Client: Temu
Project: UGC-Style Social Video Ads for Digital Campaigns
Services Provided: UGC-style video production, talent coordination in Malaysia, post-production optimization
Objective: To create engaging, authentic social video ads that resonate with Temu’s target audience, particularly Gen Z consumers, and drive conversions.

Temu, a rapidly growing online marketplace, is known for its diverse product offerings and affordability. With an expanding global audience, Temu recognized the need for highly engaging social media content that reflects the preferences of younger demographics. To meet this challenge, Temu partnered with Content Supply to produce UGC-style social video ads. These videos, shot in Malaysia with local talent, aimed to capture the authenticity and relatability critical to building trust and engagement on platforms like TikTok, Instagram, and Facebook.

The Challenge: Creating Authentic and Scalable Content

Temu faced a threefold challenge:

1. Building Relatability: They needed video content that mirrored the natural and organic style of user-generated content to resonate with Gen Z consumers.
2. Global Representation: As a global brand, Temu wanted to produce videos that appealed to local markets, starting with Malaysia, while maintaining universal appeal.
3. Driving Conversions: The content had to balance authenticity with professionalism to convert viewers into customers.

To address these challenges, Content Supply developed a comprehensive production strategy that emphasized authenticity, creativity, and cultural relevance.

The Solution: UGC-Style Video Ad Production by Content Supply

1. Creative Strategy and Planning

• Collaborated with Temu’s team to define campaign objectives and audience insights.
• Developed a creative brief that emphasized a casual, conversational tone to align with the UGC aesthetic.
• Crafted scripts and storylines highlighting Temu’s product value propositions, such as affordability and variety.

2. Talent Coordination in Malaysia

• Casting Local Talent: Identified and selected relatable, diverse individuals who could naturally embody the UGC style.
• Pre-Shoot Guidance: Provided talent with clear directions to deliver content that felt spontaneous while ensuring brand messaging was intact.
• Efficient Logistics: Coordinated schedules and locations to ensure seamless production within tight timelines.

3. UGC-Style Video Production

• Onsite Filming: Directed talent to capture natural, real-life scenarios using smartphone cameras to emulate the organic look of UGC.
• B-Roll Footage: Shot complementary clips of products in use, emphasizing everyday practicality and appeal.
• Localized Elements: Incorporated subtle cultural touches to make the videos relatable to the Malaysian market.

4. Post-Production Excellence

• Editing and Optimization: Edited the raw footage into engaging, platform-ready videos with clean transitions, captions, and branded overlays.
• Sound Design: Enhanced videos with upbeat background music and clear voiceovers to ensure high engagement.
• Platform Tailoring: Delivered video assets in multiple formats optimized for TikTok, Instagram Reels, and Facebook ads.

Why UGC-Style Ads Work

User-generated content has proven to be one of the most effective ways to connect with audiences, particularly Gen Z. By mimicking the casual, everyday aesthetic of UGC, brands like Temu can build trust, drive engagement, and inspire action.

Content Supply’s collaboration with Temu demonstrates the power of combining authenticity with strategic production. From talent coordination in Malaysia to delivering platform-optimized videos, Content Supply provided a complete solution that helped Temu achieve measurable success.

Are you ready to elevate your social media campaigns? Contact Content Supply today to create engaging, UGC-style content that connects with your audience and drives results.