Erin Wesley

Erin Wesley is a certified eating recovery coach specializing in helping individuals overcome disordered eating and build healthy relationships with food. Through her platform, Eating Recovery Coach, Erin provides personalized coaching services and resources to clients seeking sustainable recovery. As a growing leader in the wellness and mental health industry, Erin sought to expand her impact by offering an online course to support her mission of promoting lasting recovery and self-empowerment.

Erin Wesley wanted to expand her reach and impact by offering an online course to help individuals struggling with disordered eating. However, she faced challenges in translating her expertise into an engaging and accessible digital format. Erin needed professional support to design a structured curriculum, produce high-quality video content, and develop a marketing strategy to effectively launch her course and connect with her target audience. These challenges required a comprehensive solution to bring her vision to life.

Content Supply partnered with Erin Wesley to create a professional and impactful online course tailored to her mission of supporting individuals in eating recovery. The solution included the following key steps and services:

1. Curriculum Development
   • Collaborated with Erin to structure her expertise into an actionable course outline.
   • Developed a step-by-step curriculum that combined her personal insights and professional strategies to guide participants through recovery.
2. Video Production and Editing
   • Provided virtual direction for content recording, ensuring authenticity and a personal connection.
   • Produced and edited high-quality videos with engaging visuals, clear audio, and professional transitions to create an immersive learning experience.
3. Slide Design and Supporting Materials
   • Designed visually appealing slides and downloadable resources to enhance learning and reinforce key concepts.
4. Technology Integration
   • Built the course platform on a user-friendly LMS, ensuring a seamless experience for participants.
   • Optimized the course for accessibility on various devices.
5. Marketing and Launch Strategy
   • Developed a targeted marketing plan to build awareness and drive enrollments, leveraging email campaigns, social media content, and paid ads.
   • Crafted compelling sales page copy and visuals to convert leads into enrollments.

1. Discovery and Strategy (2 Weeks)
   • Conducted in-depth consultations with Erin to understand her vision, goals, and target audience.
   • Outlined the course structure, learning objectives, and key topics.
   • Developed a detailed project timeline to ensure timely delivery.
2. Curriculum Development (3 Weeks)
   • Translated Erin’s expertise into a structured, actionable course curriculum.
   • Created detailed lesson plans, including learning outcomes and interactive elements.
   • Incorporated Erin’s personal stories and professional strategies to make the content relatable and impactful.
3. Content Creation (4 Weeks)
   • Provided virtual direction for Erin’s video recordings to ensure authenticity and professionalism.
   • Produced high-quality video lessons, including intro videos, modules, and closing segments.
   • Designed custom slides and supporting materials, such as workbooks and cheat sheets, to complement the videos.
4. Platform Integration (2 Weeks)
   • Built the course on a user-friendly Learning Management System (LMS) optimized for Erin’s audience.
   • Tested the platform for seamless functionality, accessibility, and responsiveness across devices.
5. Marketing and Launch Strategy (3 Weeks)
   • Crafted a compelling sales page with clear calls to action and optimized copywriting.
   • Designed email marketing campaigns and social media content to build excitement and drive enrollments.
   • Implemented targeted ads to reach Erin’s ideal audience and maximize course visibility.
6. Launch and Post-Launch Support (Ongoing)
   • Provided live support during the course launch to address technical issues and ensure a smooth experience for participants.
   • Collected feedback from early users to refine the course and address any gaps.
   • Delivered performance reports with actionable insights to enhance future marketing efforts.

Tools and Technology Used:

• Curriculum Design: Google Docs, Notion
• Video Production: Zoom, Adobe Premiere Pro, Final Cut Pro
• Slide Design: Canva, PowerPoint
• LMS Integration: Teachable, Kajabi
• Marketing Tools: Mailchimp, Facebook Ads Manager, Canva for social media assets

The collaboration between Erin Wesley and Content Supply delivered impressive results, helping Erin achieve her goal of expanding her impact through a professional online course. Key outcomes include:

1. Successful Launch
   • Erin’s course launched on schedule, with a seamless user experience and high-quality content that resonated with her target audience.
2. Early Sales Success
   • Within the first week of the launch, Erin secured three sales, generating $6,750 in revenue, demonstrating strong initial demand and validation for her course.
3. Enhanced Professional Presence
   • The course established Erin as a trusted authority in eating recovery, helping her build credibility and connect with a broader audience.
4. Optimized Marketing Funnel
   • The targeted marketing strategy attracted a qualified audience, boosting engagement with her website, email campaigns, and social media channels.
5. Foundation for Future Growth
   • With a professionally built course and robust marketing assets, Erin now has a scalable platform to grow her offerings and reach even more clients.

By leveraging Content Supply’s expertise, Erin not only launched a successful course but also laid the groundwork for long-term success in her mission to empower individuals in their eating recovery journeys.

The health and wellness industry has witnessed explosive growth in recent years, with an increasing number of individuals seeking expert guidance to improve their physical, mental, and emotional well-being. For professionals in this space, offering online courses is a transformative way to expand their reach, establish authority, and create scalable revenue streams. Effective course creation tailored to the health and wellness industry requires a blend of expertise, engaging content, and strategic marketing to stand out in a competitive market.

Why Online Courses Are Vital for Health and Wellness Professionals

1. Expanded Reach: Online courses break geographical barriers, enabling professionals to reach a global audience. Whether you’re a nutritionist, fitness coach, or mental health expert, your knowledge can positively impact lives worldwide.
2. Passive Income Opportunities: By digitizing your expertise, you create a product that generates revenue long after the initial effort is complete.
3. Brand Authority: Offering a well-designed course solidifies your reputation as a thought leader in the health and wellness industry.
4. Client Engagement: Courses offer a structured way to engage with your audience, providing value that fosters trust and loyalty.
5. Flexibility: Online courses allow participants to learn at their own pace, making your offerings more accessible and user-friendly.

Key Elements of Effective Course Creation in Health and Wellness

1. Targeted Curriculum Design
   • Start by understanding your audience’s pain points and goals. For example, a course on mindful eating should address emotional eating triggers, meal planning, and sustainable habits.
   • Use actionable steps and relatable examples to create a curriculum that aligns with participants’ needs.
2. Engaging Multimedia Content
   • High-quality video lessons, interactive quizzes, and downloadable resources enhance the learning experience.
   • Incorporate testimonials and real-life case studies to build credibility and relatability.
3. User-Friendly Platforms
   • Choose a Learning Management System (LMS) that supports video hosting, progress tracking, and mobile access.
   • Platforms like Teachable, Thinkific, and Kajabi are popular choices for health and wellness professionals.
4. Professional Branding
   • Create a cohesive look and feel that reflects your brand values. Use consistent colors, fonts, and messaging to reinforce trust.
5. Marketing Strategy
   • Build a sales funnel that drives enrollment. This might include lead magnets, email sequences, and social media campaigns.
   • Leverage testimonials, success stories, and free workshops to convert leads into paying customers.

How Content Supply Can Help

Content Supply specializes in helping health and wellness professionals create impactful online courses. From curriculum design and video production to platform setup and marketing strategies, we provide end-to-end services tailored to your unique expertise. Our proven process ensures:

• High-quality, engaging content.
• Seamless integration into user-friendly platforms.
• Scalable solutions to grow your audience and revenue.

Course creation is a game-changer for health and wellness professionals looking to expand their impact. By offering structured, engaging, and accessible online courses, you can transform lives while building a sustainable business. With expert guidance and the right tools, the process becomes seamless and rewarding. Whether you’re launching your first course or refining an existing one, investing in professional course creation services ensures success in the competitive health and wellness industry.