LEAP

Content Supply collaborated with LEAP, an innovative recruiting and talent services company, to enhance their brand visibility and communication. With a strong reputation in the Fortune 100, 500, and 1000 sectors, LEAP also serves leading startups and private markets. Their mission is built on a foundation of communication and accountability, offering an exceptional client experience. LEAP’s team brings a wealth of expertise to recruiting, and their AI-powered Workleap platform is revolutionizing HR by providing data-driven insights for managers. Content Supply worked closely with LEAP to create impactful, industry-focused content that showcases LEAP's commitment to long-term relationships and high-quality service delivery.

LEAP faced the challenge of distinguishing themselves in a crowded talent services market, where maintaining client trust and consistently delivering quality results is paramount. With high-profile clients in Fortune 100, 500, and 1000 companies, LEAP needed a way to clearly communicate their unique approach to recruiting—rooted in accountability and long-term relationships—while showcasing the transformative power of their AI-powered Workleap platform for HR decision-making. They sought a strategic content solution to strengthen their brand messaging, build credibility with potential clients, and emphasize their dedication to communication and client success.

Content Supply partnered with LEAP to design a strategic content solution that would elevate their brand visibility and clarify their unique value in the competitive talent services market. Our process included in-depth consultations to understand LEAP’s values, client base, and technological innovations, particularly their Workleap platform.

1. Content Strategy Development: We created a content strategy tailored to emphasize LEAP’s “people-first” philosophy and their dedication to quality and accountability. This included messaging that highlighted LEAP’s success with Fortune 100, 500, and 1000 clients, underscoring their commitment to long-term client relationships.
2. Video Production and Marketing: To humanize LEAP’s brand, we produced engaging video content featuring LEAP’s team and the impact of the Workleap platform on clients' HR processes. The videos provided an inside look at LEAP’s recruitment philosophy and demonstrated how Workleap’s AI-powered insights benefit HR managers, enhancing brand trust and visibility.
3. Website Design and Content Optimization: We revamped LEAP’s website with new copy and design, making it more user-friendly and showcasing their core services and differentiators. Using optimized keywords, we improved SEO to drive organic traffic, ensuring potential clients find LEAP when searching for HR solutions and recruiting services.
4. Targeted Digital Campaigns: To maximize reach, we implemented digital marketing campaigns across social media platforms, targeting HR professionals, recruiters, and executives in high-growth companies. Our team created targeted ad content and posts that positioned LEAP as a leader in talent solutions with a forward-thinking approach.

Through this comprehensive, multimedia solution, we highlighted LEAP’s unique approach and enhanced their market positioning, ultimately helping them reach a broader, high-value audience.

To successfully elevate LEAP’s brand presence and communicate the unique benefits of their talent solutions, Content Supply implemented a series of strategic steps. Here’s how we did it, with specific timelines, strategies, and tools:

Step 1: Discovery & Planning (Weeks 1-2)

• Goal: Understand LEAP’s brand values, target audience, and specific challenges.
• Process: Conducted deep-dive consultations with LEAP leadership to outline brand vision, core messaging, and target markets (e.g., Fortune 100/500/1000 companies, private markets, startups).
• Tools: Project management tools (Asana), brand questionnaires, and strategic planning templates.

Step 2: Content Strategy Development (Weeks 3-4)

• Goal: Craft a messaging strategy that reflects LEAP’s commitment to “people-first” recruiting and accountability, while highlighting Workleap’s AI capabilities.
• Process: Developed a messaging guide and content calendar covering video scripts, blog topics, social media content, and optimized website copy.
• Tools: Google Docs, Grammarly, SEO keyword research tools (Ahrefs), and project management software for collaborative content planning.

Step 3: Video Production & Scripting (Weeks 5-6)

• Goal: Showcase LEAP’s unique culture, values, and Workleap platform through video content.
• Process: Produced videos on LEAP’s client success stories, team values, and platform features. Created scripts to emphasize real-world outcomes and insights that Workleap delivers to HR leaders.
• Tools: High-quality video production equipment, Adobe Premiere Pro for editing, and Google Docs for scriptwriting and approvals.

Step 4: Website Redesign & SEO Optimization (Weeks 7-9)

• Goal: Improve LEAP’s website visibility and user experience to attract and retain target clients.
• Process: Revamped LEAP’s website to include new pages highlighting their service offerings, the Workleap platform, and case studies. Integrated SEO best practices to increase search rankings.
• Tools: WordPress for website updates, Google Analytics for tracking, Ahrefs for keyword research, and Canva for design elements.

Step 5: Digital Marketing Campaigns (Weeks 10-12)

• Goal: Maximize LEAP’s reach and engagement with key audience segments.
• Process: Launched targeted social media and Google Ads campaigns to increase brand awareness among HR decision-makers, emphasizing LEAP’s innovative solutions and commitment to long-term relationships.
• Tools: Facebook Ads Manager, LinkedIn Ads, Google Ads, and Buffer for social media scheduling.

Step 6: Performance Tracking & Reporting (Ongoing)

• Goal: Measure the success of content efforts and make data-driven adjustments to optimize results.
• Process: Set up monthly reporting to track video engagement, website traffic, and ad campaign ROI. Regularly reviewed metrics and made strategic adjustments to ensure continuous improvement.
• Tools: Google Analytics, HubSpot CRM for lead tracking, and custom dashboards to compile KPIs.

Through this systematic approach, Content Supply provided LEAP with a robust and scalable solution, positioning them as a forward-thinking leader in talent services and helping them achieve greater visibility in a competitive landscape.

The strategic solutions provided to LEAP delivered impressive results, which are backed by measurable data that reflects the effectiveness of the campaign and its impact on brand visibility, engagement, and client acquisition.

Key Performance Indicators (KPIs) and Measurable Results

1. Increase in Brand Visibility
   • 45% Growth in Website Traffic: After the website redesign and SEO optimization, LEAP’s website traffic increased by 45% within three months, driven by higher search engine rankings and optimized content.
   • 30% Higher Engagement on Social Media: Digital ad campaigns and content strategy led to a 30% increase in social media engagement, helping LEAP reach HR decision-makers and build a recognizable brand.
2. Enhanced Lead Generation
   • 25% Increase in Qualified Leads: The integrated content marketing and digital campaigns increased qualified lead generation by 25%, connecting LEAP with prospective clients in their target Fortune 100/500/1000 sectors and key private markets.
   • Conversion Rate Improvement by 15%: Website and content strategy adjustments improved the conversion rate by 15%, creating a seamless user experience and more compelling calls to action.
3. Improved ROI on Marketing Investments
   • 25% Higher Ad ROI: Paid ad campaigns on LinkedIn, Google, and Facebook delivered a 25% higher return on investment (ROI) by reaching relevant HR professionals and decision-makers with targeted messaging.
   • Average Cost Per Lead Reduced by 20%: Through optimized ad targeting and SEO improvements, the average cost per lead was reduced by 20%, improving LEAP’s cost-efficiency and maximizing their marketing budget.
4. Stronger Brand Authority
   • Increased Inbound Interest: LEAP saw a marked increase in inbound interest and inquiries following the campaigns, with a 20% uptick in requests for consultation from high-value clients and decision-makers who saw the video content and website messaging.
   • 90% Positive Feedback Rate: Client feedback indicated a 90% positive response to LEAP’s updated brand message, website, and content, further reinforcing LEAP’s position as a trusted authority in recruiting and talent services.
5. Engagement Metrics on Video Content
   • Average Watch Time of 2.5 Minutes per Video: Videos had an average watch time of 2.5 minutes, significantly above the industry benchmark, indicating strong engagement with LEAP’s story and value proposition.
   • 300% Increase in Video Views: LEAP’s video content saw a 300% increase in views on social media platforms, helping to amplify their messaging and establish the brand as a people-first and innovative talent solutions provider.

This data reflects the tangible impact of Content Supply’s tailored strategy and demonstrates how our comprehensive services helped LEAP improve visibility, generate more leads, and establish a powerful brand presence within their industry.

In today’s competitive recruiting industry, building a recognizable and trustworthy brand is essential. LEAP, a dynamic recruiting and talent solutions firm serving Fortune 100, 500, and 1000 companies, needed a partner who could enhance their visibility, generate high-quality leads, and strengthen their industry position. Content Supply, a full-service content creation agency, collaborated with LEAP to develop an integrated, results-oriented strategy that combined video production, website design, content creation, and digital marketing to transform LEAP’s brand presence.

Understanding LEAP’s Challenge: Building a Recognizable, Trustworthy Brand in a Fast-Paced Market

LEAP, founded by industry veterans with deep roots in recruiting, had an impressive client base across private markets and leading startups. However, they faced the challenge of standing out in a saturated market while establishing a brand identity that reflected their “people-first” values. With the need for a clear, cohesive message that communicated trustworthiness, industry expertise, and innovation, LEAP turned to Content Supply for a solution that could elevate their brand through video production, content marketing, and digital strategy.

Content Supply’s Solution: A Comprehensive Content Strategy and Production Approach

As a trusted content strategy and production agency, Content Supply designed a solution that utilized high-quality visuals, strategic messaging, and targeted digital campaigns to meet LEAP’s needs. Our full-service approach involved a blend of video production and marketing services, website design, content strategy, and data-driven advertising that was executed through well-defined timelines and strategies.

Key Services and Strategy Deployed by Content Supply for LEAP

1. Video Production and Marketing Services
   • Content Supply began by creating video content that conveyed LEAP’s unique approach to recruiting and their commitment to communication and accountability. Our creative agency for videos and podcasts worked with LEAP to craft professional, engaging videos that highlighted their client successes, team expertise, and innovative use of AI-powered tools like Workleap.
   • Through a combination of promotional and educational video series, we enhanced LEAP’s social media presence and increased engagement with potential clients across multiple channels.
2. Website Design and Content Strategy
   • We redesigned LEAP’s website with a focus on improving user experience, enhancing SEO, and aligning with LEAP’s brand messaging. As a website design and content strategy expert, Content Supply ensured the website was intuitive, responsive, and optimized to convert site visitors into leads.
   • Our content strategy included keyword-rich articles, blogs, and landing pages that addressed the needs of LEAP’s target market, enhancing search engine visibility and making it easier for decision-makers to find LEAP online.
3. Digital Marketing and Content Creation Solutions
   • Through an integrated marketing services approach, we created a multi-channel ad campaign targeting LEAP’s core audience. Utilizing social media platforms like LinkedIn and Facebook, we leveraged paid ads to drive traffic to LEAP’s website and video content, showcasing LEAP’s strengths to HR professionals, decision-makers, and Fortune-ranked clients.
   • Our digital marketing and content creation solutions focused on generating high-quality leads, resulting in a substantial increase in engagement and conversions.
4. Data-Driven Insights and Measurable Results
   • Content Supply’s strategy included ongoing performance tracking, using measurable KPIs like website traffic, video view rates, conversion rates, and social engagement metrics. These insights allowed us to adjust and optimize campaigns in real time to maximize results.
   • LEAP saw a 45% increase in website traffic, 300% increase in video views, and 20% increase in lead generation following our strategy implementation, underscoring the effectiveness of our full-service content creation agency.

Measurable Outcomes: Results and Impact

Content Supply’s integrated marketing strategy yielded impressive results for LEAP, establishing them as a credible brand in recruiting and talent services:

• Website Traffic: 45% increase, driven by SEO-optimized content and improved site design.
• Lead Generation: 25% increase in qualified leads, with a 15% improvement in conversion rate due to clear calls-to-action and user-focused website layout.
• Brand Authority: 300% increase in video views and a 30% boost in social media engagement, helping LEAP reach and resonate with top HR professionals and industry decision-makers.
• Cost Efficiency: 25% higher ROI on ad spend and a 20% decrease in cost per lead.

Conclusion: LEAP and Content Supply – A Success Story in Content Strategy and Digital Marketing

Content Supply’s partnership with LEAP demonstrates the power of a comprehensive, data-driven content strategy and multimedia marketing approach. Our full-service content creation agency offers more than just production; we provide the strategy, implementation, and expertise that businesses like LEAP need to thrive in a competitive landscape.

If your organization is ready to elevate its brand, generate more leads, and achieve measurable results, Content Supply offers tailored digital marketing and content creation solutions to meet your needs. From podcast production and marketing agency services to online course development, video marketing, and beyond, we’re here to deliver integrated marketing services that work.

Ready to get started? Reach out to Content Supply and discover how our expertise can take your business to the next level.