Teri Ijeoma, an accomplished entrepreneur and educator in stock trading, embarked on a nationwide tour for her company, Trade and Travel, to share her strategies and insights. The objective was to drive more engagement and traffic for her events. Content Supply was tasked with producing a compelling video ad that would effectively promote the tour and increase registrations.

The Challenge

1. Capturing Teri's Personality and Brand: Teri’s brand is built on authenticity, expertise, and relatability. The video needed to reflect these traits and connect with both her existing audience and potential attendees.
2. Crafting a Clear and Engaging Message: The video had to concisely communicate the tour’s value—dates, locations, and the key benefits of attending—while engaging viewers.
3. Maximizing Reach and Engagement: The video needed to be optimized for various platforms, including social media, email campaigns, and Teri's website, to ensure maximum exposure and engagement.

Strategy and Execution

1. Pre-Production Planning:
   • Concept Development: We collaborated closely with Teri to align the video with her brand's authentic tone and the objectives of the tour. The concept mixed personal storytelling with success testimonials and event details.
   • Scriptwriting: We developed a concise script that shared Teri's personal journey, showcased the value of her stock trading strategies, and generated excitement about the tour.
   • Storyboard Creation: A detailed storyboard was created to map out the video’s structure and key transitions.
2. Production:
   • Filming: Our team captured high-quality visuals, including Teri speaking directly to the camera, b-roll footage from previous events, and impactful testimonials from her successful students.
   • Location and Set Design: We selected locations that visually matched Teri’s energetic brand, ensuring the setting was both dynamic and professional.
3. Post-Production:
   • Editing: Our editing team crafted a dynamic narrative, highlighting key moments, optimizing pacing, and integrating compelling background music and on-screen graphics to reinforce the message.
   • Visual and Sound Effects: To enhance the video’s appeal, we added professional visual and sound effects, maintaining viewer interest while emphasizing key details about the tour.
   • Optimization: Multiple versions of the video were created to fit various platforms: shorter versions for social media, and a full-length version for Teri's website and email campaigns.

Results

1. Increased Engagement: The video ad saw a significant increase in engagement on social media, with high numbers of views, likes, shares, and comments. Engagement rates surpassed previous promotional efforts.
2. Boosted Traffic: Website and tour registration page traffic surged, directly linked to the video’s promotion. Analytics showed an uptick in both awareness and visitor interest.
3. Higher Conversion Rates: The tour registration page experienced a marked increase in conversions, with more viewers taking action to sign up for the tour after watching the video.
4. Positive Feedback: Teri’s audience responded positively, with many noting that the video authentically captured her expertise and personality, which influenced their decision to attend.

Conclusion
The invitation video ad for Teri Ijeoma’s Trade and Travel Tour achieved outstanding results, successfully driving traffic, engagement, and conversions. Through careful collaboration, creative production, and strategic optimization, Content Supply delivered a video that resonated with Teri’s audience, further establishing her as a trusted leader in stock trading education.

If you're looking to create a video that captures your brand and engages your audience, contact Content Supply to start planning your project.