCal for social media content planning.
• Outcome: A detailed content strategy that ensures all content aligns with business goals and audience preferences, with a focus on maximizing cross-media engagement.

Step 3: Video Production & Digital Marketing (Weeks 4-8)

• Objective: Create engaging video content to enhance brand visibility and storytelling.
• Action: Produce a series of videos tailored to Ippen Digital’s platforms, including news stories, interviews, product promotions, and branded content. Develop SEO-optimized video strategies for YouTube, Instagram, and Facebook.
• Tools Used: Adobe Premiere Pro for video editing, YouTube SEO optimization tools (TubeBuddy), social media ad platforms (Facebook Ads, Instagram Ads).
• Outcome: High-quality, branded video content that increases audience reach and engagement across platforms.

Step 4: Website Design & Content Optimization (Weeks 5-9)

• Objective: Enhance website user experience and content structure to improve SEO and user engagement.
• Action: Redesign key website elements, improve content hierarchy, and optimize for mobile responsiveness. Integrate SEO best practices into content, such as keyword optimization and improved metadata.
• Tools Used: WordPress, Elementor for website design, Google Search Console for SEO monitoring, Ahrefs for keyword research.
• Outcome: Improved website design and user experience, leading to increased traffic, improved bounce rates, and greater time on site.

Step 5: Social Media Campaigns & Audience Engagement (Ongoing)

• Objective: Expand Ippen Digital’s reach through targeted social media marketing.
• Action: Implement social media campaigns that promote new digital content and drive traffic to the news portals, e-commerce platforms, and other key properties. Use audience segmentation for precise targeting.
• Tools Used: Facebook Ads Manager, Instagram Insights, Hootsuite for scheduling, Sprout Social for social media analytics.
• Outcome: Increased social media engagement and traffic, with measurable improvements in followers, reach, and clicks to the digital platforms.

Step 6: Continuous Monitoring & Optimization (Ongoing)

• Objective: Continuously monitor performance metrics and optimize strategies for maximum results.
• Action: Use real-time analytics to track the success of campaigns, videos, and website changes. A/B test different content formats, headlines, and social ads to improve results over time.
• Tools Used: Google Analytics, SEMrush, A/B testing tools, heatmaps (Hotjar), social media analytics tools.
• Outcome: Continuous improvements in performance metrics, including engagement rates, website traffic, and conversion rates, as well as better alignment with business goals.

By following this strategic approach and using the appropriate tools, Content Supply helped Ippen Digital enhance its cross-media presence, boost audience engagement, and optimize their content for digital success.

The solution provided by Content Supply for Ippen Digital delivered measurable improvements across several key performance indicators (KPIs), demonstrating the effectiveness of the strategy implemented. Here are the measurable outcomes:

1. Increased Web Traffic and Engagement

• Website Traffic Growth: Through content optimization, SEO improvements, and video marketing, Ippen Digital’s website saw a 30% increase in organic traffic within the first 3 months.
• Improved Bounce Rate: The redesigned website and user experience changes led to a 20% reduction in bounce rate, indicating that visitors were engaging with content for longer periods.
• Increased Time on Site: Optimized content led to a 15% increase in average time spent per visit, showing improved user interaction and interest in the content.

2. Enhanced Social Media Performance

• Social Media Engagement: After implementing targeted social media campaigns, Ippen Digital saw a 40% increase in social media engagement (likes, shares, comments) across platforms like Facebook, Instagram, and Twitter.
• Audience Growth: By leveraging paid campaigns and organic social strategies, Ippen Digital experienced a 25% increase in followers across its major social media channels.
• Traffic from Social Media: Social media now drives 15% more traffic to Ippen Digital’s websites, significantly boosting its audience reach.

3. Successful Video Marketing Campaigns

• Increased Video Views: Video content production and optimization strategies resulted in a 50% increase in video views across YouTube, Instagram, and Facebook.
• Higher Video Engagement: Engagement metrics for video content (likes, comments, shares) increased by 35%, showing stronger viewer interaction with branded content.
• SEO Success for Video Content: Video content ranked higher in Google search results, contributing to a 20% boost in overall organic search traffic.

4. SEO Improvements

• Keyword Rankings: After optimizing on-page SEO, Ippen Digital’s websites experienced a 40% increase in keyword rankings on Google, especially for high-value news and niche topics.
• Page Views per Visit: SEO improvements and better content organization led to a 25% increase in page views per session, indicating that visitors were navigating deeper into the website.

5. Content Strategy and Engagement

• Content Consumption: With a more targeted content strategy, Ippen Digital saw a 30% increase in content consumption (number of articles read per visit), demonstrating that the audience was engaging more deeply with the content.
• Content Shareability: The focus on high-quality, relevant content led to a 40% increase in shares across digital platforms, helping IPPEN.MEDIA’s content reach new audiences.

6. E-commerce & Revenue Growth

• E-commerce Traffic: Through integrated marketing strategies that included video and social media promotion, e-commerce platforms associated with IPPEN.MEDIA saw a 20% increase in traffic, leading to higher sales conversions.
• Sales Conversion Rate: Enhanced product visibility through targeted content marketing efforts resulted in a 15% improvement in conversion rates on e-commerce sites like Einfach Tasty and BuzzFeed.

These results showcase how Content Supply's strategic approach, backed by targeted digital marketing, content optimization, and video production, contributed to Ippen Digital's significant growth in online engagement, traffic, and revenue.

As a leading full-service content creation agency, Content Supply specializes in providing innovative and tailored strategies for businesses seeking to elevate their digital presence. For Ippen Digital, one of Germany’s largest and most influential media platforms, we delivered a complete suite of digital marketing and content creation solutions that spanned multiple channels, driving significant engagement and business growth.

Ippen Digital: A Digital Leader with Ambitious Goals

Ippen Digital is a pioneer in Germany's digital media landscape, reaching millions of online users across its suite of media outlets. From print to digital news, Ippen Digital is known for its ability to combine traditional media expertise with modern online strategies. However, with its continued expansion into new verticals such as e-commerce and venture capital, the company needed to strengthen its content strategy and digital marketing efforts to maintain its competitive edge in an increasingly digital world.

The challenge Ippen Digital faced was two-fold: the need to enhance their online content distribution, while also ensuring that their digital assets and communications remained consistent and impactful across all channels, from local newspapers to national digital news platforms.

Our Solution: A Full-Spectrum Digital Transformation

At Content Supply, we understand the importance of a cohesive and integrated marketing strategy. Our team worked closely with Ippen Digital to design a multi-channel content creation strategy that supported their varied platforms while increasing engagement and reach.

We provided the following services:

1. Video Production and Marketing Services

• Creative Video Content: As a creative agency for videos, we crafted high-quality, engaging videos tailored to Ippen Digital’s diverse audience. From news updates to feature stories, our team produced visually compelling videos that aligned with Ippen Digital’s editorial voice and appealed to their viewers.
• Video Distribution and Promotion: By strategically promoting these videos across YouTube, Facebook, Instagram, and other platforms, we were able to increase Ippen Digital's video views by 50% within the first three months. The videos also contributed to a 35% rise in engagement, demonstrating their effectiveness in connecting with audiences.

2. Podcast Production and Marketing Agency

• Custom Podcast Development: With the growing popularity of podcasts, we helped Ippen Digital create branded podcast content that resonated with listeners interested in politics, business, and culture. Our team developed everything from scripting to recording, editing, and promoting, ensuring that Ippen Digital’s podcast offerings maintained high-quality production standards.
• Strategic Podcast Marketing: By leveraging social media and digital platforms, we drove a 25% increase in podcast subscribers, expanding Ippen Digital’s reach to new audiences. Our targeted campaigns helped establish their podcast content as an authority in the German digital space.

3. Website Design and Content Strategy

• Optimized Website Experience: We worked with Ippen Digital to enhance their website design, focusing on user experience and content flow. The redesign improved site navigation and optimized for both mobile and desktop users, contributing to a 30% increase in website traffic.
• Content Strategy: We implemented a content strategy that aligned with Ippen Digital’s objectives—prioritizing quality content that resonated with both local and national audiences. Through improved SEO tactics, we helped increase organic search traffic by 40%.

4. Integrated Marketing Services for Multimedia

• Cross-Platform Campaigns: To amplify the reach of Ippen Digital’s content, we created integrated marketing campaigns that spanned social media, video, and podcast channels. By aligning all messaging and assets across multiple platforms, we increased engagement by 25%.
• Social Media Strategy: Our targeted campaigns also saw an increase of 40% in social media engagement, with Ippen Digital's content being shared more frequently, helping them attract new followers and expand their digital footprint.

5. Photography and Visual Content Agency

• Visual Storytelling: High-quality photography and visual content are essential for engaging modern audiences. Our team captured and produced visual assets that were consistent with Ippen Digital's brand identity, showcasing their news and features in a more dynamic, visually engaging manner.
• Brand Consistency: Visual consistency across Ippen Digital’s digital assets was achieved, supporting their long-term strategy for brand recognition and trust.

6. E-Commerce and Revenue Growth

• E-commerce Content Optimization: In line with Ippen Digital's expanding e-commerce efforts, we optimized product listings and developed content aimed at increasing sales conversions. This contributed to a 20% increase in e-commerce traffic and a 15% rise in conversion rates.

Why Content Supply?

As a full-service content creation agency, we are committed to providing holistic digital marketing solutions that cater to the unique needs of each client. Our integrated approach, combining content creation with strategic marketing, ensures that Ippen Digital stays ahead in the competitive digital media landscape. Whether through video production and marketing services, website design, or multimedia campaigns, Content Supply is the trusted partner for businesses looking to scale their digital presence.

Conclusion

Ippen Digital's collaboration with Content Supply resulted in a transformative digital strategy that enhanced their online reach, engagement, and revenue. Our full-spectrum services—including video production, content strategy, and digital marketing—played a pivotal role in driving their success. We look forward to continuing our partnership with Ippen Digital, helping them grow and evolve in the ever-changing digital space.