Deadline Funnel, a leader in evergreen marketing solutions, partnered with Content Supply to create a dynamic social media ad for their highly anticipated virtual summit. Featuring industry leaders like Pat Flynn, Todd Brown, Jim Edwards, and Liz Benny, the summit was designed to provide valuable insights into business and marketing strategies. The primary goal of the project was to increase awareness, drive registrations, and establish Deadline Funnel as an authority in the marketing automation space.

Challenges

1. Conveying Value in a Short Format: The ad needed to highlight the summit’s value and the expertise of its speakers while maintaining brevity for social media platforms.
2. Brand Consistency: Ensuring the video reflected Deadline Funnel’s professional, innovative brand identity.
3. Audience Engagement: Creating a visually compelling and informative ad that would resonate with Deadline Funnel’s target audience.

Solution

1. Pre-Production

• Script Development: Content Supply crafted a concise and engaging script that introduced Deadline Funnel’s virtual summit and its renowned speakers, emphasizing the actionable insights attendees would gain.
• Visual Storyboarding: Designed a storyboard that strategically combined speaker highlights, summit details, and Deadline Funnel branding to ensure a cohesive visual narrative.

2. Production

• Design Integration: Leveraged Deadline Funnel’s branding elements, including its logo, color scheme, and typography, to maintain consistency and reinforce brand identity.
• Content Sourcing: Included professionally sourced footage and images of the featured speakers to enhance credibility and engagement.

3. Post-Production

• Editing and Animation: Integrated text overlays, smooth transitions, and branded motion graphics to create a polished and visually engaging ad.
• Call-to-Action (CTA): Incorporated a clear and compelling CTA at the end of the video, encouraging viewers to register for the summit.

Key Features of the Brand Video

1. Speaker Highlights: Showcased the lineup of expert speakers with their credentials to build excitement and trust.
2. Summit Overview: Highlighted the topics and value of attending, including practical strategies for business growth.
3. Dynamic Visuals: Used animations and high-quality graphics to maintain viewer attention and engagement.
4. Brand Messaging: Reinforced Deadline Funnel’s expertise in evergreen marketing throughout the video.

Impact

The Deadline Funnel brand video achieved its objectives by successfully promoting the virtual summit and driving engagement. Key results included:

• Increased Registrations: The compelling CTA and engaging content led to a significant boost in summit sign-ups.
• Enhanced Brand Authority: The video solidified Deadline Funnel’s position as a leader in evergreen marketing by associating the brand with industry experts.
• Social Media Performance: The video garnered high engagement rates across Deadline Funnel’s social platforms, expanding reach and visibility.

Content Supply’s collaboration with Deadline Funnel exemplifies the power of well-crafted video content in achieving marketing goals. By scripting, designing, and editing an impactful brand video, Content Supply effectively communicated the value of the virtual summit, driving registrations and reinforcing Deadline Funnel’s reputation as an industry leader.