Content Supply produced product videos and photo ad creatives for Whole Earth Brands, helping boost brand visibility and engagement across digital campaigns.
Whole Earth Brands, a global leader in natural and plant-based sweeteners, has a strong commitment to promoting healthier lifestyle choices. Known for its wide range of innovative, sustainable sweetening options, Whole Earth Brands aims to empower consumers with high-quality alternatives to traditional sugars. To elevate this mission and connect more meaningfully with their target audience, Whole Earth Brands partnered with Content Supply, a Full-Service Content Creation Agency specializing in the food and wellness industry. Through Video Production and Marketing, Photography and Visual Content, Website Design and Content Strategy, and Integrated Marketing Solutions, Content Supply supports Whole Earth Brands in creating engaging, informative content that aligns with their values and expands their reach.
Whole Earth Brands, a leader in plant-based sweeteners, was growing fast—but so was the competition. In a saturated market filled with traditional and synthetic options, they needed to do more than just promote their products—they had to educate consumers, build trust, and clearly communicate what made their brand different.
With a rapidly expanding product line, Whole Earth faced the challenge of effectively showcasing their commitment to quality, taste, and sustainability in a way that connected with health-conscious consumers. They needed content that didn’t just inform—but inspired people to choose Whole Earth as their trusted, everyday sweetener.
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To help Whole Earth Brands break through the noise and connect meaningfully with health-conscious consumers, Content Supply became their dedicated content partner—delivering a streamlined system for producing high-quality creative that informs, inspires, and converts.
We led with video production and visual storytelling, creating compelling product videos that highlighted Whole Earth’s natural ingredients, sustainability values, and real-life use cases—turning educational messaging into visually engaging, bite-sized content that resonated with modern audiences.
Our photography team captured vibrant, lifestyle-driven product imagery designed to stop the scroll, build trust, and drive clicks across social media, digital ads, and e-commerce platforms.
The result: cohesive, scalable content that did more than promote products—it deepened trust, drove engagement, and helped position Whole Earth Brands as a leader in better-for-you living.
To bring Whole Earth Brands’ mission and products to life, we implemented a streamlined, high-impact photo and video production process designed to create content at scale—without sacrificing quality or brand alignment. Here's how we did it:
We started by aligning with the Whole Earth team to understand their brand voice, product features, and target audience. From there, we developed a creative brief outlining shot lists, video scripts, messaging priorities, and visual style to ensure consistency across all content.
We coordinated all production logistics—from talent casting and location scouting to set design and prop styling. Our goal was to capture lifestyle-driven visuals that showcased Whole Earth’s sweeteners in real-life, relatable scenarios.
Our production team executed a multi-day shoot to capture both stills and video content in one seamless workflow. This included:
We used professional lighting, high-resolution cameras, and dynamic composition techniques to ensure every shot was visually engaging and on-brand.
Our editors transformed raw footage and photos into polished deliverables—cutting compelling video ads, social clips, and product explainers while retouching photos for clarity, color, and consistency. We also optimized each asset for specific platforms (web, Instagram, Facebook, YouTube, etc.).
We delivered a full library of ready-to-use, multi-platform video and photo assets—clearly labeled, categorized, and optimized for use across digital ads, e-commerce listings, email, and organic content.
This efficient, end-to-end process helped Whole Earth Brands consistently produce premium visual content that connects with their audience and reinforces their position as a health-conscious, modern brand.
Through our dedicated photo and video production services, Content Supply helped Whole Earth Brands elevate their digital presence and better connect with their target audience. The results were both measurable and meaningful:
Overall, Content Supply empowered Whole Earth Brands to move from scattered, generic content to a unified visual strategy that drives awareness, engagement, and loyalty—all while making their team’s job easier and more effective.
Before Content Supply: Inconsistent visuals, limited impact, and underutilized storytelling.
After Content Supply: Strategic, high-performing content that fuels marketing and deepens consumer connection.
Attention is currency—and nothing captures attention like high-quality visuals. For eCommerce brands, photo and video content isn’t optional anymore—it’s essential.
Whether you’re selling on your website, Amazon, or social media, your customers are making split-second decisions based on how your product looks and feels online.
Here’s the truth:
👉 Shoppers don’t just want to read about your product—they want to see it in action, imagine it in their lives, and feel confident it’s the right choice.
That’s where professional photo and video services come in.
Low-quality images or poorly lit product videos immediately raise red flags. In contrast, crisp, clean visuals send the message that your brand is professional, reliable, and premium.
Shoppers are more likely to buy when they can see detailed images, lifestyle photography, and short videos that show the product in use. In fact, product videos can increase conversions by up to 80%.
Clear visuals reduce buyer hesitation and misinterpretation—leading to fewer returns and happier customers who know exactly what to expect.
Visual content performs better across every channel—whether it’s email marketing, paid social ads, or organic Instagram Reels. Scroll-stopping content drives more clicks, shares, and sales.
In saturated marketplaces like Amazon or Shopify, strong product imagery and video instantly give your brand a competitive edge.
At Content Supply, we help eCommerce brands like yours create high-quality, conversion-focused photo and video content that fuels your marketing engine and builds brand trust.
Our process is built for efficiency, creativity, and scale:
We handle everything from casting and scripting to editing and delivery—so you don’t have to juggle freelancers or DIY solutions that fall flat.
Brands that work with us consistently see:
If you're relying on outdated visuals or scrambling to produce content internally, it's time for a better system.
Whether you’re launching a new product or scaling a best-seller, Content Supply gives you the tools and creative support to stand out and grow faster.
👉 Watch our free training or book a call to see how our photo and video services can help you drive sales and scale your brand—without the stress.
See how Content Supply can scale your content—without the stress. Our end-to-end content creation platform helps businesses grow with high-quality videos, podcasts, websites, courses, and more—produced daily. Save time, reduce costs, and scale effortlessly. Watch the demo now and see Content Supply in action!
Content Supply is a content creation company that delivers high-quality, done-for-you content—videos, podcasts, social media, websites, and more. We help brands scale their content production quickly and efficiently, acting as an extension of your team to drive growth and engagement without the in-house overhead.
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