Madison Braids, a brand offering pre-braided hair pieces designed for ease and elegance, partnered with Video Supply to launch a comprehensive influencer marketing campaign. The goal was to increase brand visibility, educate potential customers, and drive sales by leveraging video and photo content created by influencers with significant social media followings. Through this collaboration, Madison Braids saw impressive returns on investment and reached millions of potential customers.

Project Objectives

• Increase Brand Awareness: Showcase Madison Braids' effortless, high-quality braided hair pieces to a broad audience.
• Generate Sales: Drive eCommerce sales by educating customers on the benefits and ease of using Madison Braids products.
• Promote Product Versatility: Highlight the diverse range of hair pieces that cater to various styles and occasions.
• Build Customer Trust: Use influencer testimonials and demonstrations to foster trust and authenticity around the brand.

Strategy

Influencer Selection & Content Creation
Madison Braids partnered with real customers and influencers who had large Instagram followings, ensuring a relatable and authentic connection with their target audience. The campaign featured a mix of:

• Product Demos: Influencers demonstrated how to easily apply Madison Braids’ products, focusing on the simplicity and quick application.
• Testimonials: Real-life stories from influencers who showcased their experience with the products, emphasizing the quality and ease of use.
• Lifestyle and Model Shots: Highlighted the natural look of the hair pieces in everyday settings, reinforcing their versatility for work, play, or special occasions.
• People Stories: Showcased the personal connection influencers had with the brand, helping humanize the campaign and foster customer loyalty.

Ad Creative & Optimization
The team created high-performing video and photo ads that were optimized for social media platforms. Multiple versions of the creative were tested to identify the most effective formats and messaging, ensuring a targeted approach for audience engagement.

Results

The campaign yielded exceptional results, significantly surpassing initial expectations:

• Views: 9.2M+
• Sales: $2.4M+
• Return on Ad Spend (ROAS): 3:1
• Leads Generated: 35,000+

The campaign’s success was driven by the combination of high-quality influencer content and optimized advertising strategies, resulting in an impressive increase in both brand awareness and direct sales.

Madison Braids’ collaboration with Video Supply for the Halo Demo influencer campaign effectively elevated the brand, reaching millions of potential customers and driving $2.4M in sales. Through strategic video production and influencer partnerships, Madison Braids was able to showcase the simplicity, beauty, and versatility of their pre-braided hair pieces, ultimately generating significant customer interest and a robust ROI.