Frame Masters

Frame Masters is a leading company in the art and design industry, specializing in custom framing solutions for artists, collectors, and interior designers. Known for their craftsmanship and attention to detail, Frame Masters serves a diverse clientele, ranging from individuals to large-scale commercial projects. With a commitment to educating their audience, they sought to expand their reach through an online course that showcases their expertise and provides valuable insights into framing techniques, materials, and best practices.

Frame Masters wanted to share their expertise in custom framing with a broader audience but faced challenges in creating a professional, engaging online course. They needed a structured approach to transform their specialized knowledge into accessible, high-quality content that would appeal to both hobbyists and professionals. Additionally, they required a seamless platform and marketing strategy to effectively launch and scale their course to connect with their target audience.

Content Supply partnered with Frame Masters to develop a comprehensive online course, showcasing their framing expertise while making it accessible and engaging for their audience. The solution included the following steps and services:

1. Strategic Course Planning
   • Conducted discovery sessions to outline course objectives, audience personas, and key learning outcomes.
   • Created a detailed curriculum focusing on framing techniques, material selection, and professional tips tailored to hobbyists and professionals alike.
2. Content Development
   • Scripted lesson plans with clear instructions and actionable steps.
   • Integrated real-world examples and case studies to make the content relatable and practical.
3. High-Quality Video Production
   • Directed and produced visually engaging video lessons featuring demonstrations of custom framing techniques.
   • Used professional-grade equipment to capture clear visuals and audio, ensuring a premium learning experience.
   • Edited videos with Adobe Premiere Pro to include graphics, animations, and text overlays for enhanced clarity.
4. Interactive Course Features
   • Designed quizzes, downloadable resources, and step-by-step guides to reinforce learning and improve retention.
   • Built a seamless user experience on a Learning Management System (LMS) like Teachable, optimized for accessibility and ease of use.
5. Branding and Design
   • Developed visually cohesive course materials that aligned with Frame Masters' branding, including custom slides, graphics, and promotional assets.
6. Marketing and Launch Strategy
   • Crafted a compelling sales page with optimized copy to highlight the course benefits.
   • Designed email campaigns and social media content to drive interest and enrollments.
   • Implemented targeted advertising campaigns to reach Frame Masters' ideal audience.

By combining expert curriculum design, professional production, and strategic marketing, Content Supply delivered a scalable and impactful course solution, empowering Frame Masters to educate and inspire their audience while expanding their business.

1. Discovery and Planning (2 Weeks)
   • Conducted initial consultations to understand Frame Masters’ goals, target audience, and unique expertise.
   • Outlined course objectives, key topics, and learning outcomes.
   • Developed a detailed project timeline to ensure timely delivery.
2. Curriculum Development (3 Weeks)
   • Translated Frame Masters’ knowledge into a structured, actionable curriculum.
   • Drafted lesson plans covering framing techniques, material selection, and industry best practices.
   • Incorporated real-life examples and case studies to enhance relatability and practical application.
3. Content Creation (4 Weeks)
   • Directed and recorded high-quality video lessons, demonstrating key framing techniques and processes.
   • Produced engaging visuals and audio using professional-grade equipment.
   • Edited videos in Adobe Premiere Pro to include animations, text overlays, and seamless transitions.
4. Interactive Features and Platform Integration (2 Weeks)
   • Designed quizzes, downloadable resources, and step-by-step guides to support learning retention.
   • Built the course on a user-friendly Learning Management System (LMS) like Teachable or Kajabi.
   • Tested the platform for ease of use, functionality, and accessibility across devices.
5. Branding and Design (2 Weeks)
   • Created branded course materials, including slides, graphics, and promotional assets that aligned with Frame Masters’ identity.
   • Ensured cohesive visuals for a professional and engaging learner experience.
6. Marketing and Launch Strategy (3 Weeks)
   • Developed a targeted marketing plan, including email campaigns, social media promotions, and paid ads.
   • Designed an optimized sales page with compelling copy and clear calls to action.
   • Implemented tracking tools like Google Analytics and Facebook Pixel to measure campaign performance.
7. Launch and Ongoing Support (Ongoing)
   • Provided live support during the course launch to address technical issues and participant questions.
   • Collected participant feedback to refine the course and improve future offerings.
   • Delivered performance insights and recommendations for scaling enrollments.

Tools and Technology Used

• Video Production: Adobe Premiere Pro, Final Cut Pro, professional cameras and microphones.
• LMS Platform: Teachable, Kajabi, or Thinkific.
• Design Tools: Canva, Adobe Illustrator, and Photoshop for branded assets.
• Marketing Tools: Mailchimp, Facebook Ads Manager, and Google Analytics for campaign execution and tracking.

By following this structured approach and leveraging the right tools, Content Supply ensured Frame Masters’ course was a high-quality, market-ready product that effectively showcased their expertise while meeting their business goals.

The collaboration between Content Supply and Frame Masters delivered impressive results, empowering the client to expand their reach and elevate their brand in the art and design industry. Key outcomes include:

1. Successful Course Launch
   • Frame Masters launched their course on time, with a polished and professional presentation that resonated with their target audience.
   • The seamless LMS integration provided participants with an engaging and user-friendly learning experience.
2. Early Revenue Generation
   • Within the first two weeks of the launch, the course attracted over 50 enrollments, generating a total revenue of $12,500.
   • Early sales exceeded expectations, validating the demand for Frame Masters’ expertise and course content.
3. Expanded Audience Reach
   • The marketing strategy significantly increased Frame Masters’ online visibility, with a 40% boost in website traffic and a 25% increase in social media engagement during the campaign period.
   • The course attracted a diverse audience, including hobbyists, professional framers, and interior designers from across the globe.
4. Strengthened Brand Authority
   • The course established Frame Masters as a trusted authority in the custom framing industry, enhancing their reputation and credibility.
   • Positive feedback from participants highlighted the course’s value and quality, further reinforcing the brand’s expertise.
5. Foundation for Future Growth
   • The scalable course framework positions Frame Masters to develop additional courses and expand their online offerings.
   • The success of the first course has opened new opportunities for partnerships and collaborations within the industry.

By leveraging Content Supply’s course creation services, Frame Masters successfully transformed their expertise into a revenue-generating digital product, connecting with a broader audience while reinforcing their position as industry leaders.