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Software and Tech

Deadline Funnel

Content Supply delivered branded video and animation services for Deadline Funnel, creating engaging visuals that showcased the platform and boosted user engagement.

Brand Video & Animation Services for Deadline Funnel – Powered by Content Supply

Deadline Funnel is a leading SaaS platform specializing in creating personalized marketing funnels and urgency campaigns that drive conversions for online businesses. Designed for marketers, course creators, and entrepreneurs, Deadline Funnel helps automate campaigns with features like evergreen countdown timers and dynamic deadlines.

As a trusted tool in the digital marketing industry, Deadline Funnel partnered with Content Supply to produce professional brand videos and animations to effectively communicate their value, simplify complex concepts, and engage their target audience.

The Challenge

Before partnering with Content Supply, Deadline Funnel—a leading platform for creating evergreen and time-sensitive marketing funnels—faced a key challenge: effectively communicating the value and functionality of their tool to potential users in a simple, visual, and engaging way.

Despite having a powerful platform designed to increase conversions through urgency and automation, they struggled with:

  • Limited brand storytelling assets that clearly demonstrated how Deadline Funnel worked
  • Difficulty visually explaining complex automation features to non-technical marketers
  • A need for more compelling, on-brand video content that could be used across their website, sales pages, and ad campaigns
  • Inconsistent engagement with written tutorials and static visuals that didn’t fully capture the platform’s capabilities
  • Missed opportunities to build trust and authority through professional, animated brand content

Deadline Funnel needed a creative partner who could bring their product to life through video—simplifying complex features, boosting engagement, and helping more marketers confidently adopt their solution. That’s where Content Supply stepped in.

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"Wow, this version is really really good IMO! The pacing improvements I recommended were really taken to heart and I love the flow and pacing much better. Stoked to share this with the world!"

Jack Born
CEO, Deadline Funnel
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"Big thanks to Dallin Nead and the team at Video Supply for helping us put together this video explaining how Deadline Funnel helps you increase sales in your email marketing and sales funnels. We couldn't be happier with the final cut!"

Deadline Funnel
Software and Tech
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"Amazing! Thanks again for all your help and hard work on this project. We're all really thrilled with the final result and you & your team made the process so easy."

Gabriel Ryan
Director of Revenue, GrowthLeap Deadline Funnel

The Solution

To help Deadline Funnel better showcase its powerful features and increase audience engagement, Content Supply delivered a full-service video and animation solution—designed to educate, build trust, and drive conversions through compelling visual storytelling.

Here’s how we solved their challenge:

1. Strategic Messaging and Creative Direction

We began by collaborating with the Deadline Funnel team to:

  • Identify key product benefits and differentiators
  • Pinpoint common user pain points and objections
  • Craft a clear, concise narrative that would resonate with both tech-savvy marketers and beginners
  • Align the visual and messaging tone with their existing brand identity

This ensured that every second of video content served a strategic purpose.

2. Animated Explainer Video Production

To bring Deadline Funnel’s core features to life, we produced a dynamic animated explainer video that:

  • Walked viewers through how the platform works—from setup to automation
  • Illustrated key use cases like evergreen countdowns, limited-time offers, and personalized funnels
  • Used branded motion graphics and icons to make complex concepts easy to understand
  • Maintained viewer attention with smooth transitions, clean visuals, and energetic pacing

The final result was a video that instantly clarified Deadline Funnel’s value while elevating their brand presentation.

3. Brand Video for Website and Campaigns

In addition to animation, we created a branded product overview video tailored for use on their homepage, landing pages, and in email or ad campaigns. This included:

  • High-quality visuals and transitions to create a premium feel
  • On-screen copy and callouts to emphasize benefits and features
  • A clear call-to-action to drive viewers to start a free trial or learn more

This gave Deadline Funnel a versatile, high-converting asset they could use across the entire funnel.

4. Ready-to-Use Deliverables for All Platforms

We delivered the final assets in multiple formats for:

  • Website and sales pages
  • Email sequences
  • Social media campaigns
  • Paid advertising
  • Partner and affiliate resources

Each video was optimized for loading speed, responsiveness, and viewer engagement.

Through this solution, Content Supply helped Deadline Funnel turn their product into a clear, compelling story—making it easier for potential users to understand what the platform does and why it matters.

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The Process

To help Deadline Funnel clearly communicate the value of their marketing automation tool, Content Supply followed a proven creative process—from strategy through delivery—that combined storytelling, product education, and branded visuals.

Here’s how we brought their brand video and animated explainer to life:

1. Discovery & Creative Briefing

We began with a strategic kickoff session to align on:

  • Deadline Funnel’s goals for video engagement and conversion
  • Their core product benefits, differentiators, and user personas
  • Key use cases and marketing challenges that the platform solves
  • Visual tone and style that matched their brand guidelines

This clarity allowed us to build a creative plan rooted in both brand alignment and performance.

2. Scriptwriting & Storyboarding

Next, our creative team developed:

  • A clear, benefit-driven script that broke down how Deadline Funnel works in plain language
  • A visual storyboard to map out animation scenes and transitions
  • Key messaging moments to highlight trust-building features and CTAs

We worked closely with the Deadline Funnel team to ensure accuracy, clarity, and tone.

3. Animation & Video Design

Once the script and storyboard were approved, we moved into production, where we:

  • Designed custom graphics and motion elements to match the Deadline Funnel brand
  • Created smooth, professional animations to demonstrate platform functionality
  • Incorporated branded colors, typography, and iconography for consistency
  • Added music and sound design to enhance viewer engagement

The animation visually simplified concepts like countdown timers, evergreen deadlines, and funnel automation.

4. Brand Video Production & Editing

In parallel, we crafted a high-impact brand video using:

  • Clean transitions, dynamic typography, and subtle motion overlays
  • Messaging that reinforced the platform’s ease of use and ROI
  • On-screen copy that guided the viewer through key features and next steps

This asset was designed for use on the homepage, product pages, and in marketing funnels.

5. Final Delivery & Optimization

We delivered all video files in multiple formats, optimized for:

  • Web and mobile performance
  • YouTube, Vimeo, and landing pages
  • Email campaigns and social ads

We also provided guidelines on video placement, CTA usage, and testing for maximum impact.

By following this end-to-end process, Content Supply helped Deadline Funnel develop a polished, scalable video presence that turns viewers into users—without overwhelming internal teams or compromising brand integrity.

The Results

As a result of the collaboration with Content Supply, Deadline Funnel achieved several measurable outcomes that improved product clarity, user engagement, and marketing efficiency.

  1. Improved Feature Demonstration and User Understanding: The animated explainer video provided a clear, visual breakdown of how Deadline Funnel’s automation and countdown timer features function. Internal feedback from the Deadline Funnel team indicated a significant decrease in support inquiries related to feature use—suggesting improved comprehension among prospective and current users.
  2. Expanded Marketing Use Cases: The brand video and animated content were deployed across multiple digital channels, including the company’s homepage, sales landing pages, onboarding sequences, and paid advertising campaigns. These assets contributed to a streamlined brand presentation and message consistency across touchpoints.
  3. Enhanced Conversion Support Across Funnel: While specific conversion rate metrics were not disclosed, Deadline Funnel reported increased performance in content engagement on pages featuring the new videos. Marketing teams cited reduced bounce rates and longer average time on page where videos were embedded, indicating stronger viewer retention and interest.
  4. Increased Scalability of Content Use: The deliverables included multiple video formats and aspect ratios, allowing Deadline Funnel to efficiently distribute content across YouTube, social platforms, email campaigns, and webinars without additional post-production work. This improved the scalability and lifespan of each asset.
  5. Brand Presentation Alignment: All video and motion graphics adhered to Deadline Funnel’s existing brand guidelines, resulting in a professional and cohesive visual presence. This consistency reinforced the platform’s credibility, particularly among new users evaluating Deadline Funnel against competitor tools.

In summary, Content Supply’s services provided Deadline Funnel with professional, versatile video assets that supported clearer product communication, enhanced marketing performance, and increased operational efficiency in content deployment.

How SaaS Platforms Like Deadline Funnel Use Video and Animation to Boost Engagement and Product Adoption

SaaS and tech brands often face a familiar challenge: the product works beautifully—but it’s hard to explain clearly and quickly to new users. When your features are powerful but complex, relying solely on written content or static visuals can limit your reach, confuse prospects, and slow down conversions.

That’s exactly where Deadline Funnel was before partnering with Content Supply.

As a platform that helps marketers create automated urgency and deadline-driven funnels, Deadline Funnel needed to show—not just tell—how their product works. Their goal was to build a scalable, high-quality video library that could educate users, support sales, and elevate their brand.

With Content Supply’s help, they achieved just that—producing branded explainer videos and motion-based content that simplified their message and helped drive performance across the funnel.

Here’s how other SaaS and tech companies can benefit from the same approach.

The Challenge: Powerful Product, Limited Visual Storytelling

Most SaaS products have one thing in common: their biggest selling points are buried in product screens, automation rules, or feature configurations that don’t translate well into marketing copy alone.

Without the right content, your audience may struggle with:

  • Understanding how your platform actually works
  • Seeing how it applies to their specific use case
  • Trusting that it will integrate easily into their workflow
  • Knowing what makes your tool different from the competition

When you're relying only on blog posts, help docs, or sales calls to convey your value, you're leaving money—and customer engagement—on the table.

The Solution: High-Quality Video and Animation for Product Education and Marketing

At Content Supply, we help SaaS and tech companies like Deadline Funnel turn their product into a story—one that’s visual, scalable, and designed to convert.

Here’s what that looks like:

1. Brand Videos That Sell the Vision

We create visually engaging product overviews that show your platform in action while clearly communicating:

  • What it is
  • Who it’s for
  • Why it matters
  • How it drives ROI

These videos are perfect for your homepage, sales pages, and onboarding flows—and give prospects the clarity and confidence to sign up or schedule a demo.

2. Animated Explainers That Simplify Complex Features

For features that require more technical explanation, we use branded animation and motion design to walk users through:

  • Platform workflows
  • Automation logic
  • Feature comparisons
  • User onboarding steps

Animations make abstract concepts feel accessible and help users visualize what they can achieve with your product.

3. Multi-Platform Ready Assets

We deliver videos in multiple formats and aspect ratios so you can use them across:

  • YouTube
  • Social ads
  • Landing pages
  • Email campaigns
  • Customer onboarding and help centers

This gives your team scalable, plug-and-play content that supports both acquisition and retention.

4. Done-for-You Strategy, Scripting, and Production

We handle every step of the process:

  • Messaging strategy
  • Scriptwriting and storyboarding
  • Animation and video production
  • Post-production and formatting
  • Performance tracking guidance

You get high-performing content without adding stress to your internal team.

The Results: What You Can Expect

Deadline Funnel used this approach to:

  • Increase engagement on key marketing pages
  • Decrease time spent answering basic product questions
  • Build a scalable content system for evergreen marketing and sales
  • Reinforce brand credibility and trust through high-quality visuals

Other SaaS clients who follow the same strategy often see:

  • Higher trial conversions
  • Improved product onboarding success
  • Lower support volume
  • Stronger marketing funnel performance

Who This Is For

Our video and animation services are ideal for:

  • SaaS platforms with feature-rich products
  • Tech tools that need clearer messaging and visual demos
  • Marketing software companies selling to agencies and entrepreneurs
  • Product-led brands looking to scale through education and storytelling

Ready to Simplify and Scale Your Product Marketing?

You built the platform—now let’s tell the story.

Partner with Content Supply to create clear, compelling video and animation content that drives product understanding, engagement, and growth.

Need to talk about your project, ideas or goals first?

Contact us or schedule a call so we can help you choose the best plan for your brand.
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