Teachable partnered with Content Supply to design and edit an animated video ad that promoted their Women Who Create Summit 2019. This virtual summit brought together 25 successful female creators to inspire, educate, and empower others to build thriving online businesses. The social media ad was a key driver in the summit’s marketing campaign, generating over 90,000 leads and driving thousands in trackable sales.
About the Women Who Create Summit
Held from March 26–28, 2019, the summit celebrated female entrepreneurship and creativity. This 100% free virtual event offered attendees the opportunity to learn from industry-leading women who had successfully built their online empires.
Objectives
- Empower and inspire women to take charge of their entrepreneurial careers.
- Provide practical guidance for creating high-quality video content.
- Showcase how Teachable’s tools help entrepreneurs build successful online businesses.
Challenges Addressed
Female entrepreneurs often face unique hurdles, such as:
- Limited access to affordable, professional-grade video production resources.
- Managing side hustles alongside full-time jobs.
- Overcoming fear and uncertainty when starting or scaling an online business.
Execution
- Ad Production
Content Supply created an animated social media ad that resonated with Teachable’s audience of aspiring creators. The ad emphasized the event’s value, highlighting the inspirational speakers, practical sessions, and free accessibility. - Event Content Strategy
The summit featured:- Keynotes: Inspirational talks from successful female creators on their journeys and the role of video content in building their brands.
- Workshops: Hands-on sessions on video production and editing using accessible tools.
- Platform Demonstrations: Live showcases of Teachable’s video creation and editing features, designed for creators of all technical skill levels.
- Community Building
Networking opportunities connected attendees with peers, mentors, and industry experts, fostering a supportive ecosystem for women in entrepreneurship.
Results
The Women Who Create Summit 2019 was a monumental success:
- Lead Generation: The video ad contributed to over 90,000 leads, driving widespread interest in the summit.
- Skill Development: Attendees gained actionable insights into video production, editing, and course creation.
- Empowerment: Participants left the summit feeling confident and equipped to create high-quality content.
- Revenue Growth: The campaign yielded measurable sales growth for Teachable, validating the effectiveness of video marketing.
Conclusion
The collaboration between Content Supply and Teachable highlighted how strategic content production can drive community engagement, business growth, and audience empowerment. The Women Who Create Summit 2019 set a benchmark for virtual events by blending inspirational storytelling, actionable education, and powerful networking opportunities.
Learn More
Ready to transform your next virtual event with video? Get started with Content Supply here.
