Runebreakers, a comedic Dungeons and Dragons (D&D) content brand, partnered with Content Supply to develop a TikTok advertising campaign for their “Betrayal” series. The goal was to grow Runebreakers’ presence on TikTok and Instagram by introducing their unique blend of humor, fantasy, and storytelling to a broader audience.
Objectives
- Grow Social Media Presence: Build an engaged fanbase for Runebreakers from scratch.
- Engage D&D Enthusiasts: Attract both veteran tabletop players and fantasy lovers to the "Betrayal" series.
- Boost Visibility and Interaction: Create viral-worthy content that introduces new audiences to the quirky world of Runebreakers.
Challenges
- Making the chaotic humor of Runebreakers accessible to audiences unfamiliar with D&D tropes.
- Developing engaging short-form content that balances fantasy storytelling with comedic elements.
- Standing out in the crowded D&D and tabletop gaming space on TikTok and Instagram.
Solution: A High-Impact Social Media Campaign
1. Pre-Production:
- Concept Development: Collaborated with Ippen Digital to develop the “Betrayal” theme, emphasizing its mix of chaos and comedy.
- Scriptwriting: Created sharp, humorous scripts that brought the party’s misadventures to life in bite-sized TikTok-ready episodes.
- Storyboarding: Visualized scenes that captured the humor and drama of the Runebreakers’ world.
2. Production:
- Dynamic Filming: Produced cinematic yet quirky video segments featuring standout moments from the “Betrayal” storyline.
- Character-Focused Content: Highlighted key moments like a necromancer’s failed spell, a genie’s misinterpreted wish, and a dragon’s hilarious retaliation.
3. Post-Production:
- Engaging Edits: Created fast-paced, visually captivating edits optimized for TikTok’s algorithm.
- Fantasy Visual Effects: Added spell effects, dramatic lighting, and sound effects to enhance the comedic chaos.
- Sound Design: Used trending audio clips, fantasy sound effects, and humorous voiceovers to capture attention.
4. Marketing Execution:
- Strategic Posting: Released videos during peak hours for maximum engagement.
- Cross-Promotion: Leveraged TikTok content on Instagram Reels to expand reach.
- Hashtag Strategy: Utilized popular hashtags in the D&D and fantasy niches to amplify visibility.
Results
- Explosive Growth: Runebreakers’ social media accounts grew from 0 to over 22,000 followers on TikTok and Instagram.
- Massive Engagement: The “Betrayal” campaign generated 91,500 views and continues to attract new fans daily.
- Brand Recognition: The humorous and visually engaging content established Runebreakers as a standout creator in the D&D community.
About Runebreakers
Runebreakers is a comedic D&D adventuring party known for their chaotic escapades, from trying to intimidate dragons to necromancers with “surectile dysfunction.” Their unique humor blends fantasy with laugh-out-loud storytelling, creating standalone episodes that leave fans eagerly awaiting the next misadventure.
Conclusion
Content Supply’s TikTok campaign for Runebreakers’ “Betrayal” series successfully grew the brand’s social presence, engaging a passionate fanbase while expanding visibility in the D&D and fantasy spaces. By combining expert video production, TikTok marketing strategies, and a deep understanding of storytelling, Content Supply helped Runebreakers connect with their audience and become a rising force in the tabletop gaming community.
