Match Group, a leader in online dating services, wanted to showcase the profound impact their platforms, particularly the BLK app, could have on forming lasting relationships. Their goal was to highlight a success story that would exemplify how the BLK app fosters genuine and deep connections. Content Supply helped bring this mission to life through a compelling video, telling the love story of Jay and Danyel, a couple who met on the Hinge platform, which helped demonstrate the platform’s ability to create meaningful relationships.

Objectives

• Showcase BLK App’s Impact: Highlight the power of Match Group's BLK app in forming lasting relationships.
• Narrative Engagement: Create a heartfelt and authentic success story to resonate with potential users.
• Inspire and Engage: Use storytelling to inspire belief in the power of love facilitated by technology.

Approach

1. Story Discovery

• Worked closely with Match Group to identify a powerful and authentic success story from their user base.
• Chose Jay and Danyel’s love story as the centerpiece, as it exemplified the values of the BLK app—authenticity, connection, and commitment.

2. Video Production

• Filming: Captured intimate moments of the couple’s journey together, focusing on their love story and the pivotal role the BLK app played in their connection.
• Narrative Structure: Crafted a narrative that showcased the couple’s first meeting, their connection, and how the app facilitated their growing relationship.
• Visual Appeal: Combined candid moments with polished visuals to create an emotionally resonant experience for the viewers.

3. Editing and Final Touches

• Integrated heartfelt interviews with the couple to personalize the story and make it relatable.
• Emphasized the significance of using the BLK app, subtly highlighting its features without overshadowing the love story itself.
• Ensured the video matched Match Group’s branding, keeping the visual style consistent with their platform’s aesthetics.

Results

• Increased Engagement: The video garnered significant engagement across Match Group’s platforms, especially from the BLK app community.
• Stronger Brand Perception: Viewers resonated with the authenticity of the story, leading to a stronger connection with the BLK app’s core values.
• Successful Marketing Tool: The video proved to be an effective marketing asset, helping attract new users to the BLK app by showcasing the app’s unique ability to foster lasting love.

This collaboration with Match Group highlighted Content Supply’s ability to merge storytelling with strategic brand messaging. By showcasing Jay and Danyel’s authentic love story, we helped Match Group communicate the true potential of the BLK app in creating meaningful, lasting relationships.