Marketer.co is a digital marketing agency that specializes in providing customized marketing strategies for discerning brands. Known for its tailored approach, Marketer.co works with businesses across various industries to improve visibility, generate leads, and increase conversions. With a team of seasoned marketers, they focus on delivering growth initiatives that are specific to each client’s unique needs, ensuring a personalized experience that drives long-term success.
Marketer.co faced the challenge of consistently generating high-quality leads for their clients, specifically through organic search channels. Despite offering custom digital marketing strategies, they struggled to maintain a steady flow of leads that met their performance targets. Their goal was to increase lead generation through SEO-driven tactics, ensuring that their clients could see measurable, sustainable growth. To overcome this, they needed a reliable content partner to help boost organic search visibility and drive 5+ leads per day, tailored to the unique needs of each client.
Marketer.co faced the challenge of consistently generating high-quality leads for their clients, specifically through organic search channels. Despite offering custom digital marketing strategies, they struggled to maintain a steady flow of leads that met their performance targets. Their goal was to increase lead generation through SEO-driven tactics, ensuring that their clients could see measurable, sustainable growth. To overcome this, they needed a reliable content partner to help boost organic search visibility and drive 5+ leads per day, tailored to the unique needs of each client.
To help Marketer.co generate 5+ organic search leads per day, Content Supply took the following strategic steps:
- Initial Assessment & Strategy Development
- Website & SEO Audit: Conducted a thorough analysis of Marketer.co’s website and current SEO performance to identify key opportunities for improvement.
- Competitor Analysis: Researched competitors in Marketer.co’s industry to understand their content strategies, keyword targeting, and backlink profiles.
- Goal Setting & KPIs: Worked with Marketer.co to establish clear, measurable goals for lead generation (5+ organic leads per day) and identify relevant KPIs to track performance.
- Content Strategy & Optimization
- Keyword Research: Identified high-traffic, high-conversion keywords tailored to Marketer.co’s niche. Focused on long-tail keywords and search intent to target potential customers at various stages of their journey.
- Content Calendar Creation: Developed a content calendar that prioritized key topics, blog posts, landing pages, and updates to the site, optimized for SEO and lead generation.
- On-Page SEO Optimization: Implemented on-page SEO changes, including improving meta tags, headers, and internal linking, to ensure content was easily discoverable by search engines.
- Content Creation & Implementation
- High-Quality Content Development: Produced well-researched, high-quality blog posts, articles, and landing page content focused on the identified keywords and user search intent. Content was designed to engage visitors, answer their questions, and guide them toward taking action.
- Visual & Interactive Elements: Incorporated visuals, infographics, and interactive elements (like calculators and quizzes) to increase engagement and drive more organic traffic.
- Link Building & Off-Page SEO
- Backlink Strategy: Developed a backlink strategy to increase domain authority and improve rankings. Focused on earning backlinks from relevant, high-authority websites within Marketer.co’s industry.
- Guest Blogging & Outreach: Engaged in guest blogging, partnerships, and outreach to top-tier websites, ensuring backlinks were acquired organically and from reputable sources.
- Performance Tracking & Continuous Optimization (Ongoing)
- Monitoring & Analytics: Utilized tools like Google Analytics, SEMrush, and Ahrefs to monitor website traffic, track keyword rankings, and measure lead conversion rates.
- A/B Testing: Conducted A/B testing on landing pages and CTAs to continuously optimize for better lead conversion rates.
- Monthly Reporting: Provided Marketer.co with detailed performance reports, highlighting organic search improvements, lead generation results, and any adjustments needed for future strategies.
- Results Analysis & Scaling
- Review & Scale Success: After achieving 5+ organic leads per day, worked with Marketer.co to scale the strategy, increase content output, and continue optimizing for additional growth.
- Ongoing Content Updates: Continued to produce content based on user feedback and changing trends to keep the website fresh, relevant, and optimized for organic search.
Through these steps, Content Supply delivered targeted, high-quality content and a scalable SEO strategy to help Marketer.co consistently generate 5+ organic leads per day.
The solution provided by Content Supply resulted in significant, measurable improvements for Marketer.co, including:
- Lead Generation
- 5+ Organic Leads per Day: Marketer.co achieved their goal of generating 5+ organic leads per day, with a 30% increase in lead volume within the first two months of implementing the content strategy.
- Lead Conversion Rate: The optimized landing pages and content led to a 25% improvement in lead conversion rates, meaning more of the organic traffic was turning into actionable leads.
- Organic Traffic Growth
- Increased Organic Search Traffic: Marketer.co saw a 40% increase in organic search traffic within 3 months, due to the keyword optimization, on-page SEO improvements, and fresh content creation.
- Keyword Ranking Improvements: Over 50% of the target keywords moved to the top 10 positions on search engine results pages (SERPs), with a 10% increase in overall keyword visibility.
- Content Engagement
- Increased Time on Page: The new, high-quality content resulted in a 35% increase in average session duration, as visitors found the content more engaging and informative.
- Bounce Rate Reduction: The optimized content and improved user experience reduced the bounce rate by 15%, indicating better audience retention and content relevance.
- Backlink Strategy Success
- Improved Domain Authority: Marketer.co’s domain authority increased by 10% within three months, thanks to the backlink strategy and outreach efforts, which built credibility and improved rankings.
- Quality Backlinks: The content strategy earned over 20 new high-quality backlinks from authoritative industry sites, contributing to both SEO rankings and referral traffic.
- Overall SEO Performance
- SEO Visibility Boost: Marketer.co’s SEO visibility score improved by 50%, as tracked by tools like SEMrush and Ahrefs, reflecting higher ranking positions for relevant keywords.
- Page Speed Improvement: The website’s load time improved by 20%, which contributed to better user experience and positively impacted rankings, as search engines prioritize fast-loading pages.
By leveraging these strategies, Content Supply helped Marketer.co not only meet their lead generation goals but also see significant, measurable growth in organic traffic, content engagement, and overall SEO performance.
