Influencer marketing involves collaborating with social media personalities, bloggers, or industry experts who have a dedicated following. These influencers endorse products or services to their audiences, driving brand awareness and credibility.

Influencers are often seen as trusted voices, making them effective at conveying authentic brand messages. Campaigns can range from sponsored posts to product reviews and giveaways. Influencer marketing helps brands tap into new audiences, enhance credibility, and drive conversions by leveraging the influencer’s trust and connection with their followers.