Project Overview

Workleap, a leader in employee and digital experience software, partnered with Content Supply to create a compelling "About Us" brand video. This video aimed to showcase Workleap’s HRIS services for their new website, LinkedIn marketing efforts, and outreach initiatives. With a focus on simplifying organizational change, Workleap needed a video that reflected their mission to make work simpler, faster, and kinder while emphasizing their client-side implementation support services.

Objectives

The main goals of the video production were to:

1. Highlight Expertise: Present Workleap’s HRIS services as a vital solution for businesses navigating complex software transitions.
2. Engage Target Audiences: Create a video that resonates with HR leaders and business executives looking for reliable implementation partners.
3. Strengthen Brand Presence: Use the video to build trust, reinforce Workleap’s values, and drive engagement across digital platforms.
4. Support Marketing Initiatives: Serve as a versatile asset for Workleap’s website, LinkedIn campaigns, and direct client outreach.

Production Process

1. Strategic Planning
   Content Supply collaborated with Workleap to understand their mission, story, and core services. The planning phase involved defining the key messages, identifying target audiences, and creating a script that balanced storytelling with technical insights.
2. Storyboarding and Pre-Production
   The storyboard focused on visually translating Workleap’s mission—making work simpler—while emphasizing their expertise in HRIS implementation. Engaging animations, testimonials, and team visuals were integrated to create a professional yet approachable tone.
3. Filming and Production
   Filming showcased Workleap’s Canadian roots, its dynamic team, and the software ecosystem they’ve built to enhance employee experiences. The video featured clean visuals, smooth transitions, and relatable scenarios to engage viewers effectively.
4. Post-Production
   Editing techniques included:
   • Dynamic Text Overlays: Highlighting Workleap’s mission, services, and client benefits.
   • Professional Narration: Delivering a clear and authoritative voice to communicate the brand story.
   • Custom Animations: Illustrating the simplicity and power of Workleap’s software.

Key Messages in the Video

1. Simplifying Organizational Change: The video emphasized how Workleap provides critical client-side implementation support to streamline transitions, ensuring businesses stay productive during pivotal periods.
2. Advocates and Partners: It highlighted Workleap’s role as a reliable partner and advocate for clients, guiding them through complex vendor interactions with confidence.
3. Canadian Innovation: The video celebrated Workleap’s Montreal roots, showcasing their dedication to creating solutions that benefit employees and businesses alike.

Results

The "About Us" brand video achieved measurable success, delivering on key objectives:

• Increased Engagement: The video significantly boosted website visits and LinkedIn interactions, helping Workleap connect with a broader audience of HR professionals.
• Enhanced Brand Perception: Workleap’s story and mission resonated deeply with viewers, positioning them as thought leaders in HRIS services.
• Effective Outreach Tool: The video became a cornerstone asset for Workleap’s marketing efforts, driving both inquiries and conversions.

Why Content Supply?

Content Supply’s ability to combine storytelling with high-quality production made them the ideal partner for Workleap. By focusing on both the technical and human elements of Workleap’s services, Content Supply delivered a brand video that aligned perfectly with the company’s mission to make work simpler, kinder, and faster.

About Workleap

Workleap builds a powerful ecosystem of employee and digital experience software, helping organizations worldwide achieve business excellence. Rooted in Montreal, Workleap is committed to creating environments where employees thrive, driving success for both people and businesses.

Featured Services:

• Video Production
• Video Strategy
• Post-Production Editing
• Corporate Branding Video