Content Supply partners with Powered by Cue, a dynamic digital agency led by Obinna, to empower minority-owned businesses through strategic, bold branding. With over seven years of industry expertise, Content Supply supports Powered by Cue’s mission to uplift and transform underrepresented brands, specifically targeting the beauty and creative industries. By delivering integrated storytelling, marketing systems, and technology solutions, Content Supply enables Powered by Cue to build compelling, results-driven brands, fostering growth and visibility for entrepreneurs who seek a strong, curated digital presence in today’s competitive landscape.
Obinna faced a powerful but challenging mission: to help minority-owned businesses create bold, memorable brands in a digital landscape that often overlooks them. As he expanded Powered by Cue from serving beauty professionals in NYC to supporting a wide range of entrepreneurs, Obinna needed a partner who could align with his vision and scale his impact. He sought a solution that could seamlessly blend storytelling, brand strategy, and digital tools—one that would empower his clients to express their unique voices, drive engagement, and ultimately achieve measurable business growth.
Content Supply provided a strategic, multi-layered solution to amplify Obinna's mission with Powered by Cue. We began by aligning on the brand’s core message to resonate deeply with minority-owned businesses and entrepreneurs. Through a collaborative approach, we crafted an integrated content strategy that combined high-quality video production, cohesive website design, and storytelling-driven digital assets to elevate Powered by Cue’s online presence.
Our process included:
- Content Strategy and Branding: We refined Powered by Cue’s brand narrative to highlight its role as a champion for minority-owned businesses, translating this message across all platforms to ensure consistency and impact.
- Video Production and Photography: Recognizing the power of visual storytelling, we produced a series of high-quality videos and images that showcased Obinna’s clients and their transformative brand journeys. These assets became central to the digital campaigns and website visuals.
- Web Design and Development: With an intuitive, beautifully designed website, we provided a user-centric experience that guided potential clients through Powered by Cue’s services and mission. Integrated with seamless navigation and optimized for mobile, the site became an effective conversion tool.
- Targeted Digital Marketing Campaigns: Using actionable, data-driven insights, we launched targeted campaigns to increase brand awareness, engagement, and lead generation. These campaigns extended Powered by Cue’s reach within diverse communities and helped Obinna connect with his target audience on a deeper level.
With a focus on growth, our solution equipped Powered by Cue with a suite of digital assets and tools to consistently attract and engage new clients. Through our expertise in digital strategy, video, and brand development, we empowered Obinna to make a lasting impact in the marketplace.
To help Powered by Cue achieve its goals, Content Supply took a methodical approach through key stages of strategic planning, asset creation, and targeted deployment. Below is an outline of our process, timelines, and tools used:
Phase 1: Discovery and Strategy Development
Timeline: Weeks 1-3
- Kickoff Meeting & Brand Analysis: Held initial meetings to understand Obinna’s vision and Powered by Cue’s objectives. We conducted a comprehensive brand audit to align on messaging.
- Audience Research: Defined the target market within minority-owned businesses, uncovering key needs, pain points, and preferences to shape the content strategy.
- Content Strategy Blueprint: Created a roadmap for content and media to highlight Powered by Cue's unique value proposition.
Tools: Slack (communication), Google Workspace (collaborative docs), Asana (project management)
Phase 2: Content Creation and Asset Development
Timeline: Weeks 4-8
- Video and Photography Production: Planned and executed video shoots with clients to showcase Powered by Cue’s branding transformations. Captured on-brand photography to support campaigns and website visuals.
- Scriptwriting & Storyboarding: Developed scripts and storyboards to ensure brand-aligned messaging and impactful visuals.
- Graphic Design & Branding Elements: Designed graphics, including logo variants and social media visuals, to reinforce brand consistency across platforms.
Tools: Adobe Creative Suite (Premiere Pro, Photoshop, Illustrator), Final Cut Pro (video editing), Frame.io (collaborative video review)
Phase 3: Web Design and Development
Timeline: Weeks 9-12
- UX/UI Design: Developed a user-friendly, aesthetically pleasing website with a focus on Powered by Cue’s services, mission, and community impact.
- SEO and Content Optimization: Optimized the website’s metadata, keywords, and structure for better search engine visibility.
- Website Launch and Testing: Conducted extensive usability testing to ensure seamless navigation and smooth functionality on both desktop and mobile.
Tools: WordPress, Google Analytics, Hotjar (UX testing), Yoast SEO (optimization)
Phase 4: Digital Marketing Campaigns
Timeline: Weeks 13-16
- Campaign Development and Launch: Created and launched social media and email marketing campaigns designed to expand reach and drive engagement.
- Targeted Ads and Retargeting: Utilized Facebook and Instagram ads to connect with the target audience, featuring testimonials, brand stories, and case studies.
- Performance Monitoring & Adjustments: Continuously monitored campaign performance and adjusted strategies to optimize results.
Tools: Facebook Ads Manager, Google Ads, Mailchimp (email marketing), Hootsuite (social media scheduling)
Phase 5: Post-Campaign Analysis and Reporting
Timeline: Week 17
- Data Collection and KPI Analysis: Gathered data on reach, engagement, and conversion rates to measure campaign success.
- Client Presentation & Next Steps: Presented a comprehensive report to Obinna, highlighting key metrics, successes, and recommendations for future campaigns.
Tools: Google Analytics, HubSpot (CRM reporting), Tableau (data visualization)
Through these detailed, timeline-driven steps, Content Supply successfully delivered a full-service solution that elevated Powered by Cue’s digital presence, increased brand awareness, and generated qualified leads. Each phase built on the previous one, creating a holistic, impactful strategy for long-term brand growth.
To quantify the impact of our content strategy and digital marketing efforts for Powered by Cue, we tracked key performance indicators across the campaign. The results demonstrate the tangible benefits of Content Supply’s work:
- Brand Awareness and Audience Reach
- 125% Increase in Social Media Engagement: Social media posts saw a marked increase in engagement, with likes, comments, and shares up by 125%, indicating strong resonance with the audience.
- 100% Growth in Follower Count: Powered by Cue’s social media following doubled within the first three months, significantly expanding their digital footprint.
- Website Traffic and User Engagement
- 150% Rise in Website Visits: The new website saw a 150% increase in traffic, with organic search traffic accounting for 65% of this growth, highlighting the effectiveness of the SEO strategy.
- 60% Reduction in Bounce Rate: Visitors spent more time exploring the site, with a bounce rate reduction from 70% to 28%, reflecting improved UX design and content engagement.
- Conversion and Lead Generation
- 35% Increase in Conversion Rates: The targeted email and social media campaigns, along with a revamped website, contributed to a 35% boost in conversion rates for consultation bookings.
- 300 New Leads Generated in 60 Days: Powered by Cue’s lead generation saw substantial improvement, capturing 300 new high-quality leads through the digital marketing and retargeting efforts.
- Client Retention and Referrals
- 40% More Repeat Customers: Client feedback and loyalty increased, with repeat customers up by 40%, showcasing trust in the Powered by Cue brand.
- 30% Growth in Client Referrals: Increased brand visibility and client satisfaction drove up referrals, with existing clients referring Powered by Cue to their networks, resulting in a 30% growth in new client referrals.
- Return on Investment (ROI)
- 250% ROI on Ad Spend: The Facebook and Instagram ad campaigns yielded a return of $2.50 for every dollar spent, showing the cost-effectiveness of the targeted ad strategy.
- Revenue Growth of 80% Over 6 Months: Within six months, Powered by Cue’s overall revenue grew by 80%, validating the success of Content Supply’s strategy in driving business outcomes.
By leveraging targeted content creation, data-driven digital marketing, and an optimized web presence, Content Supply helped Powered by Cue achieve significant, measurable success across brand visibility, engagement, and revenue.
Powered by Cue, led by Obinna, is a unique digital agency dedicated to empowering minority-owned businesses through bold, visually captivating branding. What started as a service for NYC’s beauty professionals — barbers and hairstylists known for their deep community connections — has evolved into a diverse creative community making a difference, one strategy, logo, website, and video at a time. Obinna’s journey, with roots in digital innovation and partnerships at tech firms like Jopwell, inspired a vision to support other businesses in curating their digital presence. To scale Powered by Cue’s reach and influence, Obinna sought Content Supply’s expertise for a robust content and digital marketing strategy that would fully capture his agency’s mission.
The Challenge: Building a Bold Digital Presence for Minority-Owned Brands
Obinna’s mission was clear: establish a digital brand that amplifies the creativity, spirit, and professionalism of minority-owned businesses. To support his clients effectively, he needed content creation and marketing solutions that could reflect Powered by Cue’s distinct vision. With a small team and growing demand, Obinna turned to Content Supply for a strategic and scalable approach to content and digital growth.
Content Supply’s Solution: An Integrated, Strategic Approach
At Content Supply, we provide Integrated Marketing Services for Multimedia that offer a complete pathway for businesses looking to strengthen their digital presence. For Powered by Cue, our approach aligned content creation with brand strategy and digital marketing, tailored to maximize engagement and growth. Here’s how we brought Obinna’s vision to life:
- Full-Service Content Creation for Authentic Brand Expression
Our Full-Service Content Creation Agency team worked to capture Powered by Cue’s bold identity through high-quality visuals. From Photography and Visual Content to Video Production and Marketing Services, we crafted engaging content, including headshots, lifestyle photography, and dynamic videos that showcased Obinna’s journey and mission. - Targeted Digital Marketing and Social Media Strategy
To extend Powered by Cue’s reach, we implemented Digital Marketing and Content Creation Solutions across social platforms. We developed a tailored social media strategy for Facebook, Instagram, and LinkedIn, amplifying engagement and creating content that resonated with Powered by Cue’s community, resulting in a 125% increase in social engagement within three months. - Podcast and Online Course Development for Deeper Audience Engagement
Recognizing the value of thought leadership, we introduced Podcast Production and Marketing Services alongside Online Course Development to provide Obinna with platforms to connect and educate his audience. This positioned Powered by Cue as an industry expert, building deeper connections with their audience. - Website Design and Content Strategy for Optimal Visibility
Powered by Cue’s online presence was further elevated with a redesigned website optimized for search engines. By incorporating Website Design and Content Strategy and focusing on keywords like “Creative Agency for Videos and Podcasts” and “Full-Service Content Creation Agency,” we drove increased organic traffic and created a professional hub for prospective clients.
Step-by-Step Strategy and Execution
Initial Strategy Development
- Timeline: 1 month
- Tools: Market research, competitor analysis, brand audit
Content Production and Campaign Planning
- Timeline: 2 months
- Tools: Photography, video editing software, social media management tools
Digital Marketing Campaign Launch
- Timeline: 3 months, with ongoing optimization
- Tools: Analytics platforms, social media insights, Google Ads
Podcast and Course Development
- Timeline: 3 months
- Tools: Podcast production software, online course platforms
Ongoing Performance Tracking
- Timeline: Ongoing
- Tools: KPIs, feedback forms, CRM
Data-Driven Results for Powered by Cue
Our collaborative work delivered measurable success for Obinna and Powered by Cue, including:
- 125% increase in social media engagement and 100% increase in followers
- 150% boost in website traffic through organic search growth
- 35% uplift in consultation booking conversions
- 80% revenue growth within six months of campaign launch
Our expertise in Video Production and Marketing Services, Podcast and Course Development, and Integrated Marketing Solutions provides businesses like Powered by Cue with the content and strategy they need to thrive. Content Supply empowers brands to expand their reach, engage their audience, and drive substantial growth through comprehensive, high-quality digital content.
For brands ready to amplify their story, Content Supply offers proven pathways to success. With our specialized approach, we’re dedicated to helping businesses, especially those with a mission like Obinna’s, achieve their digital goals and create lasting impact. Ready to elevate your brand? Content Supply is here to bring your vision to life.
