The Museum of Ice Cream NYC partnered with Content Supply to amplify its vibrant and interactive brand presence through YouTube marketing. This collaboration aimed to highlight the museum’s whimsical exhibits, unique experiences, and innovative ice cream offerings, engaging audiences and inspiring in-person visits.
Objectives
- Showcase the museum's colorful exhibits and interactive spaces.
- Promote their new vegan and gluten-free ice cream options.
- Create engaging YouTube content to drive foot traffic and online engagement.
Challenges
- Translating the museum's playful, multisensory experience into captivating video content.
- Appealing to a diverse audience, including families, tourists, and food enthusiasts.
- Ensuring brand consistency while exploring creative, shareable video formats.
Approach
- Strategic Video Content Planning
- Designed a content strategy focused on storytelling, highlighting key features of the museum such as:
- Immersive exhibits (e.g., the swizzle pillow lounge).
- Behind-the-scenes footage of ice cream creation.
- Interactive guest experiences.
- Developed scripts and creative concepts to capture the museum's unique vibe.
- YouTube Production & Optimization
- Shot and produced high-quality videos on-site, emphasizing vibrant visuals and guest interactions.
- Created short-form teasers, vlog-style walkthroughs, and feature stories about their new vegan and gluten-free flavors.
- Optimized content with SEO-driven titles, tags, and descriptions to increase discoverability.
- Community Engagement
- Encouraged audience participation through call-to-action elements, inviting viewers to share their own museum experiences.
- Integrated user-generated content to build a sense of community and excitement.
Results
- Increased Awareness: YouTube videos reached thousands of viewers, generating buzz and driving interest in visiting the museum.
- Foot Traffic Boost: Video content contributed to a measurable increase in in-person visits, particularly for their new vegan and gluten-free ice cream offerings.
- Social Media Integration: Clips and teasers were repurposed for Instagram and TikTok, expanding the museum’s reach across platforms.
- Enhanced Brand Perception: The YouTube series highlighted the museum’s creativity and innovation, reinforcing its reputation as a must-visit NYC attraction.
Through YouTube marketing, Content Supply brought the Museum of Ice Cream NYC's playful charm and innovative offerings to a global audience. This successful campaign underscored the power of video storytelling in engaging and inspiring audiences to connect with experiential brands.
