Match Group, a global leader in online dating, aimed to enhance internal communication and employee engagement through a quarterly All Hands Meeting video. The goal was to align employees across various locations with the company’s strategic direction, celebrate successes, and ensure that everyone understood their role in achieving corporate goals. The video was designed to unify a geographically dispersed workforce, engage employees, and boost morale while providing clear and consistent updates on the company’s progress.

Client Background

Match Group is known for its diverse portfolio of dating platforms, including Match.com, Tinder, Plenty of Fish, and others. With a global workforce spread across different regions and time zones, maintaining effective communication and a cohesive company culture is a significant challenge. The All Hands Meeting video was an internal communications tool to help bridge the gap and connect employees worldwide.

Objectives

The primary objectives of the All Hands Meeting video for Match Group were:

• Enhance Internal Communication: Ensure employees are updated on corporate developments and strategic changes, regardless of location.
• Boost Employee Engagement: Highlight success stories and recognize individual and team contributions to foster a positive work environment.
• Align Strategic Vision: Ensure all employees understand the company’s objectives and how their role contributes to achieving them.

Challenges

• Geographical Dispersion: Match Group’s employees are spread across multiple continents, making live meetings challenging and requiring an alternative solution.
• Content Relevance: The content had to be engaging and relevant to a wide range of departments, from marketing to tech teams, while also being accessible.
• Consistency and Clarity: It was crucial to communicate complex information clearly and in a consistent manner that resonates with a global audience.

Solution

Content Supply collaborated with Match Group to craft a strategic, engaging, and high-quality video that communicated key company updates and aligned the global team.

1. Pre-production

• Content Planning: Collaborated with department heads to identify the key messages and updates to be shared in the video. These included company milestones, upcoming projects, and employee success stories.
• Script Development: A detailed script was developed to balance executive updates with personal employee stories, setting the tone for an inclusive and inspiring narrative.
• Visual and Technical Planning: Designed a visually engaging template that would be used consistently across future quarterly meetings, ensuring brand cohesion and clarity.

2. Production

• Filming: Captured high-quality video segments of executives and employees delivering updates, sharing stories, and offering personal reflections. Focused on dynamic delivery to keep the content engaging.
• Employee Inclusion: Included interviews and testimonials from employees across various teams and locations, providing a diverse perspective and ensuring the video was relatable to all staff.
• Graphic Integration: Incorporated graphics, charts, and text overlays to make complex data more accessible and engaging, enhancing viewer understanding.

3. Post-production

• Editing: Edited the video to ensure a smooth narrative flow, seamlessly integrating filmed content, interviews, and graphics. The editing process aimed to keep the content concise and engaging.
• Feedback and Revisions: Implemented a structured feedback loop with key stakeholders to refine the video, ensuring it met the objectives and resonated with employees.
• Accessibility Features: Added subtitles and made the video available in multiple languages to ensure inclusivity and accessibility for all employees worldwide.

4. Execution

• The final 30-minute video was streamed globally via Match Group’s internal channels, featuring a combination of executive speeches, employee highlights, and visual data presentations. The video was designed to be engaging, informative, and accessible to employees across different time zones and regions.

Results

• Viewership: The All Hands Meeting video achieved near 100% viewership across the company, indicating high employee engagement with the content.
• Employee Feedback: Post-viewing surveys indicated overwhelmingly positive feedback, with employees appreciating the inclusiveness and clarity of the information shared.
• Strategic Alignment: Surveys revealed a significant improvement in employee understanding of Match Group’s goals and their individual role in achieving them.
• Morale Boost: Many employees expressed increased pride in being part of the company, with a heightened sense of connection to the company’s mission and goals.

Impact

The All Hands Meeting video significantly enhanced internal communication and alignment within Match Group. By combining clear strategic messaging with engaging employee stories and high-quality production, the video helped create a more cohesive, motivated, and engaged workforce. The project also fostered a sense of inclusion and belonging among employees, contributing to a stronger corporate culture.

Client Testimonial

"The All Hands Meeting video exceeded our expectations. It was not just an informative update, but an engaging, inclusive experience that connected our global teams. Content Supply’s ability to take our vision and turn it into such a polished, impactful video was invaluable. We look forward to continuing this partnership."
— Match Group Internal Communications Team

Key Takeaways

• Employee Engagement Drives Success: Highlighting employee success stories and integrating personal testimonials fosters a sense of belonging and boosts morale.
• Clear, Concise Communication is Key: Complex information can be made accessible and engaging through thoughtful integration of graphics and visuals.
• Video as a Global Communication Tool: A well-executed video can bridge geographical divides and ensure all employees feel included and informed.

Content Supply’s work on Match Group’s All Hands Quarterly Meeting video was a critical success. The video helped reinforce the company’s strategic objectives, enhanced employee understanding, and improved internal communication. By blending executive insights with employee stories, the video became a powerful tool for employee engagement, alignment, and morale.