Teachable's Women Who Create Summit showcased transformative journeys of female entrepreneurs through compelling content. Content Supply collaborated to promote Dominique Broadway's impactful episode, With Failure Comes Fearlessness, highlighting her rise from financial devastation to becoming an 8-figure finance educator. By leveraging podcast management and YouTube marketing, this project amplified Dominique’s story to inspire and educate aspiring entrepreneurs.

Objectives

• Elevate Dominique’s episode to motivate entrepreneurial women facing challenges.
• Use podcast and YouTube strategies to expand viewership and engagement.
• Reinforce Teachable’s role as a platform empowering creators with practical tools.

Challenges

• Highlighting sensitive topics (foreclosure, financial loss) with authenticity and optimism.
• Maintaining storytelling consistency across podcast and video formats.
• Driving meaningful engagement in a crowded digital space.

Execution

1. Podcast Show Management:
   • Designed a content strategy aligned with Dominique’s narrative of resilience.
   • Edited and optimized audio for clarity and impact.
   • Published the episode with creative show notes emphasizing key takeaways.
2. YouTube Marketing:
   • Produced a dynamic video version of Dominique’s interview using visuals that complemented her story.
   • Optimized metadata for search, featuring high-converting keywords like "finance recovery" and "fearless entrepreneurship."
   • Created short, scroll-stopping teaser clips for social media promotion.
3. Cross-Channel Promotion:
   • Distributed teasers via social media, driving traffic to the full episode on YouTube and podcast platforms.
   • Leveraged Dominique’s personal following and summit networks for collaborative outreach.

Results

• Audience Growth: Dominique’s episode became one of the summit's most viewed and downloaded features, reaching over 100,000 views/listens.
• Engagement: Social media teasers achieved a 12% engagement rate, fostering discussions about overcoming financial hardship.
• Inspiration: Feedback highlighted how the episode helped entrepreneurs regain confidence and rebuild after setbacks.

Key Takeaways
Content Supply’s strategic approach demonstrated the power of authentic storytelling amplified through multimedia. By capturing Dominique’s fearlessness, we empowered entrepreneurs with actionable insights and inspired a global audience.

Let’s Create Fearless Content Together
Ready to amplify your story like Dominique Broadway? Let Content Supply craft impactful, multi-platform campaigns for your business.
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