Teachable, a leading online course platform, partnered with Content Supply to create an animated social media ad for their Share What You Know™ Summit. This highly anticipated virtual event brought together industry experts and in-house product leads for three days of insight and inspiration. The goal was to drive lead generation, increase summit awareness, and generate sales through an engaging, visually compelling social media ad.

Objectives

Teachable aimed to achieve the following objectives with the promotional campaign:

1. Create a Captivating Social Media Ad: Design an animated ad that would grab attention and clearly promote the virtual summit.
2. Generate Leads: Drive significant lead generation by attracting viewers to register for the summit.
3. Increase Awareness and Engagement: Boost engagement and awareness of the summit across various social media platforms to target creators and entrepreneurs.

Challenges

The project faced several challenges that required careful attention:

1. Standing Out on Social Media: The animated ad needed to cut through the clutter of social media content to grab attention.
2. Conveying Summit Value: The ad had to effectively communicate the value and insights attendees would gain from the summit, motivating viewers to register.
3. Measuring Impact: Tracking the ad’s performance to ensure that it contributed to lead generation and sales was critical to evaluating its success.

Execution

Concept Development

Content Supply worked closely with Teachable to understand the summit’s key messages and objectives. We developed a compelling storyline that highlighted the value of attending the summit—covering topics such as course creation, visual branding, social media strategies, email list growth, customer generation, business scaling, mental blocks, and financial management.

Animation Production

Our creative team designed vibrant, engaging animations that aligned with Teachable’s brand aesthetics. The animations effectively captured the essence of the summit, using visual storytelling to highlight the key benefits of attending. The result was an eye-catching, informative ad that stood out on social media.

Distribution Strategy

The animated ad was distributed across Teachable’s social media platforms, including Instagram, Facebook, LinkedIn, and Pinterest. The distribution strategy was tailored to maximize reach by targeting both existing followers and new audiences who would be interested in the summit.

Results

The campaign achieved outstanding results, with the animated social media ad significantly contributing to Teachable’s marketing efforts:

• Lead Generation: The ad generated over 50,000 leads, expanding Teachable’s potential customer base.
• Sales Impact: Thousands in trackable sales were generated, demonstrating the ad’s effectiveness in converting interest into revenue.
• Enhanced Visibility: The summit received increased visibility and engagement across social media, attracting a diverse audience of creators and entrepreneurs.

The collaboration between Teachable and Content Supply for the Share What You Know™ Summit proved the power of animated social media ads in generating leads and driving sales for virtual events. Through strategic distribution and compelling visual storytelling, the campaign exceeded its promotional goals, setting a high standard for future virtual summit marketing efforts.

This case study highlights how investing in high-quality video production and targeted social media distribution can transform event marketing, significantly increasing visibility, engagement, and revenue. Content Supply’s work with Teachable serves as a testament to the effectiveness of creative video content in delivering measurable marketing results.