Dr. Will Bulsiewicz aimed to create buzz around The Fiber Fueled Cookbook, his follow-up to the New York Times bestselling book Fiber Fueled. The goal was to showcase the cookbook’s mission to turbocharge health, heal food sensitivities, and inspire plant-based eating through flavorful recipes.
Approach
- Promotional Strategy
- Developed a video campaign designed to highlight the cookbook’s unique benefits, including its health-focused approach and vibrant, plant-based recipes.
- Video Content Creation
- Produced a series of engaging promotional videos tailored for social media, email marketing, and Dr. Bulsiewicz’s website.
- Featured dynamic visuals of the cookbook’s recipes, lifestyle imagery, and key messages from Dr. Bulsiewicz to connect with health-conscious audiences.
- Audience-Centric Storytelling
- Crafted a narrative emphasizing how the cookbook empowers readers to improve their health and enjoy delicious, plant-based meals.
- High-Quality Production
- Delivered crisp, professional video content with vibrant visuals, smooth transitions, and polished audio, ensuring the content reflected the high quality of the cookbook.
Key Features Highlighted in the Videos
- Turbocharged Health:
Showcased how the recipes promote gut health and overall well-being, supported by Dr. Bulsiewicz’s expertise as a gastroenterologist. - Food Sensitivity Solutions:
Highlighted how the cookbook provides practical guidance for individuals with food sensitivities, offering satisfying and inclusive plant-based options. - Inspiring Plant-Based Recipes:
Captured the vibrant, flavorful dishes from the cookbook to inspire audiences to explore a plant-based lifestyle.
Results
- Increased Pre-Orders and Sales:
The video series created excitement and anticipation for The Fiber Fueled Cookbook, contributing to robust pre-order numbers and sales upon release. - Stronger Personal Brand:
The promotional content reinforced Dr. Bulsiewicz’s position as a trusted authority in gut health and plant-based nutrition. - Engaged Community:
The visually compelling and informative videos resonated with health-conscious audiences, driving higher engagement across social media and email campaigns.
Conclusion
Content Supply’s collaboration with Dr. Will Bulsiewicz for The Fiber Fueled Cookbook demonstrates the power of high-quality, audience-focused video content in promoting books. By blending expert storytelling with vibrant visuals, the campaign effectively connected with health-focused audiences, inspiring them to embrace plant-based eating and boosting the cookbook’s success.
This project underscores Content Supply’s ability to elevate book promotions with strategic video production that drives results and builds lasting audience connections.
