Workleap

LEAP partnered with Content Supply to create a dynamic recruitment video that showcases the company’s vibrant culture, team values, and growth opportunities. Designed to attract top-tier talent, the video captures the energy and mission behind LEAP’s workplace, helping them stand out in a competitive hiring market. Through strategic storytelling, high-quality production, and compelling visuals, we helped LEAP strengthen their employer brand and inspire future applicants to join their mission-driven team.

LEAP was struggling to communicate the excitement, energy, and opportunity of working at their company through traditional hiring methods. Job listings and static career pages weren’t capturing their vibrant team culture or inspiring the right candidates to apply. They needed a more engaging, human way to stand out and connect with talent who aligned with their mission and values.

To help LEAP attract top-tier talent and elevate their employer brand, Content Supply stepped in as their creative content partner—delivering full-service recruitment video production from concept to final cut. We led LEAP through our signature storytelling framework to craft a compelling narrative that authentically represented their team culture, growth mindset, and mission-driven impact.

Our team handled every aspect of production, including creative direction, on-site filming, scripting, interview coaching, and polished post-production. By capturing real employee stories and dynamic office visuals, we created a recruitment video that doesn't just inform—it inspires. The final product was optimized for both career pages and social media, designed to increase engagement, drive quality applications, and position LEAP as a company people want to work for.

Our collaboration with LEAP followed Content Supply’s streamlined, story-first production process designed to deliver high-quality content with speed and clarity:

1. Discovery & Strategy: We kicked things off with a creative discovery session to understand LEAP’s hiring goals, ideal candidates, company culture, and brand message. From there, we developed a custom content strategy and storyboard for their recruitment video—focusing on authenticity, emotion, and clarity.
2. Scripting & Planning: Next, we crafted a flexible interview-based script and filming outline, designed to capture real employee voices and meaningful behind-the-scenes visuals. We prepped the LEAP team for interviews and structured the shoot for maximum efficiency.
3. On-Site Video Production: Our video crew captured interviews, b-roll of daily work culture, team interactions, and branded visuals—all on-location at LEAP’s office. With expert direction, we ensured the energy and personality of the brand came through in every frame.
4. Post-Production & Editing: In post, we shaped the story—editing interviews, adding music, motion graphics, branded text overlays, and color grading to ensure the final video was polished and aligned with LEAP’s visual identity.
5. Delivery & Distribution Assets: We delivered multiple versions of the final video, optimized for use on LEAP’s careers page, social platforms, and recruitment campaigns. We also provided shorter cutdowns and thumbnail graphics to support content repurposing.

The recruitment video produced by Content Supply immediately became a cornerstone of LEAP’s hiring efforts—helping them attract stronger candidates, communicate their culture more effectively, and streamline the applicant journey.

• Increased Candidate Quality: LEAP reported a noticeable improvement in candidate alignment and enthusiasm, with applicants referencing the video as a major motivator for applying.
• Faster Hiring Process: By pre-qualifying talent through video storytelling, LEAP saw more informed applicants, reducing time spent filtering and interviewing unqualified leads.
• Boosted Employer Brand Visibility: Shared across social media, email campaigns, and LEAP’s careers page, the video significantly increased engagement and reach—building brand recognition among passive job seekers.
• Evergreen Asset for Recruitment: The video now serves as a reusable marketing asset across hiring cycles, reducing ongoing content costs and maintaining consistency in brand storytelling.

This project highlights how strategic storytelling and high-quality video production can transform recruiting from reactive hiring to proactive talent attraction.

How Growing Teams Like LEAP Benefit from Recruitment Video Production Services by Content Supply

Attracting top-tier talent is no longer about posting a job description and hoping the right candidates apply. In today’s competitive hiring market, growing companies need to go beyond the traditional hiring process and tell a compelling story—one that brings their culture, mission, and team experience to life.

That’s exactly what LEAP set out to do—and achieved—with the help of Content Supply.

The Shift from Job Listings to Brand Storytelling

LEAP, a fast-growing team focused on building solutions for roofing contractors, wanted to elevate their recruitment strategy. They knew their company was a great place to work—but they needed a way to communicate that clearly, emotionally, and persuasively to the outside world. Traditional methods like written job postings and career pages were falling short.

That’s where a recruitment video made all the difference.

By partnering with Content Supply, LEAP was able to capture the real voices of their team, highlight their day-to-day environment, and tell a brand story that speaks directly to future employees.

Why Recruitment Videos Work

Content Supply’s recruitment video production services help companies like LEAP:

• Showcase Authentic Culture
  Real team members, real stories. We help companies humanize their brand by featuring the people behind the mission. This builds trust and excitement among potential applicants.
• Stand Out in a Competitive Market
  In a sea of job listings, video content is the fastest way to differentiate your company. A recruitment video helps your brand stand out on social media, LinkedIn, your careers page, and beyond.
• Pre-Qualify Applicants
  Candidates who see your video get a feel for your company before applying. That means they come in more aligned with your values, reducing time wasted on the wrong fit.
• Strengthen Your Employer Brand
  A polished, story-driven video not only supports hiring—it reinforces your company’s overall brand identity. It shows that you invest in people, storytelling, and quality communication.

The Content Supply Process

Our recruitment video production process is simple and scalable:

1. Creative Strategy – We collaborate to understand your hiring goals and company story.
2. Pre-Production – We plan scripts, interviews, and visuals that reflect your brand.
3. Filming – We capture high-quality interviews, b-roll, and team dynamics on site.
4. Editing – We craft a professional video with motion graphics, music, and branded messaging.
5. Delivery – You receive multiple formats optimized for different platforms, from careers pages to social media.

The Impact of LEAP’s Video

LEAP now uses their recruitment video across their careers page, LinkedIn posts, and email outreach. They’ve seen improved engagement, stronger candidate interest, and a consistent brand message that scales with every hiring cycle.

For companies scaling fast and hiring often, this kind of content is a game changer.

Bring Your Brand Story to Life

At Content Supply, we specialize in creating recruitment videos that don’t just inform—they inspire action. Whether you’re a tech startup, a service company, or an emerging brand, we help you tell the story that attracts the right people.

If you're looking to hire smarter, grow faster, and turn your team culture into your best recruitment tool—let’s talk.