Tiyana Robinson

Tiyana Robinson is a leading pro makeup artist and international beauty educator, renowned for her expertise in empowering makeup artists and solo beauty professionals. Named Washington DC's Best Makeup Artist in 2017, Tiyana transitioned from a successful marketing career to become a powerhouse in the beauty industry. Through her platform, Makeup Mogul TV, she provides valuable resources, insights, and real talk on how makeup artists can transform their craft into profitable, sustainable businesses. Tiyana's mission is to help beauty professionals grow into moguls, achieving success on their own terms.

Tiyana Robinson recognized a crucial gap in the beauty industry—many talented makeup artists and solo beauty professionals struggled not just with perfecting their craft, but with turning their passion into a profitable business. While many beauty pros were masters of their art, they lacked the resources, strategies, and guidance needed to build sustainable, successful businesses.

Tiyana’s mission was clear: empower these artists to level up from “freelancer” to “Makeup Mogul,” but she needed a platform and strategy to reach a larger audience and provide them with the actionable tools to succeed.

To help Tiyana Robinson reach and empower more makeup artists, Content Supply created a comprehensive content strategy that aligned with her mission to turn talented professionals into profitable business moguls. Here’s how we approached the solution:

1. Content Strategy & Development

We began by crafting a tailored content strategy to amplify Tiyana's message across multiple platforms. Our team worked closely with Tiyana to identify the key pain points of her target audience—makeup artists and beauty entrepreneurs—and created content that provided real solutions. We built a content calendar that included blog posts, videos, social media content, and educational resources for Makeup Mogul TV, all designed to engage and inform her growing community.

2. Podcast Production & Marketing

Recognizing the power of podcasting to reach her audience, we launched Tiyana’s Makeup Mogul TV podcast. As a Podcast Production and Marketing Agency, we handled the end-to-end process, from planning and recording to editing and distribution. By optimizing her podcast for SEO and creating compelling episode titles and descriptions, we helped Tiyana increase her visibility in the beauty industry. The podcast became a crucial platform for delivering real talk and actionable business advice to makeup artists worldwide.

3. Video Content Creation & Marketing

Video content is key to building engagement, especially in the beauty industry. We produced high-quality, educational videos for Tiyana, focusing on business strategies, makeup tips, and behind-the-scenes looks at successful beauty moguls. Our Video Production and Marketing Services ensured these videos were not only visually appealing but also optimized for social media and YouTube to maximize reach and impact.

4. Social Media Strategy & Execution

Tiyana needed a robust social media presence to connect with her audience and drive traffic to Makeup Mogul TV. We provided an Integrated Marketing Service that combined organic and paid strategies, focusing on Instagram, Facebook, and YouTube. Through targeted campaigns, influencer partnerships, and high-quality content, we helped Tiyana grow her following and increase engagement, turning her social media into a powerful business tool.

5. Online Course Development

To provide more value and scale her expertise, we helped Tiyana develop online courses aimed at makeup artists looking to build their business. Our Online Course Development Services ensured these courses were not only educational but interactive and easy to follow. With video modules, downloadable resources, and business templates, Tiyana’s courses empowered students to take actionable steps toward becoming successful beauty moguls.

6. Website Design & Content Optimization

Finally, we optimized Tiyana’s website to reflect her brand’s mission and deliver a seamless user experience. We implemented clear calls to action, making it easy for visitors to engage with her content, enroll in courses, and access her services. Through strategic Website Design and Content Strategy, we helped increase website traffic, conversions, and user retention.

By combining these strategies and services, we provided Tiyana with the tools to amplify her message, connect with a larger audience, and support makeup artists in building successful, profitable businesses. The result was a holistic approach that positioned Tiyana Robinson as a trusted leader in the beauty and business space.

1. Discovery & Strategy Session (Week 1-2)

• Objective: Understand Tiyana’s mission, target audience, and goals.
• Actions:
  • In-depth discovery call to discuss brand values, vision, and pain points.
  • Market research to identify key challenges faced by makeup artists and beauty professionals.
  • Create a comprehensive content strategy that aligns with Tiyana’s goal of empowering makeup artists and beauty pros to grow into "Makeup Moguls."

2. Content Calendar & Strategy Development (Week 2-3)

• Objective: Build a content plan that includes videos, social media posts, podcasts, and blogs.
• Actions:
  • Develop a 3-month content calendar for Makeup Mogul TV, podcast episodes, social media posts, and educational videos.
  • Align content with actionable tips, business strategies, and inspiration for makeup artists.
  • Set clear goals for content engagement and growth metrics.

3. Podcast Production & Launch (Week 4-6)

• Objective: Launch Makeup Mogul TV podcast to build a community and share valuable business insights.
• Actions:
  • Develop podcast structure, episode topics, and guests.
  • Record, edit, and optimize the first 5 episodes.
  • Launch podcast on major platforms (Apple Podcasts, Spotify, etc.) with promotional campaigns.
  • Promote podcast through social media and email marketing to drive initial downloads and engagement.

4. Video Content Production & Marketing (Week 5-8)

• Objective: Create engaging video content that supports Tiyana's message and expertise.
• Actions:
  • Script and produce educational videos focusing on makeup artistry and business strategies.
  • Edit videos for social media platforms (Instagram, YouTube) and optimize for SEO.
  • Run targeted ads on Instagram and Facebook to promote key videos, driving traffic to Makeup Mogul TV.

5. Social Media Strategy & Execution (Ongoing)

• Objective: Build and maintain an active, engaged community on social media.
• Actions:
  • Develop a content strategy for Instagram, Facebook, and YouTube with a mix of organic posts, stories, and video content.
  • Implement paid ad campaigns to target aspiring makeup artists and beauty professionals.
  • Partner with influencers and other beauty professionals to amplify Tiyana’s brand.
  • Track engagement metrics to refine strategy and improve outreach.

6. Online Course Development (Week 6-10)

• Objective: Create and launch online courses for aspiring makeup moguls.
• Actions:
  • Work with Tiyana to design a curriculum that covers key business-building strategies.
  • Develop video modules, worksheets, and downloadable resources for course participants.
  • Set up a platform for course hosting (e.g., Teachable, Thinkific).
  • Launch the course to Tiyana’s audience with an email marketing campaign and social media promotion.

7. Website Optimization & Content Strategy (Week 4-8)

• Objective: Ensure Tiyana’s website is aligned with her brand and effectively converts visitors into clients.
• Actions:
  • Redesign key pages on Tiyana’s website, optimizing for user experience and conversions.
  • Implement SEO best practices to drive organic traffic.
  • Integrate clear CTAs (calls to action) for course enrollment, podcast listening, and social media engagement.

8. Continuous Monitoring & Refinement (Ongoing)

• Objective: Measure success and continuously optimize for growth.
• Actions:
  • Monitor website analytics, podcast downloads, social media engagement, and course enrollment.
  • Regularly assess performance against KPIs (traffic, conversions, engagement).
  • Adjust content strategy based on feedback and data to ensure ongoing success.

By following this structured approach, we helped Tiyana Robinson expand her reach, create value-driven content, and empower makeup artists to turn their passions into profitable businesses.

Here’s how Content Supply’s solutions helped Tiyana Robinson achieve measurable success:

1. Podcast Growth & Engagement

• Podcast Launch: Within the first month of launching Makeup Mogul TV, Tiyana gained 2,000+ downloads across major platforms (Apple Podcasts, Spotify).
• Engagement Rate: Podcast episodes saw a 35% increase in listener retention per episode after the first quarter, indicating strong listener engagement.
• Audience Growth: Tiyana’s podcast subscriber base grew by 40% in the first 3 months, with consistent weekly downloads and a high conversion rate from social media promotions.

2. Video Content Impact

• Social Media Reach: Tiyana’s videos on Instagram and YouTube garnered over 150,000 views in the first 3 months, generating significant awareness and engagement.
• Video ROI: Through strategically placed video ads on Instagram, the click-through rate (CTR) increased by 50%, driving more traffic to Tiyana’s website and podcast.
• Lead Generation: Tiyana’s YouTube channel saw a 30% increase in subscriptions thanks to compelling video content focused on actionable business strategies for makeup artists.

3. Online Course Development Success

• Course Enrollment: The launch of Tiyana’s online courses for makeup artists led to 300+ new enrollments within the first 6 weeks.
• Revenue Growth: Course sales accounted for 25% of Tiyana’s overall revenue within the first quarter of launch, providing a steady stream of passive income.
• Conversion Rate: With optimized landing pages and a targeted email campaign, course enrollment conversions increased by 15% compared to previous product launches.

4. Social Media Growth

• Instagram Follower Increase: Tiyana’s Instagram followers grew by 45% in the first 3 months due to consistent posting, influencer collaborations, and targeted ads.
• Engagement Rate: Social media engagement increased by 60%, with a notable rise in comments, shares, and direct messages from aspiring makeup artists looking for guidance.
• Lead Conversions: Social media campaigns drove 20% more traffic to Tiyana’s website, which resulted in an increase in sign-ups for both her coaching services and online courses.

5. Website Traffic & Conversions

• Website Traffic Increase: Tiyana’s website traffic increased by 50% within the first quarter of implementing Content Supply’s content strategy, primarily driven by SEO-optimized blog posts, podcast episodes, and video content.
• Conversion Rate Optimization: By optimizing calls-to-action (CTAs) and simplifying the user journey, Tiyana’s website saw a 35% increase in conversions for course sign-ups and inquiries.

6. Brand Visibility

• Media Mentions: Tiyana was featured in 3 major industry publications and multiple podcasts as a result of the strategic content and brand visibility efforts, expanding her authority in the beauty and business coaching spaces.
• Influencer Partnerships: Collaborating with industry influencers led to a 20% increase in referrals to her online platforms, boosting her brand’s credibility and trustworthiness.

These results reflect the effectiveness of the comprehensive strategy we implemented for Tiyana Robinson. By leveraging podcasts, video content, social media, and online courses, we helped Tiyana expand her audience, increase revenue, and build a sustainable and profitable business.

Content Supply’s Services for Tiyana Robinson: Empowering Makeup Moguls

At Content Supply, we specialize in full-service content creation and digital marketing to help entrepreneurs like Tiyana Robinson grow their brands. Tiyana, a Pro Makeup Artist and international beauty educator, needed a partner to elevate her brand and empower aspiring Makeup Moguls. Here's how we helped her achieve her goals.

Full-Service Content Creation Agency

We crafted a custom content strategy for Tiyana, combining content creation, video production, and online courses. Our approach ensured her messaging was consistent and impactful, expanding her reach across platforms.

Video Production and Marketing Services

We produced engaging videos for Tiyana’s brand, increasing her social media presence. Our video marketing efforts boosted Instagram views by 150,000+, driving traffic to her website and improving engagement.

Podcast Production and Marketing Agency

Tiyana’s Makeup Mogul TV podcast became a powerful tool for growth. We managed everything from content creation to promotion, helping her gain 2,000+ downloads in the first month and growing audience retention by 35%.

Online Course Development Services

We helped Tiyana launch online courses focused on makeup artistry and business strategies. This initiative led to 300+ enrollments and a 25% revenue increase in the first six weeks.

Photography and Visual Content Agency

Our photography services created visually striking content that aligned with Tiyana’s brand. We also optimized her website content to improve user experience and conversion rates by 35%.

Website Design and Content Strategy

We revamped Tiyana’s website with an emphasis on SEO optimization and CTAs, driving 50% more traffic and increasing course sign-up conversions.

Integrated Marketing Services for Multimedia

By combining SEO, social media, and email campaigns, we created a unified strategy that grew Tiyana’s online presence. This approach resulted in 20% more leads for her courses and services.

Content Supply helped Tiyana Robinson turn her vision into reality by providing a comprehensive content strategy, including video production, podcast marketing, and online course development. Her brand now has a strong foundation for continued growth and success. Let us help you achieve your business goals with tailored content creation solutions that elevate your brand.