Content Supply partnered with online entrepreneur Melyssa Griffin to produce a dynamic social ad, showcasing her inspiring journey and promoting her free training for creating successful online courses.
Objective
Create an engaging social ad to:
- Showcase Melyssa’s personal story and entrepreneurial success.
- Highlight the benefits of her online course training.
- Drive enrollment in her free training program.
Challenges
- Capturing Melyssa's unique personality while maintaining a professional tone.
- Distilling her extensive success story into a concise, engaging ad format.
- Making the ad visually compelling while focusing on clear, actionable messaging.
Approach
- Creative Development
- Scriptwriting: Collaborated with Melyssa to craft a script that narrated her journey from a web designer to a course creator generating millions.
- Storyboarding: Designed a visual outline showcasing key moments, including testimonials and training benefits.
- Production
- Filming: Shot on-location, capturing Melyssa’s workspace and authentic interactions to reflect her approachable and vibrant brand.
- Visual Style: Incorporated bright, modern backdrops that aligned with her entrepreneurial image.
- Post-Production
- Editing: Created a cohesive narrative with engaging transitions and concise messaging.
- Animations and Graphics: Added on-brand text overlays and motion graphics to emphasize training benefits and calls to action.
- Sound Design: Integrated upbeat background music and a compelling voiceover to maintain viewer engagement.
Results
- High Engagement: The ad attracted thousands of likes, shares, and comments, significantly increasing awareness of Melyssa's free training.
- Increased Enrollment: Directly boosted sign-ups for her free webinar and subsequent course offerings.
- Brand Visibility: Enhanced Melyssa’s personal brand as a leading expert in the online course industry.
Content Supply's video production expertise amplified Melyssa Griffin's brand story and positioned her as a trusted authority in online education. The ad not only engaged her audience but also delivered measurable results, solidifying the value of well-crafted video content in driving business growth.
