Run Like Clockwork, a business consultancy dedicated to helping entrepreneurs streamline their operations, sought a compelling advertisement for their Accelerator program. The goal was to craft a professionally produced video that would resonate with business owners, inspiring them to join the program.

Background

The Run Like Clockwork Accelerator is designed to help entrepreneurs transition from overworked operators to strategic leaders. To communicate this, the ad utilized the metaphor of a business as a ship, with the owner as the captain navigating toward efficiency and success. The video needed to clearly showcase the program’s benefits and motivate viewers to apply.

Challenge
The primary challenge was to create a succinct and engaging video that:

• Captured the attention of busy entrepreneurs.
• Clearly communicated the program’s value.
• Encouraged immediate action to join the Accelerator.

Solution

1. Pre-Production: Crafting the Vision

• Concept Development: Collaborated with Run Like Clockwork to refine the ship captain metaphor, ensuring it resonated with their target audience.
• Scriptwriting: Developed a clear, motivating script focused on the value of the Accelerator program.
• Storyboarding: Designed a visual outline to ensure the ad’s narrative flowed seamlessly.

2. Production: Bringing the Vision to Life

• Professional Filming: Captured high-quality footage with professional lighting and cameras.
• On-Site Filming: Selected locations that aligned with the nautical theme, blending indoor and outdoor settings.
• Talent Direction: Guided a professional actor to deliver the script with energy and relatability.

3. Post-Production: Perfecting the Message

• Editing: Streamlined footage to create a cohesive, engaging narrative.
• Visual Effects: Added nautical-themed graphics and animations to reinforce the ship metaphor.
• Sound Design: Integrated motivational background music and sound effects for a polished finish.
• Text Overlays: Highlighted key points and calls-to-action, making it easy for viewers to understand and act.

Results

• Increased Engagement: The video drew significant attention on social media and the Run Like Clockwork website.
• Clear Value Proposition: Entrepreneurs easily grasped the program’s benefits through the concise messaging and strong visuals.
• Higher Conversions: The engaging call-to-action led to a notable increase in Accelerator applications.

Conclusion
Content Supply’s expertise in video production and editing enabled Run Like Clockwork to deliver a compelling ad that clearly communicated their program’s value. The ad effectively captured the target audience’s attention, drove engagement, and boosted program applications.

This case study underscores the power of professional video production in transforming complex ideas into relatable, action-driving content.