Tiyana Robinson, a renowned entrepreneur and educator, sought to develop a course sample aimed at teaching her audience how to establish a strong brand identity using Canva and Wix. The course sample focuses on guiding viewers through choosing a brand archetype, designing a brand style guide, and effectively using tools like Canva to create a cohesive visual identity. Our task at Content Supply was to produce and edit a high-quality video tutorial that would be both engaging and informative, providing valuable content for Robinson's audience while showcasing her expertise in digital branding.

The Challenge
Creating a video tutorial that strikes the perfect balance between educational content and engaging visuals posed several challenges:

1. Capturing Tiyana’s Brand: The video needed to reflect Tiyana’s authentic, approachable, and expert persona, which was crucial for maintaining her connection with her audience.
2. Clarity of Instruction: The tutorial had to provide clear, actionable steps that would empower viewers, particularly those without advanced design skills, to create their own brand identity.
3. User Engagement: Ensuring that the video content was not only informative but also compelling enough to keep the audience engaged throughout the course.

Solution
Content Supply worked closely with Tiyana to ensure the production met her educational goals while reflecting her unique voice and brand identity.

Pre-Production and Planning

1. Concept Development: We collaborated with Tiyana to design a video structure that would guide viewers from the foundational concepts of brand development to practical application steps using Canva and Wix.
2. Storyboarding: A clear storyboard was developed to lay out each segment of the video, ensuring smooth transitions and logical flow for the audience.
3. Scriptwriting: The script emphasized Tiyana’s approachable, motivational tone while delivering informative content, ensuring a balance of instruction and inspiration.

Video Production

1. On-Camera Instruction: Tiyana’s direct and engaging presence on camera was captured in high definition, ensuring clarity and connection with the audience.
2. Screen Recordings and B-Roll: We filmed the Canva interface and various design processes, including the customization of brand elements, logo design, and style guide creation. This practical demonstration was essential for the step-by-step guide.
3. Location and Setup: The video was shot in a professional yet relaxed environment, emphasizing Tiyana’s personal branding and fostering an approachable atmosphere.

Editing and Post-Production

1. Visual Enhancements: We incorporated on-screen text, icons, and dynamic overlays to illustrate key points, particularly when explaining design principles or showing how-to steps in Canva.
2. Smooth Transitions: The transition between segments was kept fluid to maintain the learning momentum, preventing any interruptions in the viewer’s experience.
3. Motivational Narration: Tiyana’s voiceover added an encouraging tone, motivating viewers to take immediate action and apply the steps shown in the video.

Results and Impact

1. Empowering Participants: The course sample video provided participants with the tools to build their own style guide, empowering them with self-sufficiency in brand development.
2. Simplifying Brand Development: Through detailed, easy-to-follow instructions, the video helped demystify the process of designing a cohesive brand identity, making it accessible to beginners.
3. Enhanced Learning Experience: The engaging, well-paced video ensured that participants could follow along and retain the information, leaving them with a sense of accomplishment and confidence in their new skills.
4. Audience Engagement: Tiyana’s audience responded positively to the video, praising its clarity, engagement, and actionable content, contributing to an increase in course sign-ups and overall brand visibility.

Tiyana Robinson’s course sample is a shining example of how well-executed video production can elevate educational content. Through clear, step-by-step instructions, engaging visuals, and Tiyana’s empowering narration, Content Supply delivered a video that not only provided valuable learning but also showcased Tiyana’s expertise and brand. This project demonstrates the power of video content in driving educational success and enhancing the personal and professional growth of course participants.

Learn more about creating and launching your online course with Content Supply here.