Client: Whole Earth Brands
Project: eCommerce Product Video & Photography for Swerve Sweetener
Overview:
Whole Earth Brands, a global leader in natural sweeteners, engaged Content Supply to elevate their eCommerce presence with high-quality video and photography for their popular product, Swerve Sweetener. The project aimed to showcase the product's unique benefits, premium quality, and versatility in a visually compelling way to boost customer engagement and drive online sales.
Objectives:
- Create an engaging product video tailored for eCommerce platforms like Amazon, Walmart, and Whole Earth Brands' website.
- Highlight the natural, sugar-free attributes of Swerve Sweetener, along with its baking-friendly applications.
- Produce professional product photography, including lifestyle and hero shots, to enhance the brand's visual storytelling across digital channels.
- Align with Whole Earth Brands’ vision and maintain consistency with their branding.
Process:
- Pre-Production:
- Collaborated with Whole Earth Brands to understand their target audience and key product messaging.
- Developed a creative concept focusing on Swerve Sweetener’s core features: zero-calorie sweetening, natural ingredients, and seamless integration into everyday cooking and baking.
- Created a storyboard and shot list to ensure alignment with the brand’s objectives.
- Production:
- Filmed a dynamic product video showcasing Swerve Sweetener in various kitchen scenarios, from sweetening coffee to baking treats.
- Captured high-quality lifestyle imagery featuring vibrant, real-life moments of people enjoying dishes made with Swerve Sweetener.
- Shot crisp, detailed product hero images that highlighted the product packaging and branding.
- Post-Production:
- Edited the product video with clean transitions, on-screen text overlays, and upbeat music to ensure it resonated with eCommerce viewers.
- Enhanced photos with professional retouching to emphasize the product's premium quality and eye-catching appeal.
- Optimized deliverables for multiple platforms, ensuring compatibility with eCommerce requirements for resolution, size, and format.
Results:
- Delivered a professional, high-quality eCommerce product video that effectively communicated Swerve Sweetener’s unique selling points.
- Provided a library of versatile product images that enriched Whole Earth Brands' digital presence across their website, online marketplaces, and social media platforms.
- Helped increase customer engagement and improve conversion rates for Swerve Sweetener’s product pages.
This project exemplifies Content Supply’s expertise in creating impactful visual content that drives results for eCommerce brands, showcasing how thoughtful, high-quality video and photo services can elevate a product’s online presence and enhance customer engagement.
