Content Supply partnered with Holland America Line to create People Stories, a video series celebrating the unique journeys of the company’s crew, officers, and employees worldwide. This initiative aimed to humanize Holland America Line’s brand by showcasing the dedication, passion, and diverse experiences of its team.
This case study highlights the story of Lisa Salmans, illustrating how Content Supply’s storytelling and production expertise enhanced Holland America Line’s brand narrative and employee engagement.
Client Background
Holland America Line is a global leader in luxury cruising with over 147 years of excellence. Known for its spacious ships, exceptional service, and wide-reaching itineraries, the company offers more than 500 sailings annually. Holland America Line prioritizes sustainability, social responsibility, and a commitment to providing world-class guest experiences.
The Challenge
Holland America Line wanted to:
- Humanize Its Brand: Showcase the personal stories of employees to connect with guests on a deeper, emotional level.
- Support Recruitment Efforts: Attract top talent by highlighting the enriching professional experiences available within the company.
- Strengthen Internal Engagement: Celebrate employees and their contributions to foster a sense of pride and belonging within the team.
The challenge lay in creating visually captivating, emotionally resonant content that balanced personal storytelling with professional branding.
The Solution
Content Supply developed a comprehensive solution tailored to Holland America Line’s goals through its People Stories service. This included:
1. Strategic Planning
Collaborated with Holland America Line to identify compelling stories that align with the brand’s mission and resonate with its audience.
2. Authentic Storytelling
Focused on employees like Lisa Salmans, whose unique journey—from working with high-profile individuals to finding joy and fulfillment at Holland America Line—showcased the company’s culture and values.
3. High-Quality Production
- Interviews: Conducted insightful conversations to highlight Lisa’s personal growth and professional contributions.
- B-roll Footage: Captured authentic visuals of Lisa and her work environment onboard, complemented by stock footage of global destinations.
- Professional Editing: Delivered polished videos with dynamic transitions, engaging music, and cohesive narratives.
Lisa’s Story: A Highlight of People Stories
Lisa Salmans’ journey exemplifies the transformative impact of Holland America Line’s supportive work environment. After serving prominent figures like President Reagan and Rolling Stone, Lisa sought a career that brought daily joy. Her love for travel and hospitality led her to Holland America Line, where she thrives by:
- Striving for excellence in service.
- Supporting and mentoring her team.
- Creating unforgettable experiences for guests.
Through Content Supply’s storytelling approach, Lisa’s video highlights the human side of Holland America Line, inspiring viewers and potential employees alike.
Impact of Content Supply’s People Stories
1. Elevated Brand Identity
The People Stories series positioned Holland America Line as a company deeply committed to its people, reinforcing its reputation for exceptional service and employee care.
2. Strengthened Recruitment Efforts
The videos served as compelling recruitment tools, showcasing the enriching career opportunities available within the organization.
3. Enhanced Internal Pride
Employees felt celebrated and valued, fostering a stronger sense of community and pride within the workforce.
4. Expanded Audience Reach
Content was distributed across multiple channels, including:
- Internal communication platforms.
- Social media campaigns.
- Recruitment materials and promotional content.
Why Content Supply?
Content Supply specializes in crafting brand-defining storytelling through high-quality video production. With a focus on capturing the human element behind every organization, People Stories empowers businesses to:
- Build emotional connections with audiences.
- Strengthen internal and external communication.
- Highlight the unique individuals driving their success.
The partnership between Holland America Line and Content Supply demonstrates the power of authentic storytelling in enhancing brand image and fostering meaningful connections. Lisa Salmans’ journey not only celebrated the value of Holland America Line’s employees but also inspired guests, staff, and future recruits.
Discover how Content Supply can bring your brand’s story to life.
