Client: AI Solutions (via Scroll Agency)
Industry: Technology / Artificial Intelligence
Agency: Content Supply
Service: UGC (User-Generated Content) Video Production
Overview
AI Solutions, an innovative company delivering cutting-edge AI technologies, partnered with Scroll Agency to boost brand awareness and market adoption. To bring a more human, relatable angle to their sophisticated products, Scroll Agency engaged Content Supply to produce authentic User-Generated Content (UGC) videos.
Our goal was to showcase real-world use cases and customer success stories that would make AI Solutions’ offerings feel accessible, trustworthy, and relevant to a wider audience through relatable short-form content.
The Challenge
AI and tech companies often face the challenge of appearing too technical or distant, making it hard for everyday consumers and business decision-makers to connect emotionally with the brand. AI Solutions needed videos that demystified their technology, showed human benefits, and built trust quickly—all without losing the credibility and sophistication of their product offerings.
The key was creating authentic UGC that made advanced AI solutions feel personal, practical, and approachable, while maintaining professionalism.
The Solution
Content Supply crafted a targeted UGC campaign built around real-world experiences and relatable storytelling. Our approach included:
- Talent Sourcing: Finding creators and real users who could authentically share how AI Solutions positively impacted their work or lives.
- Story-Led Prompting: Using strategic prompts that focused on outcomes, benefits, and simplicity rather than technical jargon.
- Self-Directed Filming: Guiding creators to capture natural, self-filmed testimonials and demos.
- Editing and Optimization: Light, platform-friendly editing to maintain authenticity, with on-screen text, subtle motion graphics, and mobile-first vertical formatting.
The resulting videos made complex technology feel simple, exciting, and easy to adopt.
The Process
- Creative Strategy Development: We collaborated with Scroll Agency and AI Solutions to define messaging pillars focused on ease of use, innovation, and real-world impact.
- Talent Coordination: Identified diverse creators across industries to showcase a range of applications for AI Solutions’ products.
- UGC Content Capture: Directed creators to naturally film testimonials, use-case walkthroughs, and customer journey highlights.
- Editing for Authenticity: Edited content with native-style captions, mobile-first layouts, and clear CTAs to maximize relatability and engagement.
- Delivery: Delivered a library of versatile UGC assets optimized for paid media, social media marketing, and website use.
Results
- Stronger Audience Connection: Authentic UGC videos helped AI Solutions make a more emotional, human connection with audiences unfamiliar with AI technology.
- Higher Engagement Rates: The approachable style of the videos led to improved engagement across social and paid platforms.
- Improved Perception: AI Solutions’ brand felt more accessible and innovative, setting them apart from competitors relying solely on polished corporate content.
Conclusion
By producing genuine, story-driven UGC content, Content Supply helped Scroll Agency and AI Solutions bridge the gap between complex technology and real human experiences. The videos captured trust, relatability, and innovation—all essential for growing an AI brand in today’s market.
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