Deadline Funnel partnered with Content Supply to create an engaging and impactful social media ad campaign for The Evergreen Summit. This virtual event, featuring marketing icons like Pat Flynn, Todd Brown, Liz Benny, and more, teaches online entrepreneurs how to build scalable, automated sales systems. The goal was to design a visually compelling, expertly scripted ad to drive registrations and highlight the summit's immense value.
The Challenge
Deadline Funnel needed a high-impact promotional video to cut through the noise of social media. The video had to capture the summit’s key benefits, highlight the expertise of its speakers, and effectively encourage sign-ups—all in a concise, engaging format.
Our Approach
- Strategic Scriptwriting
Content Supply crafted a concise, compelling script to spotlight the event’s highlights. The narrative emphasized actionable takeaways for attendees:- Building high-converting evergreen funnels.
- Writing irresistible sales copy.
- Optimizing funnel performance metrics.
- Mastering paid ad campaigns.
- Dynamic Video Design
- Motion Graphics: Visually striking transitions and speaker name highlights were used to showcase the event's all-star lineup and key benefits.
- B-Roll Footage: Integrated clips of entrepreneurs and marketers to connect with the target audience.
- Event Branding: The video maintained Deadline Funnel’s visual identity with clean, professional graphics.
- Editing Excellence
- Crisp cuts and pacing to maintain viewer attention.
- Music selection that energized the tone of the ad.
- Clear calls-to-action to drive immediate registrations.
Results
The ad successfully boosted awareness and engagement for The Evergreen Summit, achieving measurable results:
- Increased Registrations: A significant uptick in early-bird sign-ups following the campaign launch.
- Enhanced Visibility: The ad performed exceptionally well across social media platforms, capturing attention with its high-quality visuals and direct messaging.
- Positive Feedback: Viewers praised the ad’s clarity, professionalism, and ability to communicate the summit’s value in seconds.
About The Evergreen Summit
The summit features 36 expert marketers who share their strategies for creating 6- and 7-figure evergreen systems. Topics include funnel creation, copywriting, ad optimization, and performance tracking.
About Deadline Funnel
Deadline Funnel empowers businesses to drive conversions and sales with authentic evergreen marketing, streamlining the process for entrepreneurs and marketers.
By combining compelling visuals, a strategic narrative, and professional execution, Content Supply helped The Evergreen Summit make an unforgettable impression, driving excitement and registrations for this industry-leading event.
