Overview

Fidelcrest, an award-winning proprietary trading firm, sought Content Supply’s expertise to create a high-impact spokesperson video for their YouTube channel. The video was designed to resonate with aspiring traders by addressing key questions about trading, highlighting the benefits of keeping a trading journal, and showcasing Fidelcrest’s offerings. The objective was to drive awareness of Fidelcrest's trading challenges and attract skilled traders to their platform.

Objectives

Fidelcrest aimed to:

1. Educate and Inspire Traders: Provide actionable insights about maintaining a trading journal, boosting engagement with their content.
2. Promote Brand Awareness: Showcase Fidelcrest as the go-to platform for funded trading opportunities.
3. Drive Trader Recruitment: Attract more participants to their trading challenges, emphasizing the benefits of up to $2M in funding and a 90% profit split.

Execution

1. Video Concept and Scripting:
   Content Supply developed a clear and compelling narrative for the spokesperson video. The content focused on the benefits of keeping a trading journal, detailing how traders can track their performance effectively while subtly weaving in Fidelcrest’s value propositions.
2. Professional Spokesperson Delivery:
   A professional spokesperson was chosen to convey the message with authority and relatability. The delivery ensured that the content resonated with both novice and experienced traders.
3. Visual Design and Branding:
   • High-quality visuals, including Fidelcrest’s logo and brand colors, were integrated to reinforce brand identity.
   • Infographics and charts illustrating the benefits of trading journals complemented the narrative.
4. Editing and Post-Production:
   • Dynamic transitions and engaging visuals kept viewers captivated.
   • Call-to-action elements, such as “Join Fidelcrest” and “Take the Challenge,” were seamlessly added to the video.

Key Highlights of the Video

1. Educational Content:
   The video provided practical advice on:
   • Why keeping a trading journal is essential.
   • How traders can improve their strategies and performance through self-analysis.
2. Fidelcrest’s Unique Value Proposition:
   • Featured Fidelcrest’s funding opportunities, generous profit-sharing, and robust support for traders.
   • Positioned Fidelcrest as a supportive partner in traders’ journeys toward financial independence.
3. Actionable Call-to-Action:
   The video encouraged traders to take Fidelcrest’s trading challenge, demonstrating how they could achieve career success with the firm’s support.

Results

Content Supply’s video production delivered significant outcomes:

• Increased Engagement: The video garnered high viewership on YouTube, with traders engaging through comments and shares.
• Brand Recognition: Fidelcrest reinforced its position as a trusted proprietary trading firm for global traders.
• Trader Recruitment: The campaign drove a notable increase in challenge sign-ups, attracting skilled traders seeking funding opportunities.

Conclusion

Content Supply’s partnership with Fidelcrest exemplifies the power of strategic video production in driving brand awareness and customer engagement. By delivering a spokesperson video that educated, inspired, and promoted, Content Supply enabled Fidelcrest to amplify its impact in the competitive world of proprietary trading.

Ready to elevate your brand’s message with high-quality video content? Contact Content Supply today!