$283K Launch Success: Messaging, Marketing & Video Production by Content Supply
Run Like Clockwork is a business operations consultancy and training company founded by Adrienne Dorison and Mike Michalowicz, designed to help entrepreneurs and teams design businesses that run efficiently—without constant founder involvement. Their signature Clockwork methodology empowers business owners to streamline systems, delegate effectively, and create operational freedom. Through courses, coaching programs, and tools, Run Like Clockwork teaches leaders how to optimize their time, boost team productivity, and build businesses that thrive even when they step away. Their mission is simple: help entrepreneurs get their time back without sacrificing growth.
The Challenge
Before partnering with Content Supply, Run Like Clockwork faced a familiar challenge for operationally-minded coaching brands: while their methodology was clear and proven, they lacked the internal bandwidth to produce the high-quality video content and course assets needed to scale their programs and reach a wider audience.
Specific pain points included:
- A need to refresh and streamline their course content with engaging, modern visuals
- Limited internal creative resources to handle video production, editing, and content repurposing
- Difficulty maintaining consistent branding and clarity across multiple formats and platforms
- The desire to scale their message through more efficient content systems—without overcomplicating operations
To grow without sacrificing team capacity or content quality, they needed a creative partner who could plug into their process, elevate their content, and support their long-term scalability goals. That’s where Content Supply stepped in.

$283,500 Sales, 2500+ Leads — "We had 1.2k people opt into the sticky note challenge video series. There were 1.3k people who ended up registered for our webinars (we 3x'd our usual opt-ins). This resulted in 63 sales for Accelerator that has a $4500 pay-in-full price."
Run Like Clockwork
Business Coaching

"I just can't say enough good things about Dallin and Video Supply. If you're thinking about doing video in your business just hire Dallin. I'll definitely hire him again cause he just made everything super easy and really fun and professional. I love working with people where they own their zone of genius. It made my life a lot easier!"
Adrienne Dorison
Co-Founder, Run Like Clockwork
The Solution
To help Run Like Clockwork enhance the delivery of their operations training and expand their reach, Content Supply provided a turnkey solution—combining professional video production, content organization, and systemized course creation. The focus was on creating scalable, brand-aligned assets that aligned with Clockwork’s efficiency-first philosophy.
Here’s what we delivered:
1. Course Content Strategy & Organization
We worked closely with the Clockwork team to:
- Audit existing course materials and identify areas for visual and structural improvement
- Organize the curriculum into a more digestible, learner-friendly framework
- Ensure the course content reflected the Clockwork methodology clearly and consistently
2. On-Brand Video Production & Editing
We supported both live and remote recording setups and handled:
- Professional editing of long-form and short-form lessons
- Branded visual elements, including lower thirds, transitions, and graphics
- Seamless formatting for their course platform and marketing needs
3. Repurposable Multimedia Assets
To extend the value of their content, we created:
- Social media clips, promos, and ad-ready cutdowns
- Templates and frameworks for future content production
- Visual consistency across all assets to maintain a premium, recognizable look
4. Systemized Content Delivery
In line with their Clockwork methodology, we built a repeatable system for ongoing content creation—ensuring that future updates, new trainings, and client communications could be delivered efficiently and at scale.
With this solution, Run Like Clockwork gained a high-impact content engine that aligned with their mission—helping them scale operations training without overloading their internal team.
The Process
To support Run Like Clockwork’s mission of helping business owners gain time freedom through operational systems, Content Supply implemented a streamlined, repeatable content creation process—one that mirrored the very principles they teach.
Here’s how the process unfolded:
1. Discovery & Planning
We kicked things off with strategic alignment sessions to:
- Understand the Clockwork methodology and the desired learner experience
- Review existing course content, brand assets, and delivery structure
- Identify priorities for updates, visual improvements, and expansion opportunities
- Map out a production timeline that minimized disruption and maximized output
2. Curriculum Structuring & Scripting Support
Next, we supported Run Like Clockwork in:
- Organizing modules into a cohesive, flow-driven learning path
- Simplifying talking points and lesson breakdowns into video-friendly formats
- Creating lightweight scripts or outlines for confident delivery while keeping their authentic tone
3. Video Production & Asset Collection
Depending on their needs, we facilitated either:
- Remote video direction with coaching on lighting, audio, and setup
- Or on-site filming (if preferred), capturing content in batches for efficiency
We then gathered all raw footage, graphics, and supporting materials needed for post-production.
4. Post-Production & Editing
Our team edited the video content with Clockwork’s brand standards in mind, delivering:
- Polished lesson videos with intros, transitions, branded motion graphics, and clear calls to action
- Captioned versions for accessibility and engagement
- Cropped versions and highlight clips for social media or internal communication
5. Delivery & System Setup
We provided:
- Organized, platform-ready content for upload into their LMS
- A content library system they could reuse and update for future launches
- A systematized approach to batch content production—fully aligned with the Clockwork model of delegation and repeatability
The result: a stress-free, scalable content creation process that supported Run Like Clockwork’s core mission—helping entrepreneurs step away while the systems (and content) keep running.
The Results
By partnering with Content Supply, Run Like Clockwork successfully launched their refreshed course and coaching offer—supported by high-impact video content, clear messaging, and a streamlined content delivery system. The results reflected the power of combining premium creative with operational excellence.
Here’s what they achieved:
1. $283,500 in Sales from a Single Launch
Through a well-executed campaign, powered by newly produced video assets and optimized course content, Run Like Clockwork generated $283,500 in revenue—marking one of their most successful launches to date.
2. 2,500+ Qualified Leads Captured
The launch campaign also brought in over 2,500 targeted leads, driven by clear brand messaging, engaging content, and strategic video touchpoints throughout the funnel.
3. Professional, Scalable Course Experience
The new content allowed Clockwork to deliver a seamless, high-quality learning experience to hundreds of students—enhancing credibility and reducing support needs with clear, engaging training materials.
4. Evergreen Assets for Ongoing Growth
Beyond the initial launch, Clockwork walked away with a library of evergreen video assets and marketing content they can reuse across platforms, promotions, and product updates.
5. A Repeatable Launch System
Perhaps most importantly, Content Supply helped them build a systemized approach to content creation and launch support—perfectly aligned with their goal of running a business that works… like clockwork.
This partnership proved that when clear messaging meets quality creative and operational strategy, the results are scalable, profitable, and stress-free.
How Businesses Like Run Like Clockwork Use Messaging, Marketing, and Video Production to Launch Profitable Digital Products
Launching a course or coaching program is one of the most effective ways to scale your expertise, reach a wider audience, and generate recurring revenue. But as many business owners discover, creating the product is only half the battle—getting people to see, trust, and buy it is the real challenge.
That’s where Content Supply comes in.
We help brands like Run Like Clockwork transform their message, content, and marketing into a seamless, high-converting launch system that not only looks professional but also drives real results—like their $283,500 product launch that generated over 2,500 qualified leads.
If you're a coach, course creator, or education-based brand looking to grow your business without burning out, here’s how we can help.
The Problem: You Know Your Offer Works, But You’re Stuck on Content
You may already have a proven offer or framework—but your messaging isn’t landing, your videos feel DIY, or you’re struggling to launch with confidence. Common problems we see:
- Your course videos are outdated or lacking polish
- You’re not sure how to articulate your value clearly in marketing materials
- Your pre-launch and launch content is inconsistent or incomplete
- You’re wearing too many hats and don’t have time to produce it all yourself
- You know you’re capable of a six-figure launch—but you need help pulling it off
If any of this sounds familiar, you’re not alone—and the right creative partner can change everything.
The Solution: A Full-Service Content System Built for Launch Success
At Content Supply, we help you launch smarter—not harder—by delivering everything you need to attract, engage, and convert your ideal customers.
For Run Like Clockwork, this included:
- Messaging Strategy: Clarifying their offer, value proposition, and storytelling to resonate with their audience
- Course Content Development: Structuring and producing high-quality, engaging video lessons aligned with their teaching method
- Video Production & Editing: Professional, branded content for their course, marketing, and social campaigns
- Marketing Assets: Launch videos, promo cutdowns, and social-ready clips to support every stage of the funnel
- Content Systemization: Building a content workflow they could reuse for future launches
The result? A high-converting, evergreen content system they can launch with again and again.
The Results: $283,500 in Sales and Over 2,500 Leads
By combining their proven method with our creative and strategic support, Run Like Clockwork executed one of their most successful launches to date:
- $283,500 in total revenue from a single launch
- 2,500+ qualified leads added to their pipeline
- A library of evergreen, branded assets for continued use
- A scalable content and marketing system they can now run without stress or burnout
This level of success wasn’t just about good content—it was about building the right systems and creative support behind the scenes.
Is This Right for You?
This service is ideal for:
- Coaches or consultants launching or relaunching a course
- Service providers looking to productize their expertise
- Brands needing ongoing content but lacking a full in-house team
- Entrepreneurs ready to hit six-figure revenue goals through content-led marketing
Let’s Build Your Next Successful Launch
Whether you're launching your first offer or scaling a flagship program, Content Supply can help you turn your expertise into a high-performing content engine—from messaging to course creation to video marketing.
We’ll help you launch confidently, show up professionally, and grow predictably.
👉 Schedule a free discovery call and see how we can help you scale your next launch.