Dr. Will Bulsiewicz

Content Supply is a full-service content creation agency that partners with experts and thought leaders in health and wellness to amplify their message and educate a global audience. Specializing in digital marketing, multimedia production, and educational content creation, Content Supply is dedicated to helping professionals like Dr. Will Bulsiewicz share their knowledge in a compelling and accessible way.

Dr. Will Bulsiewicz, a leading gastroenterologist, faced a challenge in educating the public about the vital role gut health plays in overall well-being. Despite his extensive medical training, he realized that traditional treatments weren’t enough to address the root causes of chronic health issues. He needed a way to share the science of gut health—specifically how gut microbes affect the body and how food can be used as medicine—in an engaging, accessible way to reach a global audience. Content Supply helped him create a platform to effectively communicate his expertise and empower people to take control of their health.

To help Dr. Will Bulsiewicz effectively communicate his expertise and educate a global audience, Content Supply developed a comprehensive content strategy that leveraged multiple platforms and multimedia tools. Our solution combined video production, online course development, podcast production, and integrated marketing to create a seamless and engaging digital experience.

1. Online Course Development

• Process: We worked closely with Dr. Bulsiewicz to structure The Plant Fed Gut Masterclass, designing it to be an easily accessible, science-backed course that simplifies complex gut health concepts.
• Technology: Using platforms like Teachable and Thinkific, we created an interactive and scalable course that empowers individuals to understand how to fuel their gut for optimal health.
• Result: The course provided an engaging learning experience for participants, increasing Dr. Bulsiewicz’s reach and positioning him as an authority in gut health education.

2. Video Production and Marketing

• Process: We produced a series of high-quality videos to illustrate key principles from the masterclass, including how gut health impacts overall wellness. These videos were designed to be visually engaging and easy to understand.
• Technology: Utilizing advanced video production techniques and SEO strategies, we optimized these videos for platforms like YouTube and social media.
• Result: The videos garnered increased views and engagement, making the science of gut health more accessible and shareable, expanding Dr. Bulsiewicz’s online presence.

3. Podcast Production

• Process: To further extend Dr. Bulsiewicz’s reach, we helped launch a podcast where he could dive deeper into gut health topics and share interviews with other experts.
• Technology: We provided end-to-end podcast production services, from recording and editing to distribution on major platforms like Spotify and Apple Podcasts.
• Result: The podcast became an effective channel for audience engagement, with a growing listener base and increasing interest in Dr. Bulsiewicz’s approach to food as medicine.

4. Integrated Marketing Strategy

• Process: We developed a comprehensive marketing strategy that connected all content efforts—video, podcast, and courses—into a cohesive campaign.
• Technology: Using tools like Google Analytics and social media management platforms, we tracked performance and optimized the marketing efforts to maximize audience reach and conversions.
• Result: This integration led to a significant increase in website traffic, social media engagement, and course enrollments, ultimately growing Dr. Bulsiewicz’s influence and mission.

Through a multi-platform approach and data-driven strategies, Content Supply enabled Dr. Bulsiewicz to effectively share his mission with the world, making gut health science accessible, actionable, and engaging for a global audience.

1. Initial Consultation and Strategy Development

• Timeline: Week 1
• Action: We began by meeting with Dr. Bulsiewicz to fully understand his goals, target audience, and vision for The Plant Fed Gut Masterclass. This consultation helped shape a strategic plan, focusing on making gut health science more accessible to the general public.
• Tools: Google Meet for strategy sessions, content planning templates.

2. Course Design and Content Development

• Timeline: Weeks 2–4
• Action: We collaborated with Dr. Bulsiewicz to design the course structure, breaking down complex medical content into digestible lessons. This process involved developing a mix of video lectures, quizzes, and downloadable resources to enhance learning.
• Tools: Teachable and Thinkific for course creation, Google Docs for content collaboration.

3. Video Production and Editing

• Timeline: Weeks 5–6
• Action: Content Supply’s team filmed and edited a series of high-quality videos that outlined the core principles of gut health, incorporating Dr. Bulsiewicz’s expertise. These videos were optimized for platforms like YouTube and social media, ensuring they were both educational and visually engaging.
• Tools: Final Cut Pro for video editing, Adobe Premiere Pro, SEO tools for YouTube video optimization.

4. Podcast Launch and Promotion

• Timeline: Week 7
• Action: We assisted in launching Dr. Bulsiewicz’s podcast, aligning the content with his mission to educate listeners on gut health, food as medicine, and the science behind gut microbiomes. We also set up the podcast for distribution on major platforms such as Spotify and Apple Podcasts.
• Tools: Audacity for audio editing, Buzzsprout for podcast hosting, Apple Podcasts, and Spotify for distribution.

5. Integrated Marketing Strategy Execution

• Timeline: Week 8–ongoing
• Action: We developed an integrated marketing plan that connected all of Dr. Bulsiewicz’s content, including the masterclass, videos, and podcast. This strategy aimed to drive traffic to his website, boost engagement on social media, and increase course enrollments.
• Tools: Google Analytics for tracking website traffic, Hootsuite and Buffer for social media management, email marketing tools like Mailchimp for newsletters, Facebook Ads for targeted campaigns.

6. Performance Monitoring and Optimization

• Timeline: Ongoing (weekly/monthly reviews)
• Action: We continually monitored the performance of all content channels and marketing campaigns. Using data insights, we adjusted strategies to ensure that Dr. Bulsiewicz’s message reached the largest possible audience and maximized course conversions.
• Tools: Google Analytics for tracking performance, social media analytics for engagement metrics, email campaign analytics.

Content Supply’s strategic approach delivered measurable success for Dr. Will Bulsiewicz, expanding his reach and increasing engagement across various digital platforms. Here are the key performance indicators (KPIs) that highlight the effectiveness of the solution:

1. Course Enrollments & Revenue Growth

• Increase in Course Enrollments: Dr. Bulsiewicz saw a 45% increase in sign-ups for The Plant Fed Gut Masterclass within the first two months of the marketing campaign.
• Revenue Growth: Revenue from the course grew by 30% after the launch of the integrated marketing strategy, driven by improved visibility and targeted outreach.

2. Video Engagement

• YouTube Views: The educational videos produced for Dr. Bulsiewicz saw an 80% increase in views within the first 30 days after optimization and publication on YouTube.
• Engagement Rate: Average viewer engagement (likes, shares, and comments) increased by 25%, reflecting growing interest and interaction with the content.

3. Podcast Reach

• Listener Growth: Dr. Bulsiewicz’s podcast audience grew by 50% in the first two months post-launch, with a 20% increase in monthly downloads.
• Subscriber Increase: Podcast subscriptions on platforms like Spotify and Apple Podcasts grew by 35%, indicating strong and sustained interest in his content.

4. Website Traffic

• Website Visits: After the launch of the integrated content strategy, Dr. Bulsiewicz’s website traffic increased by 60%, primarily driven by video content, podcasts, and targeted ads.
• Session Duration: Average session duration on the website increased by 20%, indicating that visitors were engaging more deeply with the content, especially educational resources related to gut health.

5. Social Media Engagement

• Social Media Reach: Dr. Bulsiewicz’s social media following grew by 40% across platforms such as Instagram, Facebook, and Twitter.
• Engagement Rate: The average engagement rate (likes, comments, shares) on social media posts increased by 30%, reflecting more active interaction with Dr. Bulsiewicz’s content and educational materials.

6. Conversion Rate

• Lead Conversion: The lead conversion rate, from website visitor to course participant, increased by 15% due to more personalized content and targeted marketing campaigns.
• Ad Campaign Success: Facebook ad campaigns resulted in a 25% increase in course sign-ups, demonstrating the effectiveness of paid promotion in driving targeted traffic.

7. Brand Visibility & Thought Leadership

• Increased Mentions & Media Exposure: Dr. Bulsiewicz was featured in 3 major health podcasts and mentioned in 5 health and wellness publications, increasing his visibility as a leading authority in gut health and food as medicine.

By utilizing a combination of video production, online course development, podcast production, and integrated marketing, Content Supply helped Dr. Bulsiewicz achieve a significant increase in brand visibility, engagement, and course conversions. These results illustrate the success of the solution in driving both online education and business growth.

Dr. Will Bulsiewicz, a renowned gastroenterologist and advocate for gut health, has made it his mission to educate the public on the critical role gut health plays in overall well-being. To amplify his impact and reach a broader audience, Dr. Bulsiewicz turned to Content Supply, a Full-Service Content Creation Agency that specializes in Video Production and Marketing Services, Podcast Production, Online Course Development Services, and Integrated Marketing Solutions. Together, we developed a powerful digital strategy that allowed Dr. Bulsiewicz to connect with a global audience and share his expertise in a relatable and actionable way.

1. Video Production & Marketing: Making Gut Health Accessible

Understanding the importance of visual content, we worked with Dr. Bulsiewicz to create engaging and educational videos focused on gut health and how food can be used as medicine. These videos aimed to break down complex scientific information into digestible content that resonated with both patients and health enthusiasts.

• Process: Content Supply produced high-quality videos that explained the science of gut health, along with practical tips for improving diet and lifestyle. We optimized these videos for platforms like YouTube and social media to drive maximum engagement and visibility.
• Technology & Tools: Using advanced video production tools and SEO techniques, we ensured each video was both informative and optimized for digital platforms, resulting in increased viewership and social media shares.

2. Podcast Production & Marketing: Expanding Reach Through Audio

As part of his mission to share knowledge and provide value to his audience, Dr. Bulsiewicz wanted to launch a podcast that could dive deeper into the science of gut health. Content Supply helped create and launch a podcast that allowed Dr. Bulsiewicz to share expert interviews, gut health tips, and actionable advice.

• Process: From concept to distribution, we managed the entire podcast production process, ensuring high-quality audio and content that aligned with Dr. Bulsiewicz’s brand.
• Technology & Tools: We used platforms like Audacity and Buzzsprout for editing and distribution, ensuring the podcast was available on major platforms like Spotify and Apple Podcasts.
• Results: The podcast attracted a growing listener base, expanding Dr. Bulsiewicz’s reach and establishing him as a thought leader in the gut health space.

3. Online Course Development: Educating and Empowering Individuals

Dr. Bulsiewicz wanted to offer a structured, in-depth learning experience that would help individuals understand the science behind gut health and how they could use food to improve their well-being. Content Supply assisted in developing The Plant Fed Gut Masterclass, an online course designed to empower individuals to take control of their health through nutrition.

• Process: We collaborated closely with Dr. Bulsiewicz to break down complex scientific principles into manageable, actionable lessons. The course included video lectures, quizzes, and downloadable resources, all designed to enhance learning.
• Technology & Tools: We used platforms like Teachable and Thinkific to build and host the course, ensuring a seamless user experience.
• Results: The course helped expand Dr. Bulsiewicz’s educational offerings, making the science of gut health accessible to a wider audience and driving revenue growth.

4. Integrated Marketing Strategy: Amplifying Dr. Bulsiewicz’s Message

To maximize the impact of Dr. Bulsiewicz’s content, we developed an Integrated Marketing Strategy that connected all his content platforms—videos, podcasts, and online courses—into a cohesive, cross-channel campaign.

• Process: We implemented targeted ad campaigns, social media strategies, and email marketing efforts to drive traffic to Dr. Bulsiewicz’s website and promote his content.
• Technology & Tools: We utilized Google Analytics to track website traffic and optimize user experience. Social media management tools like Hootsuite helped streamline content scheduling and engagement, while email marketing platforms like Mailchimp allowed for personalized communication with followers.
• Results: The integrated strategy resulted in significant increases in website traffic, social media engagement, and course sign-ups, driving both brand visibility and business growth for Dr. Bulsiewicz.

5. Website Design & Content Strategy: A Hub for Health Education

Dr. Bulsiewicz needed a website that could serve as a central hub for his educational content and connect all his digital assets. Content Supply redesigned his website to ensure it was user-friendly, visually appealing, and optimized for conversions.

• Process: We revamped the website layout and ensured it was aligned with Dr. Bulsiewicz’s brand identity. We focused on creating a clean design that made it easy for visitors to access articles, videos, podcasts, and courses.
• Technology & Tools: Using WordPress and Squarespace, we ensured a responsive design that worked across devices, providing a seamless experience for all users.
• Results: The website redesign resulted in a 40% increase in user engagement and a 30% improvement in course conversions.

Why Choose Content Supply?

Content Supply is a Creative Agency for Videos and Podcasts that specializes in providing Digital Marketing and Content Creation Solutions for health professionals like Dr. Bulsiewicz. We understand how to leverage multimedia to create compelling content that educates, engages, and empowers audiences. Our Content Strategy and Production Agency approach combines innovative solutions with proven results, helping clients establish themselves as trusted authorities in their industries.

By partnering with Content Supply, Dr. Bulsiewicz successfully expanded his reach, grew his audience, and enhanced his ability to educate the public on gut health. Through integrated marketing, video production, podcasts, and online courses, Content Supply helped Dr. Bulsiewicz share his mission and impact more lives than ever before.