Client: Holland America Line (in partnership with The Oprah Magazine)
Project Title: Brand Partnership Video – Oprah Magazine x Holland America Line
Service: Video Editing & Creative Consulting
Deliverables: Final Edited Video, Brand Story Integration, Editorial Guidance
Industry: Tourism and Hospitality

Project Overview

As part of a high-profile brand collaboration, Holland America Line and The Oprah Magazine launched an exclusive partnership to promote wellness, self-discovery, and travel. To capture the essence of this collaboration, a compelling and emotionally resonant brand video was produced—but it needed expert creative oversight and a polished editorial touch to align with both brands’ identities.

Holland America Line turned to Content Supply for video editing and creative consulting services to finalize the visual narrative and prepare the campaign for public release.

The Challenge

With two iconic brands coming together, it was crucial that the video not only told the story—but did so with elegance, clarity, and cohesion. The raw footage was strong, but the messaging, pacing, and visuals required refinement to meet the expectations of a media-savvy audience and uphold the premium image of both Oprah Magazine and Holland America Line.

The internal team needed support from a trusted creative partner who could quickly step in to elevate the story, enhance the emotional impact, and deliver a professional, platform-ready video under tight timelines.

Our Solution

Content Supply served as a creative consultant and editor, taking existing footage and reshaping it into a captivating final cut that spoke to both Oprah’s audience and the luxury travel market.

Our work included:

• Creative editing to enhance pacing, story structure, and emotional flow
• Brand-aligned motion graphics and text overlays to connect visual elements with the campaign theme
• Audio refinement and sound mixing for smooth transitions and immersive storytelling
• Visual polishing, including color correction and finishing touches to elevate production quality
• Strategic consulting on narrative tone, brand alignment, and video formatting for distribution

The Results

• A Refined, Emotionally Resonant Brand Story: The final edit delivered a seamless blend of Oprah’s message of inspiration and Holland America Line’s dedication to memorable travel experiences.
• Cross-Platform Campaign Readiness: The video was formatted and approved for use across web, social, events, and internal brand communications.
• On-Brand Visual & Narrative Alignment: Both teams were thrilled with the final product, which upheld the high standards of two trusted lifestyle brands.
• Enhanced Viewer Engagement: The polished visuals and refined story structure captured viewer attention, deepened emotional connection, and supported the campaign’s promotional goals.

Looking to bring your brand collaboration to life with clarity, polish, and storytelling power? Content Supply offers video editing and creative consulting services that elevate your campaign and bring your story to the screen.