HB NEXT, a leader in safety and business continuity solutions, partnered with Content Supply to create a CEO story video featuring Tony Middlebrooks, their CEO. The video aimed to share Tony's career path, leadership philosophy, and HB NEXT’s dedication to excellence. The final product served as a flagship piece for marketing, client engagement, and internal inspiration.

Challenges

1. Balancing Professionalism and Relatability: Capturing Tony’s leadership qualities while portraying him as approachable and relatable.
2. Showcasing Impact: Highlighting HB NEXT’s client success stories and the company’s role in safety and business continuity.
3. Streamlined Narrative: Presenting a cohesive, inspiring story within a concise video format.

Our Approach

1. Conceptualization and Planning

• Collaborative Ideation: Partnered with HB NEXT’s marketing team to identify the key themes of leadership, vision, and client impact.
• Storyboarding: Developed a structured storyboard focusing on Tony’s professional journey, leadership style, and HB NEXT’s core values.
• Messaging Alignment: Ensured the script reflected HB NEXT’s brand identity and resonated with their target audience.

2. Production

• On-Site Filming: Shot at HB NEXT’s headquarters in Lawrenceville, Georgia, capturing Tony in leadership settings such as meetings, team interactions, and client site visits.
• Authentic Interviews: Conducted in-depth interviews with Tony, focusing on his career trajectory, vision, and HB NEXT’s achievements.
• Visual Context: Filmed supporting footage of HB NEXT’s operations, showcasing their commitment to safety and excellence.

3. Post-Production

• Editing and Storytelling: Assembled the footage into a cohesive narrative, highlighting Tony’s key messages and HB NEXT’s contributions to client success.
• Animations and Graphics: Integrated dynamic visuals to emphasize data points, quotes, and key takeaways.
• Emotional Enhancements: Used music and transitions to evoke inspiration and connection, aligning with the brand’s tone.

Results

The CEO story video successfully captured Tony Middlebrooks’ journey and the essence of HB NEXT’s mission:

1. Increased Brand Visibility: The video became a central piece in HB NEXT’s marketing, used across digital platforms and client presentations.
2. Enhanced Client Engagement: Clients responded positively, citing the video as a testament to HB NEXT’s leadership and expertise.
3. Team Inspiration: Internally, the video fostered a sense of pride and motivation among employees, reinforcing HB NEXT’s values.
4. Market Differentiation: Positioned HB NEXT as an innovative leader in safety and business continuity solutions.

Content Supply’s partnership with HB NEXT demonstrated the power of video storytelling in building brand authority and humanizing leadership. By showcasing Tony Middlebrooks’ vision and HB NEXT’s impact, the CEO story video not only resonated with clients but also strengthened the company’s reputation in the industry.

If you're looking to elevate your brand through storytelling, Content Supply can help bring your vision to life.