Zendesk, a leader in customer service software, sought to expand its brand presence on TikTok to connect with the platform's dynamic audience. The goal was to leverage short-form video marketing to boost brand awareness, engage users, and creatively showcase Zendesk’s solutions.

Objectives:

• Increase Zendesk’s visibility and reach on TikTok.
• Build meaningful connections with TikTok’s diverse, engaged community.
• Highlight Zendesk’s innovative customer service offerings through relatable content.

Our Approach:

1. Strategic Content Planning:
   We partnered with Zendesk to craft a TikTok strategy tailored to their brand. Together, we defined the messaging, identified audience personas, and developed themes aligned with TikTok trends and Zendesk’s goals.
2. Creative Storytelling:
   Content Supply ideated and scripted relatable scenarios, such as humorous skits about customer service and bite-sized product highlights. These videos aimed to blend education with entertainment, ensuring relevance to TikTok users.
3. Video Production:
   From pre-production to editing, we delivered polished, engaging TikTok videos designed to capture attention within seconds. Visuals, pacing, and trending audio were carefully curated to resonate with the platform's unique vibe.
4. Community Engagement:
   We enhanced audience interaction by using trending hashtags, encouraging participation through duets and challenges, and promptly responding to user comments. This interactive approach built stronger connections with viewers.
5. Performance Optimization:
   Throughout the campaign, our team tracked key metrics—views, likes, shares, and comments—to refine Zendesk’s TikTok content strategy and continuously improve results.

Results:

• Brand Awareness: Zendesk’s TikTok account gained significant visibility, reaching new audiences across the platform.
• High Engagement: Videos saw strong interaction, with shares and comments sparking conversations about Zendesk’s services.
• Positive User Sentiment: The audience appreciated Zendesk’s creative approach, reinforcing its brand as approachable and innovative.

Conclusion:
Content Supply's short-form video strategy helped Zendesk connect with TikTok’s growing user base. By blending entertainment with education, we positioned Zendesk as a relatable and forward-thinking brand, demonstrating the potential of short-form video marketing in building authentic connections and amplifying brand impact.

TikTok may be short-form, but its impact is long-term—just like Zendesk's commitment to customer excellence.